Kisah Pelanggan / Layanan Keuangan / Amerika Serikat

2023
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Mastercard Menggunakan Layanan AI dan ML AWS untuk Mendeteksi dan Mencegah Penipuan

Dalam video ini, Manu Thapar, chief technology officer (CTO), Cyber & Intelligence di Mastercard, menjelaskan cara Mastercard menggunakan layanan kecerdasan buatan (AI) dan machine learning (ML) Amazon Web Services (AWS) untuk meningkatkan kemampuan deteksi penipuan secara global. Solusi ini memungkinkan Mastercard untuk mendeteksi tiga kali lebih banyak transaksi penipuan dan mengurangi positif palsu sepuluh kali lipat, yang pada akhirnya menghasilkan penghematan miliaran dolar dalam penghematan merchant dan memberikan pengalaman pelanggan yang lebih baik di seluruh dunia.

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Perpaduan antara deteksi penipuan yang lebih baik dan positif palsu yang lebih rendah ini memberi para merchant solusi yang sangat berguna, sementara pelanggan akhir memiliki pengalaman pelanggan yang jauh lebih baik daripada sebelumnya."

Manu Thapar
CTO, Cyber & Intelligence, Mastercard

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