The Data-Driven Enterprise

What does it take to become data-driven, and why is it so important?

There is a lot of talk these days about the data-driven enterprise and the need to become one. But what exactly does it take to become data-driven, and why is it so important in today’s digital environment? Mark Schwartz, Director of Enterprise Strategy, AWS, outlines what it means to be data-driven and provides examples of how companies are using data to drive their businesses. He also connects the dots between becoming data-driven and agility, digital transformation, and continuous innovation.

How can we acheive business agility through data agility?

  • To use the data nimbly, we must first have the data.
  • Once we acquire the data, we must store it to make it available for analysis.
  • Makes the appropriate analytic tools available to its employees easily and quickly, often through a self-provisioning model.
  • Ensure employees have easy access to analytic tools through a self-provisioning model.

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To be data-driven, an organization must think differently about how it makes business decisions and how it interacts with customers. It is a commitment to the value of data, a kind of organizational humility that says, “the data knows better than we do.”

Mark Schwartz, Director, AWS Enterprise Strategy

GE Oil and Gas pulls an MRI-like device they call a “pig” through their oil pipelines to collect over 750 TB of information that helps them spot potential problems in the pipeline infrastructure. Peloton gathers data from their exercise cycles and analyzes it to provide insights to their customers. And Airbnb accumulates about 50 GB of data each day for fast analysis in the cloud.

Organizations must collect more data than they know how to use.

About the author

Mark Schwartz, Enterprise Strategist, AWS

Mark Schwartz is an Enterprise Strategist at Amazon Web Services and the author of The Art of Business Value and A Seat at the Table: IT Leadership in the Age of Agility. Before joining AWS he was the CIO of US Citizenship and Immigration Service (part of the Department of Homeland Security), CIO of Intrax, and CEO of Auctiva. He has an MBA from Wharton, a BS in Computer Science from Yale, and an MA in Philosophy from Yale.

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