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LiveRamp Identity Resolution

Provided By: LiveRamp

LiveRamp Identity Resolution

Provided By: LiveRamp

Improve your media analytics and data collaboration by resolving fragmented consumer touchpoints to a single person or household-based pseudonymous identifier, RampID.

Product offers

The following offers are available for this product. Choose an offer to view the pricing and access duration options for the offer. Select an offer and continue to subscribe. Your subscription begins on the date that your request is approved by the provider. Additional taxes or fees might apply.

Public offer

Payment schedule: Upfront payment | Offer auto-renewal: Supported
$480,000 for 12 months

Overview

LiveRamp’s Identity Resolution capabilities enable the connection of consumer identifiers to a pseudonymous persistent identifier called the RampID. Consumer identifiers continue to proliferate and the ability to resolve touch points to a pseudonymous person or household based identifier drives enhanced analytics, accurate data enrichment and the ability to create audience segments and measure at a person level.

This service currently resolves offline and online identifiers — including Personally Identifiable Information (PII such as name, postal, email, phone) and Device based touchpoints (web, mobile, CTV) — using LiveRamp’s industry-leading consumer knowledge graph.

Identity Resolution drives the following benefits:

  • Person (or household) based analytics: consolidation of consumer identifiers to a pseudonymous person (or household) based view enables a full understanding of customer preferences and exposures.
  • More accurate clean room collaboration: RampID shields a customer’s personally identifiable information, while offering greater data connectivity between partners than relying on hashed emails.
  • More frequent refreshes: unlock the opportunity to refresh your person-based view at the same rate connections are made by LiveRamp, without the operational overhead around managing file deliveries.

Details:

  • Restrictions: We abide by strict data ethics standards and Identity Resolution use cases must go through a data ethics review and/or a RampID attestation prior to implementation.
  • Geography: This is available for the U.S. only.

Schema:

  • Accepted input identifiers include: name | postal | email | phone | cookie | MAID | IFA | RampID | hashed email | custom IDs
  • Output: RampID or Household RampID

Documentation can be found here (https://docs.liveramp.com/identity/en/liveramp-identity-in-aws.html )

Note: Any subscription to this product includes agreement to the LiveRamp Terms of Service (https://liveramp.com/liveramp-terms-of-service/ ) along with the product schedule. The subscription terms include resolution of one online identifier type (web, mobile, TV). For usage based subscription tiers offering flexibility across identifier types (email, web, mobile, TV) or any other questions related to our products, please contact us at awspartnership@liveramp.com

LiveRamp (https://liveramp.com/ ) is the leading connectivity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp RampID connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love. LiveRamp's suite of identity products is key to building a unified customer view inside your cloud environment and enabling sophisticated analytics and activation use cases.

Provided By
Fulfillment Method
AWS Data Exchange

Data sets (1)

You will receive access to the following data sets

Revision access rules
All historical revisions | All future revisions
Contains sensitive information
Name
Type
Data dictionary
AWS Region
LiveRamp-Identity-Resolution-API-V1
Not included
US East (Ohio)

Usage information

By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement . Your use of AWS services remains subject to the AWS Customer Agreement  or other agreement with AWS governing your use of such services.

Support information

Support contact email address
Support contact URL
Refund policy
Refunds are not offered for this product.
General AWS Data Exchange support