AWS Marketplace Channel Features
Independent Software Vendors (ISVs) and Channel Partners can take advantage of AWS Marketplace Channel features and enablement to build a scalable Marketplace business with AWS. Learn more about these features and trainings to help you accelerate and scale your business with AWS Marketplace.
Channel Partner Private Offers (CPPO)
The AWS Marketplace Channel Practice is built off of Channel Partner Private Offers (CPPO). CPPO enables Independent Software Vendors (ISVs) to authorize Consulting Partners to receive wholesale pricing on their software or professional services.
The Partner Opportunity for AWS Marketplace SIs, GSIs, and Resellers
Forrester Consulting found that channel partners who build and scale an AWS Marketplace practice can realize 234% ROI, 50% faster deal closure, 4-5X richer deal sizes, and more benefits compared to traditional channels based on 14 partner interviews and data aggregation.
Marketplace Skilled Channel Partner Designation
The Marketplace Skilled Channel Partner designation is designed to help customers and partners find and engage the top Channel Partners & ISVs who have a strong AWS Marketplace Channel practice.
Marketplace Professional Services
Both ISVs and Channel Partners that are registered for AWS Marketplace can list publicly discoverable Professional Services alongside related offerings in AWS Marketplace, providing customers with a complete solution.
Private Marketplace APIs
Private Marketplace APIs allow you to bring the complete Private Marketplace experience into your existing environment to create a tailored end-to-end procurement solution for your managed customers, enabling you to continue as your customer's trusted advisor.
Multiple Private Marketplace Catalog
Scale your custom AWS Marketplace experiences and create a specialized experience for each of your managed customers' accounts with multiple Private Marketplace catalogs, while continuing to use API's to incorporate into your existing processes and systems.
Customer Financing
AWS Customer Financing options make it easier for you to offer customers flexible payment options, allowing customers to increase deal size while optimizing cash flow.
AWS Marketplace Training Academy
The AWS Marketplace Training Academy accelerates onboarding, training, and adoption of AWS Marketplace features and best practices to help you scale your business more quickly. Using your APN login, sellers can now access on-demand channel program training.
AWS Marketplace Channel for ISVs
AWS Marketplace Channel for Channel Partners
Channel Resources
AWS Documentation
- Jeremy Bendat, director of business development & partnerships at Onica.
Why leverage AWS Marketplace?
Speed of business
AWS Marketplace purchases appear as a line item on the customer’s AWS bill, so there is no need to create an additional PO. This can shorten the transaction time from months to days.
Customers have an approved software vendor list with pre-negotiated billing contracts. Consulting Partners can introduce new software options to their customers.
Seller Private Offers gives our Consulting Partners the ability to replace the standard software EULA with an existing MSA, a custom EULA, or our Enterprise Contract terms.
The increased speed of business, software choice & legal simplification of AWS Marketplace offers resellers the ability to spend more time engaging in higher value professional services.
Certain purchases on AWS Marketplace can contribute towards AWS customer spend commitments, and can be recognized toward APN revenue goals.
Create free trial offers for your AWS Marketplace SaaS products
Have questions? Contact us.
Interested in learning more? We're here to help you get started with AWS Marketplace.
The AWS Marketplace Training Academy accelerates onboarding, training, and adoption of AWS Marketplace features and best practices to help you scale your business more quickly. Using your APN login, sellers can now access on-demand channel program training.