OroCRM is an easy-to-use, open-source CRM with built in marketing automation tools. It's the CRM built for both sales and marketing! OroCRM has rapidly established itself as a disruptive force in the CRM market. The platform's open-source nature gives multi-channel businesses the flexibility to tailor the product to their specific business requirements. This helps companies get a true 360-degree view of the customer. OroCRM offers robust customer management tools, detailed analytics and a broad spectrum of third party software integrations for all types of businesses, from retail conglomerates to marketing and customer service organizations. OroCRM has been built on the OroPlatform BAP (business application platform) using Symfony PHP framework as a development toolkit.