広告とマーケティング分野の導入事例
Total results: 41
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Digital Marketing
Happy Go Makes Members Happier with Improved Loyalty Platform on AWS
By migrating to AWS, Happy Go has improved the rating of its mobile app from 1 to 4.3 out of 5 stars and delivers in-app response times of 500 milliseconds. -
Telecommunications
Sensis Gains Cloud Agility While Reducing Infrastructure Costs with AWS
Sensis migrated its enterprise operation to the AWS Cloud in just 18 months, cutting IT OpEx in half and providing the agility to try new ideas in the market before development. -
Marketing & Advertising
Annalect Uses Containers and Amazon Redshift Spectrum to Cost-Effectively Process Trillions of Events
Annalect, a subsidiary of Omnicom Media Group, unifies and integrates data into Omnicom’s people-based marketing platform, Omni. The company analyzes consumer attributes and event-level data including demographic data, purchase data, television viewership, location data, clickstream web events, and CRM data to form a 360-degree view of customer behavior. In this re:Invent 2019 session, Eric Whitney, global CTO at Annalect, dives into how the company cost-effectively processes more than 3 trillion events and analyzes petabytes of data using containers, Amazon Athena, and Amazon Redshift Spectrum. -
Media & Entertainment
Adstream Case Study
Media software provider Adstream began its cloud journey nine years ago when it replaced its legacy, on-premises platform with AWS. This enabled its evolution from a media delivery platform into a set of cloud-based applications and services that its customers use to manage creative workflows. -
Marketing & Advertising
Quantcast Scales Ad Services, Saves 60% Using Amazon EC2 Spot Instances
Quantcast specializes in real-time advertising, and audience insights and measurement, powered by artificial intelligence (AI) technology. Every day, the company processes up to 40 petabytes of data and provides accurate, direct audience measurement to more than 100 million mobile and web destinations. For many years, Quantcast hosted its real-time bidding application and other key solutions in several large data centers. Learn how Quantcast uses Amazon EC2 Spot Instances to scale ad services and save 60 percent on costs. -
Financial Services
Crayon Data Uses AWS Marketplace to Procure Software Faster and Reduce Costs
By using AWS and AWS Marketplace, Crayon Data gained access to software solutions to build out its technology stack and reduce testing times from one-and-a-half weeks to two days for every release.
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Telecommunications
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Marketing & Advertising
Beeswax Uses AWS to Cost-Effectively Process Millions of Bid Requests per Second
Beeswax is a fully managed real-time bidding (RTB) platform, built on an Amazon Web Services (AWS) infrastructure, that gives advertisers control and transparency over buying advertising programmatically. The company’s Bidder-as-a-Service platform fields millions of queries per second and consumes 125 GB of data per minute. In this session from re:Invent 2017, Ram Kumar Rengaswamy, co-founder and CTO of Beeswax, explains how the company runs its RTB platform on AWS and shares best practices for performance and cost-efficiency at low-latency and high throughput. -
Marketing & Advertising
AWS Case Study: How AdRoll Lowers Costs with AWS
AdRoll is a global leader in digital advertising retargeting products. AdRoll chose Amazon Web Services (AWS) because of its global presence, the maturity of the platform, and its ability to scale services to support business growth. Learn how AdRoll saves money by building and growing on AWS. -
Marketing & Advertising
AWS Case Study: GumGum
Known for creating the in-image advertising category, GumGum provides products based on its patented image recognition technology, delivering programmatic, native, and social analytics software solutions. Generating more than 1 billion events (approximately 6 TB of data) every day, GumGum needed a system to quickly scale to handle rapidly growing traffic. Learn how GumGum runs its data pipeline processes cost efficiently with AWS. -
Marketing & Advertising
AWS Case Study: DataXu
DataXu provides programmatic software that helps advertisers save money and increase sales by analyzing and acting on massive amounts of data. An on-premises IT infrastructure created cost and scale issues, so it turned to AWS to run its big data processing platform. The result is cost savings of up to 72 percent a month, a greater reach into a customer base that spans 50 countries, and the ability to process 86 billion messages daily using Amazon Kinesis. -
Marketing & Advertising
AWS Case Study: AdRoll
AdRoll is a global leader in retargeting with more than 10,000 active advertisers across over 100 countries. To effectively serve up ads, AdRoll needs the flexibility to add capacity at a moment’s notice, rapid-fire response times to win bids in real time, and the automation to ensure that the system can respond to bids quickly. Learn how AdRoll uses AWS to serve 50 billion daily ad impressions. -
Marketing & Advertising
Zeta Global Powers Identity Resolution at Scale with Amazon Neptune
Zeta Global is a data-driven marketing technology platform that helps marketers connect with their customers to drive personalization. The company’s Customer Intelligence Platform collects data from various sources and distills it down into a single view of a given customer, scores and evaluates where that customer is in the customer journey, and then groups them into audiences that marketers use for personalization across channels.
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Marketing & Advertising
MediaMath Maximizes Data Access and Minimizes Latency on AWS
MediaMath is an advertising technology company that helps advertisers and agencies efficiently run media campaigns. The company analyzes 120 billion advertising opportunities per day, with throughput over 2 million bid requests per second. MediaMath processes 3 TB of data per day on the Amazon Web Services (AWS) Cloud, collecting log-level data on real-time bidding wins, web events such as page visits, product purchases, and other offline data.
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Marketing & Advertising
AWS Case Study: Yelp Cuts Test-Run Times by 90% Using AWS
Yelp.com provides consumers with crowd-sourced reviews about local businesses. It connects its data centers to the cloud using AWS Direct Connect to access a range of AWS services for its Dev & Test, Automated Testing systems, staging areas, and production workloads. Using AWS, Yelp dramatically improved its development productivity by reducing test-run times by as much as 90 percent.
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Marketing & Advertising
Braze Efficiently Sends More Than 2 Billion Messages Daily with Amazon EC2 Auto Scaling Groups
Braze is a digital customer engagement platform that helps brands deliver customer experiences across email, SMS, push notifications, and other channels. The company uses Amazon Web Services (AWS) to collect, process, and analyze more than half a trillion pieces of consumer behavior data per month to build audience profiles and improve personalized messaging. Braze operates a job-queuing service that processes billions of jobs and sends more than 2 billion messages per day using Amazon CloudWatch, AWS Lambda, and Amazon Elastic Compute Cloud (Amazon EC2) Auto Scaling Groups to cost-effectively handle spikes in data and messaging traffic.
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Marketing & Advertising
Reamp Lowers Data Processing Costs by 20%, Gains Competitive Edge Using Amazon EC2 A1 Instances
Reamp, a digital marketing optimization agency, continuously seeks ways to reduce its operating costs to stay competitive. Using Amazon EC2 A1 instances, Reamp reduced operating costs, which allowed the company to lower customer costs, attract more customers, and provide faster service.