Benefits for AWS Specialization Partners

Drive visibility with your customers

AWS Specialization Partners gain early access to new product roadmaps and unlock more ways to engage with AWS experts, earn financial incentives, and upskill on AWS. Explore benefits available to AWS Competency, Managed Service Provider (MSP), Service Delivery, and Service Ready partners.

Download the benefits guide


Generate demand for your offering and increase your visibility with customers and AWS Sales.
  • AWS Partner badge highlighting your specializations.
  • Go-to-market faster and at scale with partner ready templates, marketing playbooks, toolkits, and more.
  • Priority listing in AWS Partner Solutions Finder and AWS Sales tools.
  • Listing on the AWS Partner webpage and APN Blog New Partners post
  • Industry and analyst recognition, AWS Analyst Relations priority selection, based on your specialization.

Expert Engagement

Enhance your technical capabilities and build a co-sell strategy for your specializations with AWS experts.

AWS PartnerEquip is an event series designed for AWS Specialization Partners to gain access to strategic and confidential content, including product roadmaps, feature release previews, and demos. Partners worldwide can attend live events in their region or tune in virtually for onDemand content and live Q&As.

Designed for MSP Partners to create and strengthen their go-to-market strategy and drive demand generation.

Invitations to account mapping or strategy sessions and customized co-selling courses, based on your specialization.

Work with AWS teams to highlight your specialization, run partner-led lead generation webinars, and increase your chances to receive referrals through the APN Customer Engagements (ACE) program.

Financial Incentives

Unlock additional funding, credits, and discounts based on your specialization.

Marketing Development Funds (MDF) awarded per specialization achieved to help drive demand generation and go-to-market activities.

Specialized Migration Acceleration Program (MAP) funding for eligible applications, services, and workloads related to your specializations. Learn more

Additional technical capability discount offered upon becoming an AWS Distributor and AWS Solution Provider, based on your specialization.