Unify first-party data to create a 360-degree view of the customer that drives audience segmentation, ad targeting, and attribution in the post-identifier world.
With AWS Services and partner solutions, you can create a 360-degree customer record that drives audience segmentation, ad targeting, and attribution in the post-identifier world. Customers looking to build scaled customer data platforms-as-a-service can choose from the broadest capabilities for data lakes, analytics, databases, and machine learning (ML) of any cloud provider to create highly scalable, cost-efficient platforms. Additionally, AWS enables marketers and publishers to accelerate adoption of first-party data platform capabilities with dedicated partner solutions available through the AWS Digital Customer Experience partner competency and AWS Marketplace.
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First-party data platforms solutions and services
AWS services
Leading first-party data platforms on AWS
Using Amazon Personalize, Segment Enables Its Customers to Create Custom Recommendations
Segment using AWS to process 450 billion events per month and create personalized recommendations from that data with Amazon Personalize.
Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS
Learn how Salesforce builds on AWS to process exabytes of data, resolve known and anonymized IDs into highly accurate user profiles, and deliver audience segments across activation channels.
Nielsen Processes 250 Billion Ad Events per Day Using Serverless Computing on AWS
Nielsen is shifting its attribution business to be 100% cloud native on AWS and leveraging Amazon EMR to achieve up to 20% daily efficiency for its overall compute utilization.
Annalect Uses Containers and Amazon Redshift Spectrum to Cost-Effectively Process Trillions of Events
Annalect, a subsidiary of Omnicom Media Group,cost-effectively processes more than 3 trillion events and petabytes of data using containers, Amazon Athena, and Amazon Redshift Spectrum.
Accelerate with key industry partners
For customers looking to accelerate time to market, the AWS Partner Network (APN) offers a dedicated partner competency for Customer 360s, including 21 technology partners with ready-made first-party data platform offerings.
AWS Marketplace
Launch turnkey solutions from additional Customer 360 partners in AWS Marketplace.
Resources
See related videos, blogs, case studies and much more.
How Salesforce CDP unifies consumer data at exabyte scale
Discover how Salesforce CDP enables marketers to know everything about their consumers at massive scale by using AWS.
Building the post-cookie identity graph for marketing
See how Cox Automotive combined data from millions of car shoppers across 40,000 auto dealers and brands to create an identity graph with Amazon Neptune.
Leadership session: Digital marketing and ad technology
See the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem.
Building a customer 360 knowledge repository with Amazon Neptune and Amazon Redshift
Build and deploy large-scale data platforms like data lakes, data warehouses, and lakehouses to capture and analyze a holistic view of the customer.