Cognitive QnA is an intelligent service , which given a set of FAQ's as an input , is able to intelligently answer a wide range of related questions. It does not require any annotation or tagging of input data and needs minimal variants of the input questions, additionally it is able to create varaints using its powerful paraphrasing capability. Cognitive QnA works best for financal services industry , but can works across all other domains as well with relevant data augmentation.