Pricing, Listing and Updating AMIs

AWS Marketplace provides customers with choice

AWS Marketplace helps software buyers easily find software that matches their needs. AWS Marketplace lets buyers choose from a broad set of software offerings that provide both varied functionality and varied purchase options.

For every piece of software available in AWS Marketplace, a customer should be able to purchase it in the way that makes the most sense for their particular situation. If a customer already has a license, they should be able to easily run the software on Amazon Web Services (AWS), without paying for the software again. If a customer discovers software on AWS Marketplace that they do not have rights for, they should easily be able to gain access to that software by buying the rights directly via AWS Marketplace.

Pricing AMI Products

The following table of pricing options can help you to price your AMI product.

Pricing Option Description No Charge Buyers are allowed to run an unlimited number of instances of your software, except as limited by Amazon EC2. Bring Your Own License (BYOL) BYOL Buyers acknowledge that they already have the license required to use this software. Buyers do not incur software charges.* Fee-based Choose from among fee-based options Options:
  1. Buyers pay a monthly usage fee.
  2. Buyers pay an hourly usage fee.
  3. Buyers pay an hourly rate plus monthly usage fee.
Note: The charges can vary by instance type.**
No charge

*If any customer already owns a license to deploy your software, they can use the license they own to deploy your software on AWS servers, as long as they certify that they have the required license to do so (BYOL). AWS Marketplace does not provide additional validation beyond what you have already built into your software.

**AWS Marketplace supports instance types available in Amazon EC2. For the most current list of EC2 instance types, see Instance Families and Types in the Amazon EC2 documentation.

Important: US dollars (USD) are currently the only supported currency for pricing.

AWS Marketplace pricing and policies for software listings

Software delivered as Amazon Machine Images and run on the Buyer's EC2 instances

  1. Commercial software for which the cost is added to a customer’s monthly AWS bill
    For software delivered to customers as Amazon Machine Images (AMIs) and sold directly via AWS Marketplace, AWS Marketplace collects software charges from the software buyer on behalf of the software seller. 80% of the funds that are collected are disbursed to the software seller and AWS Marketplace charges a service fee of 20%.

  2. Commercial software with a license purchased outside the AWS Marketplace (Bring Your Own License) and Trial Software
    AWS Marketplace welcomes these products (Bring Your Own License software and Trials) and there is no charge for listing them on AWS Marketplace. However, in order to deliver on our customer promise of choice, we require that all BYOL products to also be listed on AWS Marketplace, so that customers who don’t have existing licenses have the option to purchase the products.

    We realize that the online purchase of software is a departure from how some companies do business, so for the first 120 days after launch we will relax the requirement that this software be accompanied by a version available for purchase on the AWS Marketplace. During this time, the AWS Marketplace account management teams will work with software sellers to address challenges and to determine if and how the software can be made available for purchase on AWS Marketplace.

  3. Free or Open Source Software
    For Free or Open Source Software that is made available to software buyers without charge there is no listing fee.

Getting Paid

Sellers of AMI product receive the benefit of having AWS Marketplace manage all user billing and payments activities. AWS Marketplace bills users monthly on behalf of AWS Marketplace sellers and disburses payments monthly (less AWS Marketplace referral fees) directly into the seller’s bank account.

Important: AWS Marketplace disburses proceeds only after they are collected from the buyer.

Listing an AMI

When an AMI is submitted for inclusion in AWS Marketplace, you may specify the regions in which you’d like to make it available and the instance sizes on which you’d like it to be able to run in users’ accounts. You can specify the browse categories for your product and create up to five search keywords. We will also ask you to submit additional information regarding your product including:

  • product description
  • product highlights
  • pricing information
  • support information
  • product resources
  • usage instructions
  • refund policy
  • end-user license agreement

The AMI will be submitted to virus and security scans before being added to AWS Marketplace. Additionally, the product information provided will be reviewed to ensure that usage instructions are accurate and that product details comply with AWS Marketplace guidelines.You can use Self-Service Listings, available in the AWS Marketplace Management Portal, to easily create and manage supported product listing types.

Updating an AMI

Updating Product Details

Once your product is listed on AWS Marketplace, you can update the listing by submitting change requests regarding the product name, product description, price, etc.

Publishing a new Version of your AMI

If you wish to publish a new version or an upgrade of your software, you should submit the new AMI to the AWS Marketplace Team. When the new version has been published, AWS Marketplace will notify your existing users that the new AMI is available and provide them with your release notes and upgrade instructions.

Changing the Price of an AMI

Price changes go into effect immediately for new users.  For existing users, if the price change is a price decrease, it goes into effect immediately. If it is a price increase, AWS Marketplace will notify users of the impending change which will take effect 90 days from the date the change was submitted. Sellers cannot raise prices more than once in a 90-day period.

To make changes to product information or pricing, visit the Self-Service Listings area of the AWS Marketplace Management Portal.