We are no longer updating the Amazon Machine Learning service or accepting new users for it. This documentation is available for existing users, but we are no longer updating it. For more information, see What is Amazon Machine Learning.
Tutorial: Using Amazon ML to Predict Responses to a Marketing
Offer
With Amazon Machine Learning (Amazon ML), you can build and train predictive models and host your applications in a scalable cloud solution. In this tutorial, we show you how to use the Amazon ML console to create a datasource, build a machine learning (ML) model, and use the model to generate predictions that you can use in your applications.
Our sample exercise shows how to identify potential customers for a targeted marketing
campaign, but you can apply the same principles to create and use a variety of ML models. To
complete the sample exercise, you will use publicly available banking and marketing datasets
from the University of California at
Irvine (UCI) Machine Learning Repository
Warning
This tutorial is not included in the AWS free tier. For more information about Amazon ML pricing, see Amazon Machine Learning
Pricing
Prerequisite
To perform the tutorial, you need to have an AWS account. If you don't have an AWS account, see Setting Up Amazon Machine Learning.