CHAPTER 5
Advertising Technology Solutions
Strategically plan, optimize, and effectively manage your targeted digital advertising campaigns across channels
Show consumers what they want, when they want to see it
Targeting the right online consumers with the right content at the right time is key to growing your business. But how do you know which strategies are working and which are draining your marketing budget? The advertising technology (adtech) solutions here can help you leverage your data for insights that simplify the digital marketing process and maximize your ROI.
Dive in and learn about the leading advertising technology solutions
Qualtrics in Focus
How do you elevate customer experiences costs when you’re challenged by siloed data and technology that can’t deliver the multi-channel experience customers expect? Hear from Allison Windon, Senior Vice President of Strategy, to learn how Qualtrics helps elevate customer experiences based on insights generated from customers’ real-time journeys.
Merkle in Focus
How do you deliver highly personalized customer experiences without third-party cookies and still complying with data privacy regulations? Hear from Sunil Rao, Senior VP of Analytics, on how Merkle helps brands transform using data, analytics, and technology to create meaningful, personalized customer experiences in a privacy-safe, compliant way.
LiveRamp in Focus
Data collaboration is more critical than ever to marketers and advertisers, but it's also more difficult than ever. Hear from Chelsea Wadsworth, Director of Cloud Alliances, on how LiveRamp accelerates the speed, safety, and impact of data collaborations between all your teams.
Why AWS Marketplace?
AWS Marketplace is a curated digital catalog that makes it easy to find, test, buy, and deploy the third-party software you want, with the simplified procurement and controls you need.
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