Overview

Channel Transactional message pricing Campaign or journey-based message pricing
Email You pay $1.00 per 10,000 emails.

You pay both of the following:

  • $1 per 10,000 emails.
  • $0 for the first 5,000 endpoints in your monthly targeted audience (MTA), and $1.20 per 1,000 endpoints after that.
In-app messaging Not applicable – you can’t currently request in-app messages on a transactional basis.

You pay both of the following:

  • $0 for the first 15,000 requests, and $1.10 per 10,000 requests after that. 
  • $0 for the first 5,000 endpoints in your MTA, and $1.20 per 1,000 endpoints after that.
Push notifications You pay $0 for the first million notifications, and $1.00 per million notifications after that.

You pay both of the following:

  • $0 for the first million notifications, and $1.00 per million notifications after that.
  • $0 for the first 5,000 endpoints in your MTA, and $1.20 per 1,000 endpoints after that.
SMS You pay for each message you send. The price you pay for each message varies based on the country or region where the recipient is located. See the SMS pricing tool in the next section for more information.

You pay both of the following:

  • A per-message price that varies based on the destination country or region. See the SMS pricing tool in the next section for more information.
  • $0 for the first 5,000 endpoints in your MTA, and $1.20 per 1,000 endpoints after that.
MMS You pay for each message you send. The price you pay for each message varies based on the country or region where the recipient is located. See the MMS pricing in the next section for more information. Not applicable—you can't currently send campaign-based messages using MMS
Voice You pay for each message you send. The price you pay is based on the length of each message that you deliver, the type of phone number, and on the recipient's country or region. You must also lease at least one dedicated long code to get started. For more information, see Amazon Pinpoint voice message pricing and Amazon Pinpoint dedicated long code pricing. Not applicable—you can't currently send campaign-based messages that use the voice channel.

Pricing details

Monthly Targeted Audience (MTA)

In Amazon Pinpoint, an endpoint is a single destination for contacting a customer. For example, an endpoint might be a phone number or an email address. Endpoints can be organized into segments. A segment can either be imported (that is, a static and unchanging list of endpoints) or dynamic (that is, automatically populated with endpoints based on criteria that you define). When you create a campaign or journey, you choose which segment you want to target.

When an active campaign, journey, or in-app messaging API request targets an endpoint, you pay a Monthly Targeted Audience (MTA) charge for each unique endpoint. You only pay this charge once per endpoint per calendar month.

The first 5,000 endpoints that you target each month are free. You pay $0.0012 per endpoint after that.

You don’t pay this charge if you send messages using the SendMessages API operation or the Pinpoint SMS and Voice API.

Events

To collect mobile or web application data with Amazon Pinpoint, you will use the AWS SDK to collect application usage data. You are charged for the number of application events that you collect each month. Application events include campaign events (like following a link in a push notification) and events recorded from regular usage of the mobile app (like opening the app).

If you collect application events, you pay $0 for the first 100,000,000 events that you collect each month, and $0.000001 per event you collect after that.

Channels

Custom channel messages

Customers will only be charged for the use of their AWS Lambda and MTAs for custom channel messages. Billing charges will appear in the AWS Lambda console.

Email

You pay $0.0001 for each email that you send.

In-app messaging

You pay $0 for the first 15,000 in-app message API request that you make each month, and $0.00011 for each request after that.

Push messages

You pay $0 for the first 1,000,000 push notifications that you send each month, and $0.000001 for each push notification that you send after that.

SMS text messages

General Information

  • The price for sending SMS messages varies between countries and regions, and in some cases, between carriers in the same country or region. These prices change regularly.
  • Carrier fees will vary based on the type of number sending the message. See FAQs for more information on carrier fees.
  • To qualify for the local route price, you must comply with India specific regulations. The default route to India is via International Long Distance Operator (ILDO) routes. For more information please refer to Amazon Pinpoint documentation.

Use the following pricing tool to see the prices for sending and receiving messages for each carrier in a country or region.

MMS messages

General Information

  • The price for sending MMS messages can vary between countries. These prices are subject to change.
  • Carrier fees can vary between countries. See FAQs for more information on carrier fees.

Use the following pricing table to see applicable prices for sending MMS messages.

United States (Outbound)

All Networks 10DLC Toll-free Short Code
Base Price $0.0195 $0.0195 $0.0195
Carrier Fee $0.0062 $0.0062 $0.0062

Canada (Outbound)

All Networks Long Code Toll-free Short Code
Base Price $0.0195 n/a $0.0195
Carrier Fee $0.0137 n/a $0.0137

Voice messages

The price for sending voice messages varies between countries, and occasionally between carriers within the same country or region. These prices are subject to change.

To send voice messages using Amazon Pinpoint, you must obtain at least one dedicated, voice-enabled long code. You can lease local phone numbers in a variety of countries directly through the Amazon Pinpoint console. A long code is a standard telephone number that your message is sent from.

Note: Pricing differs for voice-enabled long codes vs. SMS-enabled long codes. You can’t use voice-enabled long codes to send SMS messages unless the phone number also has SMS enabled. SMS-enabled long codes are not available in all countries, and are often more expensive than voice-enabled long codes.

    • Country or region Outbound price per minute (USD)
      Angola 0.208
      Angola - Mobile 0.784
      Cameroon 0.3
      Cameroon - Mobile 0.974
      Central African Republic 1.703
      Central African Republic - Mobile 2.221
      Chad 0.838
      Chad - Mobile 1.483
      Congo 1.803
      Congo - Mobile 1.237
      Congo (DR) 0.938
      Congo (DR) - Mobile 0.857
      Equatorial Guinea 1.163
      Equatorial Guinea - Mobile 1.25
      Gabon Rep. - Mobile - Airtel 1.223
      Gabon Rep. - Mobile - Liberties 1.073
      Gabon Rep. - Mobile - Moov 1.094
      Gabon Republic 1.171

    • Country or region Outbound price per minute (USD)
      Burundi 1.338
      Burundi - Mobile 1.369
      Comoros 0.913
      Comoros - Mobile 1.085
      Djibouti 1.113
      Eritrea 0.589
      Eritrea - Mobile 0.673
      Ethiopia 0.567
      Ethiopia - Addis Ababa 0.571
      Ethiopia - Mobile 0.566
      Kenya 0.452
      Kenya - Mobile 0.388
      Kenya 2 0.321
      Kenya 3 0.532
      Madagascar 1.494
      Madagascar - Mobile 1.514
      Malawi 0.785
      Malawi - Mobile 0.976
      Mauritius 0.394
      Mauritius - Mobile 0.387
      Mozambique 0.25
      Mozambique - Mobile 0.408
      Mozambique - Mobile - Vodacom 0.699
      Reunion Island 0.05
      Reunion Island - Mobile 0.169
      Rwanda 0.724
      Rwanda - Mobile 0.685
      Seychelles 1.575
      Somalia 0.878
      South Sudan 0.692
      South Sudan - Mobile 0.463
      South Sudan - Other 0.986
      Sudan - Mobile 0.378
      Tanzania 0.789
      Tanzania - Mobile 0.799
      Uganda 0.773
      Uganda - Mobile 0.789
      Zambia 0.986
      Zambia - Mobile 1.191
      Zimbabwe 0.275
      Zimbabwe - Mobile 1.092

    • Country or region Outbound price per minute (USD)
      Algeria 0.104
      Algeria - Alger 0.105
      Algeria - Mobile - Mobilis 0.853
      Algeria - Mobile - Orascom 0.75
      Algeria - Mobile - Wataniya 0.929
      Egypt 0.338
      Egypt - Cairo 0.256
      Egypt - Mobile 0.277
      Libya 0.645
      Libya - Mobile 0.824
      Morocco 0.044
      Morocco - Mobile 1.319
      Morocco - Mobile Other 1.912
      Morocco - Other 0.439
      Sudan 0.392
      Tunisia 1.9
      Tunisia - Mobile 1.9

    • Country or region Outbound price per minute (USD)
      Botswana 0.229
      Botswana - Mobile 0.498
      Lesotho 1.103
      Lesotho - Mobile 0.8
      Namibia 0.072
      Namibia - Mobile 0.142
      South Africa 0.171
      South Africa - Mobile 0.225
      Swaziland 0.188
      Swaziland - Mobile 0.363

    • Country or region Outbound price per minute (USD)
      Benin 0.495
      Benin - Mobile 0.487
      Burkina Faso 0.875
      Burkina Faso - Mobile 0.748
      Cape Verde Islands 0.463
      Cape Verde Islands - Mobile 0.806
      Gambia 1.402
      Ghana 0.728
      Ghana - Mobile 0.665
      Guinea 1.09
      Guinea - Mobile 0.994
      Guinea Bissau 1.375
      Guinea Bissau - Mobile 1.113
      Ivory Coast 0.952
      Ivory Coast - Mobile 0.966
      Liberia 0.913
      Liberia - Mobile 0.993
      Mali 0.975
      Mali - Mobile 1.025
      Mauritania 1.222
      Mauritania - Mobile 1.327
      Niger 0.672
      Niger - Mobile 0.67
      Nigeria 0.268
      Nigeria - Globacom 0.238
      Nigeria - Mobile 0.21
      Senegal 0.604
      Senegal - Fixed Expresso 1.133
      Senegal - Mobile - Expresso 1.026
      Senegal - Mobile - Orange 0.948
      Senegal - Mobile - Tigo 1.047
      Sierra Leone 1.215
      Togo 0.777

    • Country or region Outbound price per minute (USD)
      Anguilla 0.333
      Anguilla - Mobile - Digicel 0.392
      Anguilla - Mobile - Other 0.379
      Antigua & Barbuda 0.33
      Antigua & Barbuda - Mobile 0.354
      Aruba 0.212
      Aruba - Mobile 0.503
      Bahamas 0.175
      Bahamas - Mobile 0.274
      Barbados 0.506
      Barbados - Mobile 0.558
      British Virgin Islands 0.454
      British Virgin Islands - Mobile 0.541
      Cayman Islands 0.055
      Cayman Islands - Mobile 0.36
      Cuba 1.737
      Curacao 0.099
      Dominica 0.517
      Dominica - Mobile 0.623
      Dominican Republic 0.128
      Dominican Republic - Mobile 0.249
      Dominican Republic 3 0.245
      Dominican Republic 4 0.162
      Dominican Republic 6 0.09
      Dominican Republic 8 0.249
      Dominican Republic 9 0.216
      Grenada 0.44
      Grenada - Mobile 0.521
      Grenada 3 0.441
      Guadeloupe 0.028
      Guadeloupe - Mobile 0.134
      Haiti 0.578
      Haiti - Mobile 0.76
      Jamaica 0.564
      Jamaica - Mobile 0.535
      Jamaica 3 0.533
      Martinique - French Antilles 0.027
      Martinique - French Antilles - Mobile 0.161
      Martinique - French Antilles - Other 0.125
      Montserrat 0.579
      Netherlands Antilles 0.302
      Netherlands Antilles - Mobile 0.29
      Nevis & St. Kitts 0.438
      Nevis & St. Kitts - Mobile 0.549
      Puerto Rico 0.019
      St. Lucia 0.477
      St. Lucia - Mobile 0.612
      St. Maarten 0.198
      St. Maarten - Mobile 0.26
      St. Vincent & Grenadines 0.508
      St. Vincent & Grenadines - Mobile 0.559
      Trinidad & Tobago 0.285
      Trinidad & Tobago - Mobile 0.432
      Turks & Caicos 0.518
      Turks & Caicos - Mobile 0.583
      US Virgin Islands 0.054

    • Country or region Outbound price per minute (USD)
      Belize 0.539
      Belize - Mobile 0.533
      Costa Rica 0.045
      Costa Rica - Fixed 0.099
      Costa Rica - Mobile 0.147
      El Salvador 0.337
      El Salvador - Mobile 0.34
      Guatemala 0.335
      Guatemala - Mobile 0.308
      Honduras 0.307
      Honduras - Mobile 0.392
      Mexico 0.02
      Mexico - Guadalajara 0.014
      Mexico - Mexico City 0.013
      Mexico - Mobile 0.051
      Mexico - Monterrey 0.014
      Nicaragua 0.313
      Nicaragua - Mobile 0.601
      Nicaragua 3 0.385
      Panama 0.037
      Panama - Mobile 0.308

    • Country or region Outbound price per minute (USD)
      Bermuda 0.07
      Canada 0.013
      Canada - Toll Free 0.013
      Greenland 0.122
      Greenland - Mobile 1.047
      St Pierre and Miquelon 1.139
      United States 0.013
      United States - Alaska 0.013
      United States - Hawaii 0.013
      United States - Toll Free 0.013

    • Country or region Outbound price per minute (USD)
      Argentina 0.045
      Argentina - Buenos Aires 0.006
      Argentina - Major Cities 0.02
      Argentina - Mobile 0.35
      Bolivia 0.269
      Bolivia - Major Cities 0.255
      Bolivia - Mobile 0.416
      Bolivia - Rural 0.498
      Brazil 0.044
      Brazil - Major Cities 0.034
      Brazil - Mobile 0.207
      Chile 0.16
      Chile - Easter Island 2.485
      Chile - Mobile 0.123
      Chile - Rural 0.129
      Colombia 0.18
      Colombia - Major Cities 0.104
      Colombia - Mobile 0.095
      Colombia - Mobile - Avantel 0.119
      Colombia - Mobile - Comcel 0.081
      Colombia - Mobile - Movistar 0.077
      Colombia - Mobile - Tigo 0.071
      Ecuador 0.333
      Ecuador - CNT Fixed 0.308
      Ecuador - Cuenca - Etapa 0.294
      Ecuador - Mobile 0.511
      French Guiana 0.027
      French Guiana - Mobile 0.166
      French Guiana - Mobile Other 0.316
      Guyana 0.486
      Guyana - Mobile - Digicel 0.268
      Guyana - Mobile - Other 0.533
      Paraguay 0.058
      Paraguay - Mobile 0.137
      Peru 0.022
      Peru - Lima 0.012
      Peru - Mobile 0.073
      Peru - Rural 1.014
      Suriname 0.321
      Suriname - Mobile 0.735
      Suriname - Mobile - Other 0.461
      Suriname - Other 2.423
      Uruguay 0.127
      Uruguay - Mobile 0.395
      Uruguay - Montevideo 0.083
      Venezuela 0.065
      Venezuela - Major Cities 0.065
      Venezuela - Mobile 0.225

    • Country or region Outbound price per minute (USD)
      Kazakhstan 0.15
      Kazakhstan - Mobile 0.253
      Kyrgyzstan 0.399
      Kyrgyzstan - Mobile 0.463
      Tajikistan 0.43
      Tajikistan - Mobile 0.388
      Turkmenistan 0.363
      Uzbekistan 0.263
      Uzbekistan - Mobile 0.261
      Uzbekistan - Tashkent 0.306

    • Country or region Outbound price per minute (USD)
      China 0.033
      China - Beijing 0.03
      China - Mobile 0.03
      Hong Kong 0.036
      Hong Kong - Mobile 0.062
      Japan 0.047
      Japan - Mobile 0.103
      Japan - Tokyo 0.079
      Japan - VOIP 0.069
      Korea Dem People's Rep 1.493
      Macau 0.231
      Mongolia 0.04
      South Korea 0.028
      South Korea - Mobile 0.043
      Taiwan 0.075
      Taiwan - Mobile 0.258

    • Country or region Outbound price per minute (USD)
      Brunei 0.068
      Cambodia 0.173
      Cambodia - Mobile 0.123
      Indonesia 0.096
      Indonesia - Jakarta 0.088
      Indonesia - Major Cities 0.087
      Indonesia - Mobile 0.116
      Laos 0.179
      Malaysia 0.065
      Malaysia - Mobile 0.061
      Myanmar 0.59
      Philippines 0.186
      Philippines - Mobile 0.228
      Singapore 0.056
      Singapore - Mobile 0.058
      Thailand 0.081
      Thailand - Mobile 0.085
      Timor-Leste 1.284
      Vietnam 0.162
      Vietnam - Mobile 0.172

    • Country or region Outbound price per minute (USD)
      Afghanistan 0.454
      Afghanistan - Mobile 0.453
      Bangladesh 0.086
      Bangladesh - Mobile 0.084
      Bhutan 0.198
      India 0.038
      India - Major Cities 0.038
      India - Mobile 0.038
      Iran 0.455
      Iran - Mobile 0.42
      Iran - Tehran 0.458
      Maldives 2.007
      Maldives - Mobile 2.039
      Maldives - Other 2.07
      Nepal 0.375
      Nepal - Mobile 0.425
      Pakistan 0.268
      Pakistan - Mobile 0.204
      Sri Lanka 0.263
      Sri Lanka - Mobile 0.258

    • Country or region Outbound price per minute (USD)
      Armenia 0.466
      Armenia - Mobile 0.557
      Armenia - Nagorny Karabakh Region 0.237
      Armenia - Non Geographical 0.475
      Azerbaijan 0.503
      Azerbaijan - Mobile 0.762
      Bahrain 0.21
      Bahrain - Mobile 0.253
      Bahrain - Wimax 0.214
      Cyprus 0.13
      Cyprus - Mobile 0.153
      Cyprus - Other 0.229
      Georgia 0.386
      Georgia - Abkhazia 0.203
      Georgia - Mobile 0.72
      Iraq 0.329
      Iraq - Major Cities 0.302
      Iraq - Mobile 0.488
      Israel 0.014
      Israel - Mobile 0.056
      Israel - Palestine Region 0.423
      Jordan 0.393
      Jordan - Mobile 0.454
      Kuwait 0.102
      Kuwait - Mobile - Viva 0.102
      Lebanon 0.227
      Lebanon - Mobile 0.436
      Oman 0.377
      Oman - Mobile 0.76
      Palestinian Territory 0.385
      Palestinian Territory - Mobile 0.442
      Qatar 0.384
      Qatar - Mobile 0.417
      Saudi Arabia 0.262
      Saudi Arabia - Mobile 0.286
      Syria 0.612
      Syria - Mobile 0.738
      Turkey 0.094
      Turkey - Major Cities 0.08
      Turkey - Mobile 0.471
      Turkish Republic of N. Cyprus 0.115
      United Arab Emirates 0.272
      United Arab Emirates - Mobile 0.269
      Yemen Arab Republic 0.357
      Yemen Arab Republic - Mobile 0.342

    • Country or region Outbound price per minute (USD)
      Belarus 0.912
      Belarus - Mobile 0.922
      Bulgaria 0.212
      Bulgaria - from EEA 0.075
      Bulgaria - Mobile 0.989
      Bulgaria - Mobile - from EEA 0.1
      Bulgaria - Other 0.23
      Czech Republic 0.05
      Czech Republic - from EEA 0.05
      Czech Republic - Mobile 0.127
      Czech Republic - Mobile - from EEA 0.075
      Hungary 0.014
      Hungary - Mobile 0.132
      Hungary - Mobile - from EEA 0.127
      Moldova 0.663
      Moldova - Mobile 0.592
      Poland 0.016
      Poland - Mobile 0.293
      Poland - Mobile - from EEA 0.029
      Poland 3 0.333
      Romania 0.037
      Romania - Local Other Operators 0.012
      Romania - Mobile 0.039
      Russia 0.015
      Russia - Abkhazia 0.701
      Russia - Abkhazia Mobile 0.615
      Russia - Mobile 0.487
      Russia - Other 0.141
      Slovakia 0.014
      Slovakia - Mobile 0.106
      Ukraine 0.423
      Ukraine - Mobile - Astelit 0.622
      Ukraine - Mobile - Other 0.546

    • Country or region Outbound price per minute (USD)
      Denmark 0.039
      Denmark - Mobile 0.074
      Denmark 3 0.068
      Denmark 4 0.038
      Denmark 5 0.04
      Estonia 0.024
      Estonia - Mobile 0.934
      Estonia - Mobile - from EEA 0.062
      Estonia - Mobile - from EEA 0.062
      Estonia - Other 0.787
      Faeroe Islands 0.027
      Faeroe Islands - Mobile 0.063
      Finland 0.139
      Finland 0.139
      Finland - from EEA 0.089
      Finland - from US/CA 0.089
      Finland - Helsinki 0.235
      Finland - Helsinki 0.235
      Finland - Helsinki - from EEA 0.089
      Finland - Helsinki - from US/CA 0.089
      Finland - Mobile 0.622
      Finland - Mobile 0.622
      Finland - Mobile - from EEA 0.057
      Finland - Mobile - from US/CA 0.052
      Finland - Other 0.48
      Finland - Other 0.48
      Finland - Other - from EEA 0.122
      Finland - Other - from US/CA 0.135
      Iceland 0.024
      Iceland - Mobile 0.046
      Ireland 0.015
      Ireland - Mobile 0.042
      Ireland - Other 0.143
      Latvia 0.462
      Latvia - from EEA 0.04
      Latvia - Mobile 0.847
      Latvia - Mobile - from EEA 0.114
      Latvia - Other 0.909
      Lithuania 0.372
      Lithuania - from EEA 0.046
      Lithuania - Mobile 0.693
      Lithuania - Mobile - from EEA 0.046
      Norway 0.024
      Norway - Mobile 0.1
      Norway - Special Services 0.309
      Sweden 0.01
      Sweden - Freephone 0.014
      Sweden - Mobile 0.037
      Sweden - Personal Numbers 0.011
      United Kingdom 0.027
      United Kingdom - Mobile 0.035
      United Kingdom - Mobile - Other 0.595
      United Kingdom - Other 0.554
      United Kingdom - Other - Service 0.029

    • Country or region Outbound price per minute (USD)
      Albania 0.357
      Albania - AMC 0.333
      Albania - Fixed ALBTEL 2.73
      Albania - Mobile 0.94
      Albania - Tirane 0.35
      Andorra 0.049
      Andorra - Mobile 0.484
      Bosnia 0.413
      Bosnia - Mobile 0.924
      Croatia 0.409
      Croatia - from EEA 0.075
      Croatia - Mobile 1.056
      Croatia - Mobile - from EEA 0.238
      Croatia - Special Services 1.473
      Gibraltar 0.092
      Gibraltar - Mobile 0.394
      Greece 0.088
      Greece - from EEA 0.05
      Greece - Mobile 0.193
      Greece - Mobile - from EEA 0.037
      Greece - Special Services 0.653
      Italy 0.011
      Italy - Mobile 0.568
      Italy - Mobile 0.568
      Italy - Mobile - from EEA 0.07
      Italy - Mobile - from US/CA 0.073
      Kosovo 0.403
      Kosovo - Mobile 1.143
      Macedonia 0.456
      Macedonia - Mobile 0.964
      Malta 0.01
      Malta - Mobile 0.024
      Montenegro 0.463
      Montenegro - Mobile 1.323
      Montenegro - Other 0.863
      Portugal 0.018
      Portugal - Mobile 1.193
      Portugal - Mobile - from EEA 0.037
      San Marino 0.499
      San Marino - Other 1.013
      Serbia 0.429
      Serbia - Kosovo 0.333
      Serbia - Kosovo - IPKO FixNet 0.403
      Serbia - Mobile 1.065
      Serbia - Orion Telekom 1.128
      Slovenia 0.409
      Slovenia - from EEA 0.095
      Slovenia - IPKO 0.404
      Slovenia - Mobile 1.131
      Slovenia - Mobile - from EEA 0.212
      Slovenia - Mobile - IPKO 1.113
      Spain 0.01
      Spain - Mobile 0.177
      Spain - Mobile - from EEA 0.034
      Spain - Special Services 0.539
      Vatican City 0.045

    • Country or region Outbound price per minute (USD)
      Austria 0.175
      Austria - from EEA 0.023
      Austria - from US/CA 0.023
      Austria - Mobile 0.213
      Austria - Mobile 0.213
      Austria - Mobile - from EEA 0.04
      Austria - Mobile - from US/CA 0.064
      Austria - Mobile - Mobility Services 0.322
      Austria - Mobile - Mobility Services 0.322
      Austria - Mobile - Mobility Services - from EEA 0.02
      Austria - Mobile - Mobility Services - from US/CA 0.02
      Austria - Other 0.182
      Austria - Premium Numbers 0.067
      Belgium 0.098
      Belgium - from EEA 0.051
      Belgium - Mobile 1.084
      Belgium - Mobile - from EEA 0.15
      Belgium - Mobile Other 1.94
      Belgium - Other 0.313
      Belgium - Service & Personal 0.203
      France 0.014
      France - Mobile - Bouygues 0.177
      France - Mobile - Bouygues - from EEA 0.062
      France - Mobile - Free 0.177
      France - Mobile - Free - from EEA 0.062
      France - Mobile - Orange 0.177
      France - Mobile - Orange - from EEA 0.062
      France - Mobile - SFR 0.177
      France - Mobile - SFR - from EEA 0.062
      France - Mobile Other 0.177
      France - Mobile Other - from EEA 0.062
      France - Special Services 0.027
      Germany 0.016
      Germany - Mobile 0.056
      Germany - Mobile - Eplus 0.058
      Germany - Mobile - Other 0.373
      Germany - Special Services 0.016
      Liechtenstein 0.304
      Liechtenstein - Mobile 0.186
      Luxembourg 0.075
      Luxembourg - Mobile 0.205
      Monaco 0.18
      Monaco - Mobile 0.983
      Netherlands 0.681
      Netherlands - from EEA 0.038
      Netherlands - Mobile 0.504
      Netherlands - Mobile - from EEA 0.029
      Netherlands - Mobile - Other 0.142
      Netherlands - Other 0.029
      Switzerland 0.028
      Switzerland - Mobile - 3G 0.8
      Switzerland - Mobile - Cablecom 0.211
      Switzerland - Mobile - Lycamobile 0.192
      Switzerland - Mobile - Orange 0.169
      Switzerland - Mobile - Orange - from GrpA 0.312
      Switzerland - Mobile - Orange - from GrpB 0.35
      Switzerland - Mobile - Orange - from GrpC 0.376
      Switzerland - Mobile - Sunrise 0.158
      Switzerland - Mobile - Sunrise - from GrpA 0.162
      Switzerland - Mobile - Sunrise - from GrpC 0.283
      Switzerland - Mobile - Swisscom 0.137
      Switzerland - Mobile - Swisscom - from GrpA 0.447
      Switzerland - Mobile - Swisscom - from GrpB 0.588
      Switzerland - Mobile - Swisscom - from GrpC 0.575
      Switzerland - Other 0.46

  • Country or region Outbound price per minute (USD)
    American Samoa 0.083
    Australia 0.049
    Australia - Major Cities 0.026
    Australia - Mobile 0.07
    Australia - Shared Cost Service 0.37
    Fiji Island 0.68
    Fiji Island - Mobile 0.667
    French Polynesia 0.619
    Guam 0.013
    Marshall Islands 0.588
    Micronesia 1.339
    New Caledonia 0.501
    New Zealand 0.029
    New Zealand - Mobile 0.085
    Northern Mariana Islands 0.127
    Palau 0.661
    Papua New Guinea 1.967
    Papua New Guinea - Mobile 2.125
    Papua New Guinea - Special Servic 1.703
    Samoa 1.7
    Solomon Islands 2.503
    Solomon Islands - Mobile 2.503
    Solomon Islands - Special Services 2.503
    Tonga 2.175
    Vanuatu 1.903

  • Country or region Outbound price per minute (USD)
    Satellite 20.013

Numbers

Simulator numbers

Simulator numbers are test phone numbers used to send messages to other simulator numbers. When you send a message from a simulator number, you pay the standard outbound SMS or MMS messaging rate. Simulator numbers can be purchased in the Pinpoint SMS console for a monthly lease price of $1.

Long code phone number

A long code is a standard phone number (10-digit in many countries) used to send and receive voice calls and SMS messages. A long code is always required to send a voice message, but is not always required to send an SMS message as countries support different forms of origination identities for SMS.

For voice-enabled long codes, please refer to the pricing in the Pinpoint Console.

For SMS-enabled long codes, U.S. and Canada long codes can be purchased directly from the Pinpoint Console with the pricing shown. Long codes for other countries require that you open a Support Case . Pricing information will be made available to you at that time. Please see the Supported countries and regions page to learn more about SMS origination identity support by country.

10-digit long code (10DLC) phone number

10DLC is a 10-digit phone number used only in the United States. In order to use a 10DLC number you'll need to first register your company and create a 10DLC campaign through the Amazon Pinpoint console. Afterwards, you can associate a 10DLC number with your 10DLC campaign. For more information, visit our 10DLC page.

There are required registration and monthly fees associated with using 10DLC.

Company related fees:

  • Company registration: $4 one-time fee per company. If you resubmit your company (e.g. Company name, EIN), it will be assessed a $4 resubmission fee.
  • Company vetting fee: $40 one-time-fee per vetting request.

Campaign related fees:

  • 10DLC campaign registration: $50 one-time campaign activation fee required by T-Mobile. This fee will be postponed until further notice.
  • 10DLC campaign monthly: $10 per regular 10DLC campaign, $2 per low-volume 10DLC campaign.

Phone number related fees:

  • 10DLC phone number monthly: $1 per 10DLC phone number.

Toll-free phone number

A toll-free is a 10-digit number used that begins with one of the following three-digit codes: 800, 888, 877, 866, 855, 844, or 833. Currently Amazon Pinpoint only supports SMS-enabled toll-free numbers in the United States. Toll-free numbers can be purchased on the Amazon Pinpoint console with a monthly lease price of $2.

Dedicated short codes

Short codes are short number sequences (between 3 and 8 digits, depending on the country or region that the code is based in) for sending and receiving SMS messages. Short codes are easier to type and memorize than traditional phone numbers. In some countries, short codes will result in higher deliverability rates. You can purchase short codes for several different countries and regions directly through AWS. To request a new short code, or to obtain information about obtaining a short code in other countries and regions, create a case in the AWS Support Center. For more information, please visit our short code documentation. See pricing below for frequently requested countries.

Country One-time setup fee Monthly fee Estimated provision time **
United States $650 $995 12 weeks

Canada

$3,000

$995

16 weeks

United Kingdom

$0

$1,500

16 weeks

Japan

$1,750

$1,150

12 weeks

India *

$150

$300

3 weeks

China

$15

$15

3 week

Brazil

$330

$330

4 weeks

Others		 Please open a support case for review

*Only supports ILDO traffic
**Provisioning time starts after: 1) All carrier-required information and documentation have been submitted, and 2) after carriers have no additional feedback or changes requiring to be made. The time does not start when the initial request was raised. Amazon will give feedback on your submission so that it complies with common carrier feedback. After the Short Code application has addressed all Amazon feedback on common carrier criteria, the application will be sent to the mobile carriers. Each individual mobile carrier will assess the application within their individual, and separate review/approval processes. Carriers can require additional information or request that you make changes to the Short Code application or provided mockups. Estimated carrier provision times are a guideline based on historical timelines, and are not guaranteed to apply to future registrations as some Short Codes might take longer to provision depending on use case and/or carrier feedback. Some mobile carriers have routine provisioning freezes and may extend and delay the carrier provisioning timeline, customers should confirm if their country has freezes during the timeframe of their registration to confirm impact to their timelines. Amazon does not have the ability to escalate or expedite Short Code provisioning timelines, the timeline is cumulative of each individual mobile carriers own distinct timelines and non-overlapping processes. Mobile carriers reserve the right to reject Short Code applications if they deem the program to be non-compliant, which can further delay provisioning times. Short Codes might be approved for use on some carrier networks before they're ready on others; however, the Short Code will not be provisioned to your account until all carriers have completed. All Short Code campaign use case additions, or modifications, need to be communicated to carriers via the Short Code application process, and can be subject to the same timelines. Not communicating changes to Short Code use cases can lead to Short Codes being suspended.

Note: When you create a short code request case, we send you information about the one-time and recurring charges for obtaining the short code in the countries or regions that you request. If you accept these charges, the fees associated with using short codes begin immediately. You're responsible for paying these charges, even if the short codes that you requested haven't been completely provisioned yet.

One-Time Password (OTP)

Amazon Pinpoint includes a One-Time-Password (OTP) feature. You can use this feature in your applications to authenticate your users during the sign-up process or when they log in. Amazon Pinpoint generates a 6- to 8-digit code, and sends the code as an SMS message. You can then call the Amazon Pinpoint API to verify that the code the user entered matches the code that was generated. You pay $0.045 for each successful OTP verification, in addition to the standard per-message price for sending SMS messages.

Phone number validate

You can use phone number validate to improve the delivery rates of the SMS messages you send through Amazon Pinpoint. Phone Number Validate helps identify errors that often occur when your customers enter their phone numbers on web-based forms.

Phone Number Validate also provides important information about your customers’ phone numbers. For example, it can tell you if a phone number is a landline, a VoIP number, or a mobile number. You can use this information to make sure that you send messages using the right channel, either voice or SMS, for each customer.

You pay $0.006 for each Phone Number Validate request.

Deliverability dashboard

The Amazon Pinpoint Deliverability Dashboard helps you understand and remediate issues that could impact the delivery of your emails, such as poor IP reputation, suboptimal email content, and attempting to email users who have unsubscribed or bounced in the past.

The Deliverability Dashboard is available for a fixed price of USD $1,250 per month. This charge includes reputation monitoring for up to five domains and 25 predictive email placement tests.

Note: If you cancel your subscription before the end of a billing period, we continue to charge you for the remaining days in the billing period. However, we don't charge you for the next billing period.

You can monitor domains beyond the first five for an additional $25 per domain per month. Domain monitoring within the Deliverability Dashboard shows you your inbox placement rate, which is the percentage of emails that reach your users’ inboxes, and engagement rates for your domains across several major email providers. This information helps you quickly identify issues that could prevent your emails from reaching your customers.

The monthly charge also includes 25 predictive email placement tests. Beyond the included 25 tests, you can perform tests for an additional $10 per test. Predictive placement tests let you specify an email message and send it to real inboxes on dozens of major email services. They also show you how many of your messages arrived in recipients' inboxes, how many were marked as spam, and how many were not delivered at all.

Dedicated IP addresses

You can lease dedicated IP addresses for sending email through Amazon Pinpoint. These IP addresses are reserved for your exclusive use. You pay $24.95 per month for each dedicated IP address that you lease.

If you lease a dedicated IP address in the middle of a month, we adjust the price for the first month based on the number of days remaining in the month.

If you decide that you no longer want to lease a dedicated IP address, we adjust the fee that you pay for the final month based on the number of days that have already elapsed in the current billing cycle.

Pricing examples

Example 1

Your application has an installed base of 100,000 users. Of those 100,000 users, 25,000 are active at the end of a calendar month. To increase engagement in the next month, you plan to engage with 55,000 users by sending notifications to both their push and email endpoints. A user can have up to 10 endpoints. Over the course of the month, each user will receive five push notifications and one email.

Your campaigns have the intended effect of increasing app engagement. As a result, you collect a total of 20,000,000 application usage and campaign events in a month.

In this scenario, you pay the following:

Monthly Targeted Audience (MTA) charges
There are 55,000 push notification endpoints and 55,000 email endpoints in your monthly targeted audience. You pay nothing for the first 5,000 endpoints, and $0.0012 per endpoint after that.

Total charge for MTA: (55,000 + 55,000 - 5,000 ) × $0.0012 = $126.00

Events collected charges
You collect 20,000,000 events. You pay nothing for the first 100,000,000 events each month.

Total charge for collected events: $0.00

Messages sent charges
You send 275,000 push notifications. You pay nothing for the first 1,000,000 push notifications each month. You also send 55,000 emails. You pay $0.0001 for each email sent.

Total charges for messages sent: $0.00 + (55,000 × $0.0001) = $5.50

Total monthly charges
The total amount you pay in this example is the sum of your MTA charges, your events collected charges, and your messages sent charges.

Total monthly charges: $126.00 + $0.00 + $5.50 = $131.50

Example 2

Your application has an installed base of 1,000,000 users. Of those 1,000,000 users, 300,000 are active at the end of the month. To increase engagement in the next month, you plan to engage with 250,000 users by sending notifications to both their push and email endpoints. A user can have up to 10 endpoints. Over the course of the month, each user will receive five push notifications and one email.

Your campaigns have the intended effect of increasing engagement with your app. As a result of this increase, you collect a total of 250,000,000 usage and campaign events in a month.

In this scenario, you pay the following:

Monthly Targeted Audience (MTA) charges
There are 250,000 push notification endpoints and 250,000 email endpoints in your MTA. You pay nothing for the first 5,000 endpoints, and $0.0012 per endpoint after that.

Total charge for MTA: (250,000 + 250,000 – 5,000) × $0.0012 = $594.00

Events collected charges
You collect 250,000,000 events. You pay nothing for the first 100,000,000 events each month, and $0.000001 per event after that.

Total charge for collected events: (250,000,000 – 100,000,000) × $0.000001 = $150.00

Messages sent charges
You send 2,500,000 push notifications (250,000 endpoints, x 5 campaigns, x 2 push notifications). You pay nothing for the first 1,000,000 push notifications each month, and $0.000001 for each push notification that you send after that. You also send 250,000 emails. You pay $0.0001 for each email sent.

Total messages sent charges: ((2,500,000 - 1,000,000) × $0.000001) + (250,000 × $0.0001) = $1.50 + $25.00 = $26.50

Total monthly charges
The total amount you pay in this example is the sum of your MTA charges, your events collected charges, and your messages sent charges.

Total monthly charges: $594.00 + $150.00 + $26.50 = $770.50

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