- Wizard-based marketing planning tool that forecasts impact of changes in budgets and spend mix.
- Provides optimized high level cross-media plans to be augmented with agency detailed channel media plans.
- Enables creation of countless what-if scenarios to test assumptions, constraints, and competitive actions.
MarketShare Planner is a web-based, cross-media analytics solution that is changing the way marketers and agencies plan media. It uses advanced econometrics to connect marketing investments with revenue and profit. It generates recommendations for an ideal marketing budget, mix and spend by media vehicle. It enables agencies to add significant value to their offering, win more business, grow existing relationships and improve operation efficiencies.