Create custom outreach/advertisements/talent acquisition services by writing algorithms that connect RallyPoint members to the messaging, programs, resources, and career opportunities available within government agencies. This service requires multiple RallyPoint personnel, processes, and technologies (including machine learning, potentially involving natural language processing techniques) that will be tailored to the needs of the government customer. RallyPoint members who can be engaged via these bespoke communications offerings include service members, veterans, family members, caregivers and survivors. This service leverages the learnings and insights from RallyPoint's nearly 2M members and 8M public member posts. This professional service listing integrates with customers’ processes and technologies by utilizing a NIST 800-171 compliant data science “laboratory” which leverages a variety of native AWS services including Redshift, S3, and Sagemaker with the option to include all other native AWS or AWS Marketplace Services.