Unified ID 2.0 (UID2) is a deterministic identifier based on PII (for example, email or phone number) with user transparency and privacy controls. The UID2 identifier enables logged-in experiences from publisher websites, mobile apps, and CTV apps to monetize through programmatic workflows. Benefitting from several layers of security and privacy measures, UID2s safely distribute across the open internet. UID2 is a non-proprietary standard and accessible to constituents across the advertising ecosystem--including Advertisers, Publishers, DSPs, SSPs, SSOs, CDPs, CMPs, Identity Providers, Data Providers, and Measurement Providers.
This product creates a deployment of the UID2 Operator that generates and manages UID2s and UID2 tokens for for UID2 participants. The product operates entirely within an AWS Nitro Enclave and manages UID2 token updates, including handling opt outs and encryption rotation.