ZS ATLAS.AI extracts the right inputs form thousands of topics in a category tailored to your desired business outcomes. Insights come from various unstructured data sources like product reviews, customer data, social media, customer support feedback, investor reports, market research. It uses Machine Learning and Generative AI to remove the clutter from the insights, classifying them automatically and put them into the context that matters for the business users with specific strategic insights. ZS ATLAS ties its insights directly to your KPIs and desired business outcomes. Rather than actionless word clouds, it offers you with actionable decision-making frameworks. Businesses can understand topic-level satisfaction, impact, brand vulnerability, and brand equity.

ZS ATLAS.AI acts as a “consultant in a box,” helping you solve problems faster than ever before. It’s unlike anything else on the market because:

• We’ve engineered it to speak the language of consumers.

• It reveals more unknowns about your product or brand through its automated, bottom-up analytical approach that avoids the bias that can come from human-led, top-down approaches.

• It actually helps you make decisions using the decision-making layer on top of its metrics and visualizations.

• It’s data-source agnostic and can ingest external or internal information that we tailor to suit your needs.

• You can use it yourself or have our consultants run it for you.