As a seller, when you add a product to AWS Marketplace, you specify product metadata. Product metadata includes the name, description, categories, and keywords that you use to describe your product for customers. AWS Marketplace revises product metadata solely for quality assurance and error correction. This topic provides information and best practices that you, as an AWS Marketplace seller, can use to effectively name, describe, and categorize your products.
Naming and describing your
product
The information that you provide about your product is visible to buyers. Ensure that potential buyers have enough information to make informed decisions about buying your product.
Creating the product name
Keep the following guidelines in mind as you create the product name:
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Use title case (capitalize the first letter of each important word)
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Ensure that a buyer can identify the product by the name alone
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Use the name of the brand or manufacturer
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Avoid descriptive data or hyperbole
Example product name: Smart Solution Load Balancer - Premium Edition.
Writing the product description
The product description lists the product's features, benefits, and usage. It can also provide other relevant, specific product information. The description can be up to 350 characters long.
Keep the following guidelines in mind as you write the product description:
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Avoid unnecessary capitalization
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Avoid unnecessary punctuation marks
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Don't include redirect information
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Check spelling and grammar
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Include only critical, useful information
Avoid descriptive data and hyperbole
Example product solution: Smart Solution automatically distributes incoming application traffic across multiple Amazon EC2 instances. It enables you to achieve even greater fault tolerance in your applications, providing the amount of load-balancing capacity you need to respond to incoming application traffic. Smart Solution detects unhealthy instances in a pool and automatically reroutes traffic to healthy instances until the unhealthy instances are restored. You can enable Smart Solution in a single AWS Availability Zone or across multiple Availability Zones to ensure more consistent application performance.
Writing the product highlights
The product information page displays up to three product highlight bullet points. Use these bullet points to briefly describe the product's primary selling points.
Example product highlight: Projecting costs: With Smart Solution, you pay only for what you use. You're charged for each hour or partial hour that Smart Solution is running.
Writing the support information
Customers must be able to easily get help with issues, such as using the services, troubleshooting, and requesting refunds (if applicable). You must specify support contact options such as email, a phone number or a support web form link on the fulfillment landing page.
Choosing categories and keywords
When you list your product, you can choose up to three software categories and corresponding subcategories for your product. This helps buyers discover your product as they browse or search for products on AWS Marketplace. Choose only categories that are relevant to your product; in most cases, only one category applies. The product load form and the Products tab both contain a complete list of categories.
Categories aren't the same as keywords. The categories and subcategories available are predefined for AWS Marketplace, and you decide which ones apply to your product by selecting them from a list during the product request process. Keywords aren't predefined, but are created during the process. You don't need to add the category as a keyword.
Creating search keywords
During the product request process, you can enter up to three keywords (single words or phrases) to help buyers discover your product through site searches. The keywords field can contain a maximum of 250 characters.
The following tips can help you to create a relevant set of search keywords:
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Use relevant terms.
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Don't use the names of products published by other sellers or use other sellers' names.
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Choose keywords from your buyer's vocabulary—that is, words and phrases that buyers are likely to use when thinking about your type of product.
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Create keywords based on specific features in your product.
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Don't use the product title as a keyword. The product title is already indexed in searches.
Note
Keywords aren't the same as software categories. Keywords are more specific terms that are related to your product.
