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Customer Stories / Automotive / Germany

2023

AWS re:Invent 2023

Taking BMW Group’s in-vehicle voice experience from idea to reality

Patrick Prang—principal product owner, voice experience at BMW Group—says he and his team had clear criteria for the next-generation of in-vehicle voice, the MINI Intelligent Personal Assistant. Strong embedded offline capabilities, easy access through customers’ familiar MINI ID, and a great brand connection. At AWS re:Invent 2023, Prang talks about the product development journey that transformed the company’s in-vehicle voice vision into reality using Amazon Alexa in what’s one more example of innovation through BMW and AWS collaboration.

Learn more about how BMW Group continues to innovate on AWS.

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With the Alexa Custom Assistant, we were able to introduce and develop an own-branded voice for the MINI.”

Patrick Prang
Principal Product Owner, Voice Experience, BMW Group

AWS Services Used

Amazon Alexa

Alexa is Amazon’s cloud-based voice service available on hundreds of millions of devices from Amazon and third-party device manufacturers. With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day.

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Europe, Middle East, & Africa

Continental on AWS

From one of the most recognized tire brands in the world to a connected mobility pioneer, Continental has seen success from 1871 to today thanks to its constant evolution. Using Amazon Web Services (AWS), the company has embraced the cloud and accelerated a software-driven vision. It built modular solution Continental Automotive Edge (CAEdge), which connects vehicles to the cloud and provides a virtual workbench to speed development from weeks to hours. And, by embarking on an organization-wide upskilling program and engaging with AWS Skills Guild, thousands of employees have generated more than 100 innovative business proposals. For Continental, investing in cloud capabilities means investing in its future as a key provider of intelligent connectivity for the automotive industry.

2024
Italy

Ferrari on AWS

Luxury Italian auto manufacturer Ferrari S.p.A. (Ferrari) has forged a globally recognized legacy that’s rooted in tradition and innovation over many decades. To continue to deliver the best possible experiences to customers and dealers, Ferrari has tapped into the power of generative artificial intelligence (AI) by turning to Amazon Web Services (AWS).

2024
Europe, Middle East, & Africa

AUDI Saved More than 60% on Compute Costs and Improved Scalability for Its Car-Configurator Backend Using Karpenter

Learn how AUDI improved its application’s reliability, scalability, and cost efficiency using Karpenter.

2024
Global

Volkswagen Group on AWS

Just as Volkswagen revolutionized personal car ownership, the group plans revolutionize its global operations, building the Volkswagen Industrial Cloud on AWS.

2020

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