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With AWS, adidas can now deploy applications 40-times faster. It has also improved page-load times by 50 percent and was able to scale easily when a popular sneaker generated 1 million sales in just 2 days.
adidas is Europe’s largest sportswear company and one of the most recognizable brands on the planet. In 2019, it sold 1.1 billion items worldwide. With consumers having more choice and more ways to shop than ever before, adidas wanted to drive real-time engagement with its customers through mobile apps. This required the company to change the way it built and deployed applications. In this video, Markus Rautert, vice president of platform engineering and architecture at adidas Global IT, explains how AWS helps the company connect with customers. adidas uses data streaming, machine learning, and artificial intelligence services to recognize trends and predict future product offerings.
AWS is the foundation to scale our platforms, where we continue to build the most differentiating applications for our consumers, and where we want to learn from our consumers and athletes."
Markus Rautert Vice President of Platform Engineering and Architecture at adidas Global IT
AWS Services Used
Amazon S3
Amazon Simple Storage Service (Amazon S3) is an object storage service offering industry-leading scalability, data availability, security, and performance.
Amazon Athena is a serverless, interactive analytics service built on open-source frameworks, supporting open-table and file formats. Athena provides a simplified, flexible way to analyze petabytes of data where it lives.
Preparing your data to obtain quality results is the first step in an analytics or ML project. AWS Glue is a serverless data integration service that makes data preparation simpler, faster, and cheaper.
Durante o processo de integração com a Avon, a Natura reconheceu uma oportunidade: evoluir a plataforma de captação de pedidos de forma a beneficiar as consultoras de ambas as marcas. Assim nasceu o Projeto Vitrine. Diferente das vitrines comuns de comércio eletrônico, esta plataforma foi cuidadosamente customizada para atender ao perfil individual de cada consultora, proporcionando uma experiência única e personalizada. Com a parceria AWS da CI&T, aliada à expertise da AWS, a Natura lançou com sucesso uma nova plataforma que não apenas serve mais de 1 milhão de consultoras, mas também se integra perfeitamente ao seu sistema legado de captação de pedidos. Este foi mais um passo significativo rumo à inovação e à excelência no atendimento, reafirmando o compromisso da Natura em impulsionar o crescimento e o sucesso de todas as suas consultoras.
Fundada em 2018, a startup Houpa, tem como missão levar a moda de todos para todos. Chegou inovando o jeito de comprar e vender roupas no atacado. Seu modelo de negócio foi validado pela quantidade de usuários cadastrados, pelo volume de transações realizadas, pela eficiência e facilidade de compra e venda que a solução entregava. Chegou a mais de 57 mil usuários cadastrados em sua plataforma entre marcas, multimarcas e consumidores finais. No meio do caminho a startup enfrentou a chamada “dor do crescimento” e, para adequar sua infraestrutura à velocidade de seu negócio, contou com o apoio da Parceiro AWS Darede para modernização de seu ambiente na nuvem AWS para uma arquitetura serverless.
Mercado Libre has partnered with AWS Partner Mutt Data to address the challenge of producing high-performing banner ads with generative artificial intelligence (AI), for dozens of thousands of smaller sellers. Mercado Libre developed GenAds, an innovative solution that automates the creation of compelling product images, streamlining the process for sellers and enhancing their market presence with image-generating AI. Through GenAds, Mercado Libre helped small sellers through image generation for advertising, enabling sellers of all sizes to attract customers, increase click-through rates (CTR) by an average of 25%, and boost sales effectively.
Boletito.com, una de las empresas más grandes de venta de boletos para eventos en México, enfrentaba diversos desafíos en su operación que amenazaban la calidad del servicio y generaban costos innecesarios. La compañía buscó el apoyo del socio de AWS Digital Geeks, para comprender el problema de infraestructura y la mejor forma de transformar su plataforma que les permitiera ofrecer una experiencia óptima al usuario.
Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Contact our experts and start your own AWS journey today.
