AWS Partner Network (APN) Blog

New AWS Partner Program Launches and Updates Announced at re:Invent 2021


Thank you for joining us in Las Vegas for AWS re:Invent 2021. We hope you are enjoying all of the educational content and big announcements!

If you missed anything this week or just want to recap, we have rounded up the most relevant launches, program updates, and educational content available for the AWS Partner community.

Reminder: Virtual options for re:Invent breakout sessions will be available December 6-10. Register here >>

Watch the AWS Partner Keynote

The annual Global Partner Summit offers content and activities designed specifically for AWS Partners. Our focus is on the role AWS Partners play for customers and how various AWS Partner Network (APN) programs can help you differentiate your business and reach new customers faster.

The AWS Partner Keynote was delivered on November 29 and featured Doug Yeum, Head of Global Partner Organization; Sandy Carter, AWS VP, Global Public Sector Partners and Programs; and Stephen Orban, General Manager of AWS Marketplace and Control Services. Watch it here or on YouTube!

Launches and AWS Partner Program Updates

During AWS re:Invent 2021, we announced a host of new AWS Partner programs and updates that you can learn more about below.

NEW! AWS Partner Paths: A New Way to Accelerate Engagement with AWS

AWS Partner Paths are a flexible way to engage with AWS, providing a curated journey through partner resources, benefits, and programs while simplifying the engagement model for partners, expanding access to benefits, and providing a more intuitive and streamlined experience.

AWS Partner Paths replace our technology and consulting partner type models—evolving to an offering type model. Partners can enroll in one or multiple Paths based on their unique customer offerings.

Read the blog post >>

NEW! AI for Data Analytics (AIDA) Partner Solutions

We are excited to introduce AI for data analytics (AIDA) partner solutions which embed predictive analytics into mainstream analytics workspaces. These AI/ML solutions from AWS Partners have interfaces and integrations that help bring predictive analytics into the normal workflow of business experts.

AWS AIDA includes partner solutions from Amplitude, Anaplan, Causality Link, Domo, Exasol, InterWorks, Pegasystems, Provectus, Qlik, Snowflake, Tableau, TIBCO, and Workato.

Read the blog post >>

NEW! Introducing AWS Graviton Ready Partners

AWS Graviton processors are custom-built to enable the best price performance for workloads in Amazon EC2. As customers adopt AWS Graviton-based EC2 instances, they need the right software solutions to help integrate, deploy, monitor, and secure their Linux-based and containerized workloads.

We are excited to announce the new AWS Graviton Ready Program, part of the AWS Service Ready Program which validates software products built by AWS Partners that integrate with specific services such as AWS Graviton.

Read the blog post >>

NEW! Introducing AWS Energy Competency Partners

AWS is committed to supporting the global energy industry in safely meeting the energy demands of the world today, while accelerating the industry’s transition to a more balanced and sustainable energy future.

The new AWS Energy Competency Program differentiates highly specialized partners who have demonstrated technical expertise and repeat customer success. These AWS Partners enable energy producers to build and operate assets efficiently and safely, while working to transition to a lower carbon world.

Read the blog post >>

NEW! Introducing AWS Migration and Modernization Competency Partners

Application modernization is an important and growing migration strategy for many businesses. To make it easier for AWS customers to find partners with validated migration and modernization software offerings, we are excited to announce the AWS Migration and Modernization Competency.

This designation features AWS Partners that have validated expertise developing and implementing solutions for customers across key areas, including business case analysis and application mobility.

Read the blog post >>

NEW! Accelerate Mainframe-to-Cloud with AWS Mainframe Modernization and AWS Partners

We are excited to launch the AWS Mainframe Modernization service, a unique platform for mainframe migration and modernization allowing customers and partners to plan, migrate, modernize, and run their on-premises mainframe workloads to a managed development and execution environment on AWS.

The service enables two proven and popular patterns—replatforming and automated refactoring—and has the goal of mitigating the risks and accelerating mainframe-to-cloud projects. Learn more about AWS Partner offerings from Accenture, Advanced, Astadia, Atos, Capgemini, Cognizant, Deloitte, DXC Technology, HCL Technologies, Infosys, Tata Consultancy Services (TCS), and Wipro.

Read the blog post >>

NEW! AWS GameDay Benefits Help Partners Build Cloud Skills and Engage with AWS Experts

AWS GameDay is a collaborative learning exercise that tests skills in implementing AWS solutions to solve real-world problems in a gamified, risk-free environment. We’re excited to introduce new AWS GameDay benefits for AWS Partners in several of our differentiation programs: AWS Service Delivery, AWS Service Ready, AWS Competency, and AWS Managed Service Provider (MSP).

AWS GameDay League is made up of teams from global partner companies who compete against each other in hands-on technical challenges to build new cloud skills capabilities and have fun while doing so. AWS GameDay Quests Developer Kit (QDK) gives partners the ability to integrate their products with real-world scenarios to be leveraged as repeatable, lead-generating events with customers.

Read the blog post >>

More Announcements From Global Partner Summit:

AWS Partners of the Year for U.S. and EMEA

Each year, we honor members of the AWS Partner Network who are leaders in the channel and play key roles in helping customers drive innovation and build solutions on AWS. Announced throughout the year, AWS Partner Awards recognize a wide range of born-in-the-cloud and traditional consulting and ISV partners whose business models have embraced specialization and collaboration.

Please join us in congratulating these leading AWS Partners for their 2021 success!

Recognizing the Top 2021 AWS Partner Ambassadors

The APN Ambassador Program is a vibrant worldwide community of technical experts from AWS Partners. They are prominent leaders who are passionate about sharing their AWS technical expertise, authoring blogs and whitepapers, creating and delivering public presentations, and contributing to open source projects. We are proud to recognize some of the top 2021 APN Ambassadors from across the world.

Congratulations to all of our awesome APN Ambassadors!

Learn more >>

What Makes a SaaS Organization Successful on AWS?

What does it take to build and run a successful SaaS business on AWS? This is a question the AWS SaaS Factory team gets often during our conversations with AWS Partners and customers who are moving to SaaS. While there is no single formula, we have been observing some common patterns and strategies that help organizations maximize SaaS success.

In a recent webinar series, AWS SaaS Factory demystified some of the common patterns and strategies with AWS Partners Druva, NetWise, Stripe, Crowdstike, and Snowflake.

Learn more >>

Data and Analytics Partners Scale Their Business with AWS Partner Differentiation Programs

In the data and analytics world, many customers have learned how expert AWS Partners can help them rethink and modernize their data architectures, or migrate and manage data warehouses, data-driven applications, and governed data lakes on AWS. To set your data and analytics business apart, it’s important to leverage the AWS Partner Network and our various differentiation programs.

Whether you are just beginning to build or expand your AWS-based business, we offer programs to help you succeed.

Learn more >>

AWS Partner Differentiation Programs Help Customers Find the Right Partner for the Right Job

With more than 100,000 AWS Partners across the globe, how do you find the right partner for the right job? AWS Partner Network differentiation programs help customers find a short list of trusted cloud partners with diverse expertise.

Learn about the four APN programs that provide technical validation based on AWS services, workloads, use cases, industries, and managed services: Service Delivery, Service Ready, Competency, and Managed Service Provider (MSP).

Learn more >>

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