Overview

Our Location Intelligence Data connects people's movements to over 14M physical locations globally. These are aggregated and anonymised data that are only used to offer context for the volume and patterns of visits to certain locations. This data feed is compiled from different data sources around the world.

Location Intelligence Data Reach: Location Intelligence data brings the POI/Place/OOH level insights calculated on the basis of Factori’s Mobility & People Graph data aggregated from multiple data sources globally. In order to achieve the desired foot-traffic attribution, specific attributes are combined to bring forward the desired reach data. For instance, in order to calculate the foot-traffic for a specific location, a combination of location ID, day of the week and part of the day can be combined to give specific location intelligence data. There can be a maximum of 40 data records possible for one POI based on the combination of these attributes.

Data Export Methodology Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily/weekly/monthly).

Use Cases: Credit Scoring: Financial services can use alternative data to score an underbanked or unbanked customer by validating locations and persona. Retail Analytics: Analyze footfall trends in various locations and gain understanding of customer personas. Market Intelligence: Study various market areas, proximity of points or interests and the competitive landscape Urban Planning: Build cases for urban development, public infrastructure needs and transit planning based on fresh population data.

Data Attributes Included: Location ID n_visitors day_of_week distance_from_home do_date month part_of_day travelled_countries Visitor_country_origin Visitor_home_origin Visitor_work_origin year

Schema 

Requirement for Verification:

To verify your identity before sending out any data, we will need you to provide your company email address and company phone number. Please provide this in the use case section of the verification step once you hit the subscribe button.

You can find out more about how we protect and process your data by visiting our privacy policy (https://www.factori.ai/privacy-policy ) We will not share your details with third parties.

If you require further information or support,you can talk with our experts using the link (https://www.factori.ai/get-in-touch )

Factori is a compliant, flexible, and adaptable data provider. We help you make smarter decisions, fill all the gaps in your data, uncover patterns, gain a competitive advantage, and build better solutions by bringing accurate, holistic, privacy-compliant global consumer data. We specialize in building the world’s largest consumer graph that ingests, de-dupes, and transforms premium data of over 2.3 billion anonymous customer profiles with 800+ attributes, which powers insights for smarter decision-making and building adequate solutions. We take privacy and personal information very seriously and are committed to adhering to all applicable data privacy and security laws and regulations, including the GDPR, CCPA, and ISO 27001.