MarketShare Planner

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MarketShare Planner is a web-based, cross-media analytics solution that is changing the way marketers and agencies plan media. It uses advanced econometrics to connect marketing investments with revenue and profit. It generates recommendations for an ideal marketing budget, mix and spend by media vehicle. It enables agencies to add significant value to their offering, win more business, grow existing relationships and improve operation efficiencies.


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Delivery Method
Software as a Service (Learn more)

Support

Highlights
  • Wizard-based marketing planning tool that forecasts impact of changes in budgets and spend mix.
  • Provides optimized high level cross-media plans to be augmented with agency detailed channel media plans.
  • Enables creation of countless what-if scenarios to test assumptions, constraints, and competitive actions.

Product Description

MarketShare Planner is a web-based, cross-media analytics solution that is changing the way marketers and agencies plan media. It uses advanced econometrics to connect marketing investments with revenue and profit. It generates recommendations for an ideal marketing budget, mix and spend by media vehicle. It enables agencies to add significant value to their offering, win more business, grow existing relationships and improve operation efficiencies.

Product Details

Available on AWS Marketplace Since: 09/28/2012

Support Details

24 hour response times.

Refund Policy

Please refer to seller website

Pricing Details

From $10,000 per month
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