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AWS Marketplace Welcome Email Best Practices

The AWS Marketplace Welcome Email is a customized message from the software vendor that is automatically sent to customers within minutes of subscribing to the product(s).  This is an excellent way to improve the success rate of new deployments, decrease churn and establish a relationship with new customers.

The Welcome Email supports both text and HTML providing active links to websites, documentation and other resources that could help new customers.  If a customer’s email client does not support HTML they will receive a text based version.  HTML emails are sent in Arial 15 point font.

The Welcome Email will have a standardized header and closing including the company and product name.

Below is a Welcome Email template with suggested topics showing the standardized sections in grey. AWS Marketplace will review all email content prior to sending out.

When the Welcome email content is ready, submit to the AWS Marketplace operations team for processing.


AWS Marketplace Welcome Email template

Thank you for using <Product Name> on AWS Marketplace

  1. Introduction sentence such as “To ensure the best experience with our product, we are providing information on how to configure the software and contact us for support.”

  2. Information and links on how to deploy and configure the software
    “Launching the software is easy and more information including configuration and deployment steps is available at:

  3. Information and links on documentation, additional resources such as community forums, blogs, wiki, FAQ.
    “Product name has additional resources including documentation, community forums and FAQ which can be found at

  4. Details on available support with links and how to contact you directly
    “Your product comes with free email support, contact us at  There is optional paid phone support, additional support options are available here:” or
    “<Company Name> provides 24/7 phone support to <Product Name> users on AWS, you can contact support at:   Please have your AWS Account ID available.

  5. Closing statement if desired
If you have any questions about any of your AWS services or account please contact AWS customer service.
Thank you again for your subscription, we appreciate your business
The <Product Name> Team and Amazon Web Services