Hootsuite

We have been using HootSuite for one year now.

One main thing that we do with HootSuite is scheduling different campaigns on different social media platforms. Scheduling campaigns has been a hassle for us so far, but HootSuite has enabled us to accomplish this. Additionally, HootSuite helps us with content creation through their AI capabilities. We create content and schedule these campaigns on different social media platforms like Instagram, Facebook, and Meta.

Our primary target audience is in the US, and we are from India, so there is a huge time difference. With the scheduling capabilities, we can schedule the campaign during our daytime so that it will reach them during their daytime. We do not have any breaks or gaps in terms of communication with our target audience. HootSuite has many built-in templates for creating different content and different campaigns. This is very helpful for us, so we do not have to think extensively, as HootSuite does the thinking for us.

One of the best features apart from the scheduling part is the shared calendar space that HootSuite provides. We have different teams collaborating on the content that needs to go out. With the shared calendar space, there is a scope for approval workflows so that hierarchical approvals can be done in terms of content before it goes out. This is very valuable to us. Another important feature is the OwlyWriter AI, which is great in terms of helping us write content and create different campaigns.

In terms of analytics, HootSuite gives us great data on all customer interactions. Whenever a customer interacts on any platform like Twitter, Facebook, or LinkedIn, everything is centralized in HootSuite so that we can respond to all these interactions through HootSuite. This saves a lot of time for us. We also get insights on customer behavior and user patterns, which is very helpful for us.

The number of built-in templates could be improved. There are not many different styles available in terms of templates, but apart from that, I do not have any other significant complaints.

I have been working in my current field for about seven years.

HootSuite is definitely a stable solution, and it is also definitely scalable. We are currently five users. We initially started with one user, so I believe it is definitely scalable.

HootSuite has one of the best customer supports that I have seen. They are very prompt in terms of their response and they are very knowledgeable as well. I would definitely rate them very highly, at 10 on 10.

We did not use any previous solutions. We were doing everything manually only. That is why we needed a solution, and HootSuite helped us get to where we wanted to go.

The licensing and pricing are very affordable in my opinion. HootSuite is value-for-money software. In terms of onboarding, it is very easy. It took us one to two days maximum to get everything onboarded and the users set up.

We have definitely seen a return on investment. We have seen a return on investment in terms of time-saving capabilities. With five to six different social media channels being handled from a centralized repository or centralized place, we have saved a lot of time. We are able to respond to our customer interactions via a single click using HootSuite, which has saved a lot of time for us. We have saved approximately 30% of our overall time.

We did not evaluate anything else. We went ahead with HootSuite because we liked the demo and the presentation that HootSuite provided.

Businesses that want to engage on different social media platforms definitely need a solution like HootSuite in order to make their entire social media presence much more organized, which will save a lot of time for them and also help them focus more on business revenue. I would rate this product 10 out of 10.

Private Cloud

Amazon Web Services (AWS)

What do you like best about the product?

I really love the calendar view in Hootsuite; it's a great way to see everything scheduled and identify any gaps. The suggested posting times feature really simplifies things for me. I love the ease of use when picking social media profiles, dropping in images, and quickly getting things scheduled with the AI-generated captions. The initial setup was super easy, just connecting accounts, and then I could keep going. It makes it super easy to get my job done quickly, see analytics, and also listen to social trends.

What do you dislike about the product?

I think the hashtag area could be improved. Suggesting different ones and showing analytics for those would be helpful to us.

What problems is the product solving and how is that benefiting you?

Hootsuite puts all our social media in one place, making it easy to track and share analytics quickly. It helps our small, nonprofit team keep up with media when we're short on time.

What do you like best about the product?

I like Hootsuite's very user-friendly UI, which makes it easy to pick up. It has a lot of in-depth features you can learn about, which makes the subscription feel more worth it. The ease of understanding is crucial for my workflow, allowing me to use tools quickly and effectively. Additionally, the initial setup was really easy, just required verifying accounts and stuff.

What do you dislike about the product?

Actually posting is sometimes such a pain. Failed uploads almost always due to something small and stupid. I understand that Meta blocks is the one making it hard for Hootsuite to do so, but it's just so fucking annoying.

What problems is the product solving and how is that benefiting you?

Hootsuite lets me post everywhere at once, schedule posts ahead of time, and manage multiple accounts without signing into each one.

What do you like best about the product?

I love that you can do all your social media in one place, especially now that they've added BlueSky! I'm able to post the same post to multiple places, as well as read and reply to comments. It's great.

What do you dislike about the product?

Sometimes the software can feel a bit clunky, like rearranging pictures in a post (which often has me accidentally clicking the settings of a photo instead of rearranging). It's minor stuff, but would make good quality of life differences.

What problems is the product solving and how is that benefiting you?

It solves the issue of posting to multiple platforms, and saves me an incredible amount of time. Prior to Hootsuite, I used Meta Business -- however Meta only allows 1 Instagram and 1 Facebook, and we have multiple of each. This tool allows me to do everything from one place.

We have been using HootSuite for about two years now.

One major use case that we have with HootSuite is managing all our different social media accounts through HootSuite, and also managing all our customer conversations in a centralized place using HootSuite.

We generally post content on about four to five different social media channels like Facebook, Instagram, and LinkedIn through HootSuite. All the customer engagements that we get on these different channels are managed through HootSuite. Whenever a customer tries to talk with us or whenever a customer responds to a particular post that we do, we manage it via HootSuite. This helps us save a lot of time and also helps us gain better clarity on what content is performing where.

A consolidated stream of messages across different platforms is brought into a centralized place, and we use that to respond back and to post to different channels.

One best thing with HootSuite is that it offers a Kanban-style dashboard or a shared calendar space, where different teams can collaborate and work together. It also has approval workflows for different stages of content posting, which is very useful for us.

The shared calendar space that HootSuite provides allows different team members to look at the calendar and have clear visibility on what is happening with the current post and what is happening with the current approval process. There is no time-wasting. Hierarchical-based approval is much easier with HootSuite. When a junior-level designer proposes the content, the senior-level manager approves it easily and posts it as content on different channels. The entire process is streamlined and very smooth and efficient for us.

HootSuite has different inbuilt templates for different channels to post on different channels, which is very useful for us. Instead of us creating our own templates, HootSuite provides many inbuilt templates, which is very refreshing and new.

With the centralized place for us to manage all our customer conversations and all of our social media engagement, HootSuite has helped us save a lot of time. I would say about fifty percent of our time is easily being saved using HootSuite.

Earlier, we used to do everything manually, going inside each channel and tracking our engagement or replying back to customer conversations. With HootSuite, five to six different channels are integrated already, where we are able to respond back to comments within a single click to all the different five or six channels. That has helped us save a lot of time. A lot of manual work has reduced with the click of a single button using HootSuite.

HootSuite has an inbuilt AI feature called the OwlyWriter feature, which is very good actually, but that can be improved. Sometimes the suggestions or the content suggestions that the OwlyWriter AI gives are not up to the mark that we want. We can see some improvements there, but apart from that, everything else is very good with HootSuite.

There can always be some improvement in terms of accuracy and the output that it provides. It is very good right now, but definite improvement is needed because the output is not very consistent always. There can be improvement in terms of consistency that it provides.

I have been working in my current field for about five years now.

One of the main reasons is that HootSuite provides a centralized platform for us with a lot of inbuilt different templates and also good AI capabilities that it has. It is a good value product for us, I would say. It has saved us a lot of time and made our entire process efficient. They provide built-in integrations with Canva and Adobe Express, which is really good for us.

In terms of security, I have not faced any issues. I think it is a very secure software. HootSuite's AI helps us generate content and generate ideas for posts. It does not give away any data. It is very highly secure, in my opinion.

I would definitely urge them to start using HootSuite because HootSuite provides a lot of different analytical output as well, which gives more intuitive edge and advantage to users. We can do industry and competitor benchmarking. We can do custom reports as well, which will give us a clear idea on how our posts are performing or not. A lot of different parameters are provided in the reports, such as the CVR, the conversion percentage, the CTR percentage, etc., which are not provided in other platforms, in my opinion. That is very much useful for a lot of businesses to grow their business.

Everything is great with HootSuite. I would rate this review a nine out of ten.

Private Cloud

Amazon Web Services (AWS)

What do you like best about the product?

The templates make it much easier to create content. I can put my posts together and then forget about them for a while. It also speeds things up when I’m grouping a month’s worth of activity.

What do you dislike about the product?

I have to remember to login. and there is a learning curve. I wasn't aware of the drag and drop feature until I was filling out this survey. I should probably review the videos. I like reading items as opposed to videos.

What problems is the product solving and how is that benefiting you?

I am not a creative person. I also need to create unique content for us as a nonprofit. Social media is my least favorite thing to do at work, but Hootsuite makes it easier.

What do you like best about the product?

I manage social media for multiple eCommerce brands at a small agency Social Butter Consultancy. Hootsuite keeps everything in one dashboard. I just schedule post, track performance and monitor conversation in real time across all accounts without switching between sites. Content calendar and conversation tracking/listening tools make my every day job easy.

What do you dislike about the product?

There is nothing much to dislike. But sometime I've run into occasional publishing errors and account connection issues. That is frustrating when managing time sensitive posts.

What problems is the product solving and how is that benefiting you?

Hootsuite made my work life in easy mode. It simplifies managing multiple client accounts at once. Everything is centralized, so I spend less time on manual tasks and more time on strategy and content creation. Our small agency is growing with it.

What do you like best about the product?

Interactive features and easy to navigate interface which allow users to master it in less time. It doesn't have complicated features especially for early users

What do you dislike about the product?

The primary thing I deslike about Hootsuite revolve around its steep pricing tiers that restrict key features, a cluttered user interface, and occasional difficulties with customer support

What problems is the product solving and how is that benefiting you?

Hootsuite addresses the chaos of managing multiple social media accounts by bringing everything into a single dashboard, which simplifies our daily tasks.

What do you like best about the product?

Social media management has become so much easier with Hootsuite. The social media inbox management is the best part for me, because customer inquiry responses are now centralized in one place. My team can also access a single, centralized hub for managing all our social media.

What do you dislike about the product?

The UI could be a bit simpler, because right now I find it challenging to navigate through the tool without extra effort. Also, the pricing could be revised.

What problems is the product solving and how is that benefiting you?

Hootsuite helps solve our social media management challenges. Now my team and I can manage accounts across different platforms from one centralized hub. We can easily automate responses, monitor performance, and review analytics all within the same environment, which makes our workflow much more organized.

What do you like best about the product?

What I like most about Hootsuite is how it keeps everything organized without making social media management feel overwhelming. Being able to see multiple accounts and upcoming content in one place saves me a lot of time throughout the week. The platform helps me post consistently and in a streamlined way.

What do you dislike about the product?

What I don’t like about Hootsuite is that it can feel a little overwhelming when there’s too much going on in the dashboard. Some features that seem pretty basic are only available on the more expensive plans. Every now and then I find myself clicking around longer than I should just to get where I need to go. It’s useful, but it’s not always the most intuitive platform to navigate. Sometimes it feels like it could be a lot simpler for everyday use.

What problems is the product solving and how is that benefiting you?

What I like most about Hootsuite is that it saves me a ton of time. I can plan out my social media posts for the week or month, get everything scheduled, and then move on to other things. It lets me spend more time creating content instead of worrying about posting every day. I like knowing everything is taken care of and running in the background. It just makes managing social media a lot easier and less stressful.