Adverity

What do you like best about the product?

La cantidad de fuentes disponibles, el control que cuenta sobre cada pipeline. Además de tener un muy equipo de soporte. Ideal si no quieres preocuparte en el mantenimiento de código en la fase de extracción.

What do you dislike about the product?

El panel de control de consumo, ya que no se pueden descargar los datos para llevártelos a otras herramientas para analizar performance. Deberían tener un panel interno con opción de alertas de errores y outliers.

What problems is the product solving and how is that benefiting you?

En la fase de extracción son muy bueno y no tengo que desplegar otras soluciones ni encargarme de mantener las conexiones con APIs y los cambios que aplican.
Nos acompañan en el crecimiento del equipo de DATA.

What do you like best about the product?

Adverity's support team is quite helpful and pretty quick in answering our inquiries.

There's a lot of customization possible (if you are more of a techie) and in terms of the connectors many are readily available and if not there's the possibility to find work arounds.

What do you dislike about the product?

In the beginning it might be overwhelming in terms of interface with the explore, connect and present but over time one gets used to it.

The primary data key is essential in setting up datastream - this means higher maintenance and some overwork to get all the reports and visualizations necessary. the positive point is there are some automation such as duplicate streams that reduces the pain point.

What problems is the product solving and how is that benefiting you?

Bring together multiple sources information, applying transformations and most importantly building easy and interactive visualization for non-technical stakeholders.

What do you like best about the product?

Adverity is a great platform to get all kinds of data that you need. It provides a wide range of connectors. Not only getting the data, but also exporting to any destination you want. S3, MFTP, or even their data storage that can be connected directly to Looker Studio as an example. The user interface is good, and you can use it easily and find all of what you need. You can find an option for a custom report for many of the most used connectors like GA4 & GSC. They also add new features from time to time, which means that they improve the platform according to user preferences.

What do you dislike about the product?

- Some data stream take very long to fetch.
- Sometimes it takes time for the technical support to add new fields to an existing data stream.

What problems is the product solving and how is that benefiting you?

- Finding one place to extrating data from many data sources and being able to schedule and export easily and securily.

What do you like best about the product?

- There are so many API connectors, making it easy to extract the data that we need.
- The ability to transform data effectively with custom scripts.
- Customer support is always really quick to respond and has always been very helpful.
- The whole platform makes ETL and visualization truly simple, and we always feel supported when we need help from Adverity engineers.

What do you dislike about the product?

- While the visualization tool (Explore/Present) offers a lot of basic features, it would be nice to have a BI-style tool for internal use as well.
- I would like to be able to analyze data easier prior to pushing to the visualization tool - something like an in-browser SQL tool would be nice for quick analysis and QA.

What problems is the product solving and how is that benefiting you?

The biggest help Adverity gives us is on the extraction side of things. We can easily use the tool to extract data quickly without building our own extraction scripts, and also transform data quickly using custom scripting within Adverity.

What do you like best about the product?

Consolidation of different APIs was really easy, it was like discovering Datastudio for the first time but it's a bit better. There was also great customer support during the early days of set up, but there was a lot of fine tuning required afterwards due to the nature of growing business and needing to use more features than the initial set up, but support was available and responsive within 1 day, even though customer support works out of Europe.

I use it on a daily basis and support has been able to either solve or offer alternative solutions for 90% of my options.

What do you dislike about the product?

The UI and grid set up is really really limiting, it forces things to snap to a grid and doesn't fit well within a screen width perfectly. It's not an issue most of the time but it looks "wrong" in a lot of places, and if our clients or stakeholders have issues with it we can't really do anything about it.

There are also some charting options that we were hoping for that are available in other tools like Looker or Tableau but these are more logic issues, including comparing "last week" to "week prior" isn't really an option, but we want to be able to see data points like those because we have data attribution delays.

Other limtiations are basically things to do with data, if the API pulls are not set up properly in the first place, I basically have delete all the stored data and redownload them en masse. It's had to happen twice because I needed to sanitize the datastreams in order to put in simple calculation expressions. This is something that can be mitigated in the early stages of implementation, but the people who help us integrate platforms are not platform experts themselves (e.g. Google Ads, TikTok, Facebook Ads...etc) so we needed to work really closely with the set up team. They were amazingly helpful but we still had a lot of issues after the set up process was over.

What problems is the product solving and how is that benefiting you?

Pulling and migrating performance metrics from different platforms and attributing sales to different campaigns.

Typically we'd have to manually pull data from different platforms and manually configure the different formats and naming conventions (e.g. conversions vs goals vs results). Adverity allows for that step to be really easy and automated. Other tools like LookerStudio does that but at a limited capacity and we have to manually configure anyhting tha'ts not within the Google workspace, and Social Ad Platforms tend to name things completely differently every time, so streamlining that step was really big bonsu for us.

We also like the idea of being able to verify data as soon as possible, and pulling data up to 1 day ago (to allow for fluctuations) have proven to be very efficient. We also have data downloads stored up to 2 weeks, so if we see mistakes we can just delete the latest data fetch and adjust after that.

New features are still great, but just not being utilized by us with our current clients at the moment.