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    Phrase Platform

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    Named a Leader in the inaugural Forrester Wave for language technology, Phrase is the world's leading Language Intelligence Platform, helping global organizations move faster, reach more markets, and deliver content that feels local, relevant, and authentic. Combining AI, agentic orchestration, and a headless, API-first architecture in one composable system, it applies the context that makes content perform in every market, including brand voice, quality standards, glossaries, prior translations, and cultural nuance. Every team, in every region, can ship content that is on-brand, on-point, and ready for any audience. Brands like Uber, Zendesk, and Volkswagen, along with leading LSPs, global SI partners, and thousands of other organizations, choose Phrase to accelerate international growth and turn global content into a competitive advantage. Contact awsmarketplace@phrase.com to discuss pricing and plans.

    Ratings and reviews

    4.5
    1345 ratings
    3 AWS reviews
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    1342 external reviews
    External reviews are from G2  and PeerSpot .

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    Reviews (1345)
    Translation and Localization

    Easy to Start Translation Projects with Helpful, Customizable Features

    Reviewed on Oct 12, 2026
    Review provided by G2
    What do you like best about the product?
    I like that it is very easy to start translation projects and add all of the needed translation memories, term bases, etc. It's very easy to understand what to click and how to get the result you want. The pre-translation option is also very helpful. In general it has a lot of helpful features that can be easily modified. I like that it shows how far you are % wise in your translation work. I've never had any problems adding Word documents and it keeps all of the formatting so you don't have to change it later on.
    What do you dislike about the product?
    What could be improved are the hyperlinks that are added automatically in pre-translations, because now they tend to split words in half and create minor inconveniences. Also other problem is that it's not possible to confirm an empty segment, but sometimes it is needed, and upon merging segments, they are still separated by elements, so it's difficult to keep the same formatting as the source text. The AI is helpful, but there are tools that i try to use instead of the main one that don't work. In terms of speed these are the things that add more to the time it takes to finish a project.
    What problems is the product solving and how is that benefiting you?
    In terms of price, it is great that Phrase is working with a lot of companies, so I don't have to pay for it out of my own pocket; my University provides it for free, which is very helpful, it wasn't the same with other CAT tools. After implementing it in my work, my workflow is way faster, and I like that you can create a project and add many jobs to it so you don't have to create something new all the time. I have tried connecting it to other tools, and I know Phrase TMS integrations let you move translation content between Phrase and external systems such as CMSs. It was very easy to start setting up my profile.
    Teddy L.

    Excellent Translation Quality with Powerful Automation and Translation Memory

    Reviewed on Oct 09, 2026
    Review provided by G2
    What do you like best about the product?
    I love the workflow automation options; it’s an excellent service for getting translations quickly. The translation quality is excellent, and it helped translate the application into different languages. It also offers great flexibility and a robust set of tools. What I like most is its excellent translation memory capability.
    What do you dislike about the product?
    The learning curve for more advanced customizations feels steep, and the workflows can come across as fairly complex. At times, the session seems to close unexpectedly and very quickly, and performance can slow down noticeably when working with large files.
    What problems is the product solving and how is that benefiting you?
    It helps us maintain full control over everything and manage the entire process from start to finish. It’s a very useful tool for handling all of our translation projects, and it also enables me to run tests in every language. It supports practically all the languages we need, which saves me a lot of time.
    Salvatore E.

    Fast, Accurate Website Translations with Versatile Options and API Support

    Reviewed on Oct 05, 2026
    Review provided by G2
    What do you like best about the product?
    This platform provides website translation services with accurate translations delivered very quickly. It also offers a full range of translation options and is especially useful for translating documents. In addition, it includes an API and works across all development platforms.
    What do you dislike about the product?
    It could be a bit more affordable, and the interface would benefit from being more visually appealing through better use of color. At times, it can feel somewhat impractical, and it may take a while to really get the most out of it.
    What problems is the product solving and how is that benefiting you?
    The platform lets us translate content into multiple languages and includes a fairly extensive set of tools. Overall, it delivers a better experience and feels like a powerful solution for translating our products. It’s also an excellent way to bring the entire localization process together in one place.
    reviewer2906769

    Centralized workflows have streamlined multilingual UI translation and supported long-term projects

    Reviewed on Oct 05, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for Phrase Localization Platform is the localization of user interface strings related to accounting software which is usable online.

    Unfortunately, Phrase Localization Platform does not provide any preview of the string in context. I see strings of text but cannot see how they are visualized by the user, which is a major need for localization.

    What is most valuable?

    Phrase Localization Platform's best features include the preview pane, though all the best features offered are similar to other software.

    Phrase Localization Platform has positively impacted my organization as it is a centralized platform where one of my clients uses it to handle all their vendors' files with just one platform, making it a unique and useful point to use.

    What needs improvement?

    Phrase Localization Platform can be greatly improved by providing the translator and reviewer a preview in context, meaning the ability to make strings appear as they are eventually visualized by the user, as this is a major need for localization.

    The possibility to add a temporary termbase to each task may be useful so that each translator and reviewer can fill it in as they go through the translation or review, helping to maintain consistency throughout the file.

    The most important improvement related to cloud features for Phrase Localization Platform is the possibility to have the cloud running in the European Union, as the European Union has strict rules related to data, and having vendors working on it in Europe would be a great help for their clients.

    For how long have I used the solution?

    I have been using Phrase Localization Platform since about the beginning of my career when it was called Memsource, and it has been approximately 10 years now.

    What do I think about the stability of the solution?

    Phrase Localization Platform is stable, as it relies on mirroring the internet connection. One of my customers found a problem with the termbase, though I am not certain whether it was due to a Phrase Localization Platform fault or to the translation agency's error. Broadly speaking, it has been stable so far.

    What do I think about the scalability of the solution?

    The scalability of Phrase Localization Platform is effective as my direct customer, the translation agency, is very facilitated in using Phrase Localization Platform. They can manage all their projects in different languages, which is a feature that demonstrates good scalability.

    How are customer service and support?

    I have never gotten in touch with customer support for Phrase Localization Platform, as I have never needed it.

    Which solution did I use previously and why did I switch?

    I have never switched entirely from another solution as I work with platforms that are needed by my customers, including Trados, memoQ, Smartling, XRF, and any other platform my customers need.

    What was our ROI?

    My general impression is that I do not have to pay for any licenses because my direct customer, which is the translation agency, likely pays for my account, allowing me to work without bearing the cost of the editor.

    What's my experience with pricing, setup cost, and licensing?

    I have always used the editor provided by my customers, so I have not used Phrase Localization Platform to settle price, costs, and licenses.

    Which other solutions did I evaluate?

    I consider using different platforms whenever my customers require it before choosing Phrase Localization Platform.

    What other advice do I have?

    Phrase Localization Platform works smoothly and I would rate it an eight out of ten.

    I have never used the AI capabilities of Phrase Localization Platform.

    Phrase Localization Platform is deployed in my organization in that I do not handle it myself, but several customers of mine have accounts in Phrase Cloud, which I understand is public cloud with private accounts. They provide me with the credentials to access their cloud so that I can be identifiable.

    My advice to others looking into using Phrase Localization Platform is to pay particular attention to the context, which is not available at the moment for strings.

    Ashley Taylor A.

    Robust MT/AI Translation Platform with Flexible Integrations

    Reviewed on Oct 05, 2026
    Review provided by G2
    What do you like best about the product?
    Strong combination of MT / AI language models, flexible integrations with lots of different tools (we use Figma and Google Docs most frequently), and the video caption/VO add-on is clutch.
    What do you dislike about the product?
    It's a very complex system designed to accommodate lots of different translation workflows, which can be a bit overkill for simpler programs. But once you set up project templates and foundational references, it's easy to spin up new projects.
    What problems is the product solving and how is that benefiting you?
    We're just starting integrated localization processes at Tremendous, and we needed an automated way to run translations for marketing, web, and video projects in multiple languages. Phrase offered everything we needed and had the strongest platform offering of the 4 tools we piloted.
    reviewer2906412

    Teaching translation students has become more intuitive and now builds stronger CAT foundations

    Reviewed on Oct 05, 2026
    Review provided by PeerSpot

    What is our primary use case?

    I teach translation and introductory CAT courses—computer-assisted translation—and several of these courses rely on Phrase Localization Platform to help master's students get started with CAT before moving on to more complete tools.

    For the introductory courses, I start with a demonstration of the main functions of Phrase Localization Platform before showing them how the editor works, then I have them create projects themselves, do alignments, and I go further into Phrase Localization Platform's advanced features so that they know how to manage projects from beginning to end on their own—splitting files, assigning them to other people, and that kind of work.

    How has it helped my organization?

    Phrase Localization Platform has allowed us to teach computer-assisted translation in a simpler and more intuitive way, because before we used to start right away with RWS's Trados tool, which was much harder to get to grips with, and memoQ was similar. Since we switched to Phrase Localization Platform, learning is simpler and more gradual, allowing students to have good foundations, even quite solid foundations, before they can take on more complete tools.

    I have indeed noticed a better understanding of CAT principles since adopting Phrase Localization Platform, because it's a field that can be a bit complicated and obscure for students who have never heard of it and who only know translation through overwriting in Word. Phrase Localization Platform allows them to grasp the concepts more easily and to manage and understand more easily how things work in the real world in companies.

    What is most valuable?

    In my opinion, the most interesting features that Phrase Localization Platform offers are project creation and the fact that project creation is quite simple and fairly intuitive, especially for students who don't know CAT at the beginning of the year.

    Project creation is particularly intuitive and effective for my students with this tool because the interface is not very complicated and is quite easy to get to grips with. The fact that there aren't options all over the place is beneficial, because many CAT tools have very extensive options and menus that make the interface quite hard to read.

    What needs improvement?

    In my opinion, I don't really see any improvement areas for Phrase Localization Platform at the moment, except maybe the fact that when you want to create sample projects, especially for students so they can practice, you have to do it for each person individually. It would be good to have a single project that could be duplicated, in which you could assign a student to that same project but so that they aren't all writing in the same project and each has their own subproject inside a single project. This would avoid having to create lots of them.

    For how long have I used the solution?

    I've been using Phrase Localization Platform for 15 years, back when it was still called Memsource, because I was already using this software when I was a student, and I now use it as a teacher for CAT classes.

    What other advice do I have?

    Phrase Localization Platform is deployed in my organization using a private cloud connected to the university's account.

    I don't know which cloud provider we use for Phrase Localization Platform because I'm not the one managing the account.

    I don't really have any advice for using Phrase Localization Platform because it's a fairly simple tool; maybe one piece of advice would be to best assess the needs you expect from a CAT tool because there are tools that are nonetheless a bit more comprehensive. Since Phrase Localization Platform is quite simple and easy to use, it may lack some features that other tools could offer, so depending on the needs, it could end up being a bit limited.

    I would rate Phrase Localization Platform a nine on a scale of one to ten because the tool is very comprehensive, easy to use, and helps you understand the basics of CAT well. The tool could be improved to allow project managers and administrators in particular not to have to create a multiplicity of projects for student training.

    Vinita Sharma Dubey

    Using built-in search has boosted my workload capacity but still needs better offline editing

    Reviewed on Oct 02, 2026
    Review from a verified AWS customer

    What is our primary use case?

    My main use case for Phrase Localization Platform is that clients give me work in Phrase, and the projects are already uploaded in place, so I just translate there.

    I use Phrase Localization Platform in my projects by translating segment by segment, and whenever I am confused, I go to the section below where I can see how the original document looks. Sometimes, I feel that if it were structured in Trados, we could mix the qualities of Trados with Phrase. For example, in a Trados setup, if we have the option to see the original document, that would be great. There should actually be two options: one to see the original document always and another to see how it looks after I have translated it so far. As of now, in Phrase Localization Platform, we can only see the translated and untranslated parts in the original document, so there should be options to view both the original and translated documents. There could be two buttons—click one to see the original document and the other to see the translated document. I have always found Trados faster than Memsource whenever I worked.

    What is most valuable?

    In Phrase Localization Platform, the best features it offers include the ability to search for particular words.

    Regarding the search feature, there is a search bar at the top of the document, so if I put a word there, I can see all the occurrences of that word highlighted, allowing me to change them one by one.

    Phrase Localization Platform has positively impacted my work because it has helped me get more work; people always ask if I work on Phrase or Trados. I believe that Trados and Memsource, along with Phrase, have been equally useful, but since I knew Phrase, it has been really helpful for getting more projects and completing more work.

    Phrase has helped me get more projects than before because clients wanted me to work on Phrase and always asked if I know Phrase, to which I always said that I do. This has been helpful, and it is useful in that if I want to change something in the whole document, I can search for it and change it.

    What needs improvement?

    To improve Phrase Localization Platform, I would suggest looking at Trados and how it works; including Trados features in Phrase would make it a masterpiece, the master CAT tool.

    I would add that it has been some time since I worked on Trados, and nowadays it seems to be declining, possibly because it is costly. If Phrase had offline working capabilities as Trados does, I believe that would make it faster. There should be an option to work offline and connect whenever needed if possible. Editing has also been easier in Trados, which I found very quick compared to Memsource and Phrase Localization Platform.

    Regarding Phrase Localization Platform's AI capabilities, while AI does the work, it sometimes makes it difficult to correct mistakes, especially when AI outputs errors that are hard to detect. Human mistakes are easier to find; however, AI mistakes can be challenging. AI is used with very much clarity and can even be amusing at times. I do not save much time using only AI translation, but I save time when my own work is in front of me, similar to how it worked offline with Trados.

    For how long have I used the solution?

    I have been using Phrase Localization Platform for seven years.

    What do I think about the stability of the solution?

    Phrase Localization Platform is sometimes not stable for me during work since I work on the online platform; it can be fast at times but not always. I want to mention that when I am working on the first segment and something similar appears in the tenth segment, and I opt to change something there, the change applies to the tenth segment but not the first one, which creates confusion.

    What do I think about the scalability of the solution?

    I do not know about its scalability for multiple users, but I have worked on big projects within Phrase Localization Platform.

    How are customer service and support?

    I have not had to contact customer support for Phrase Localization Platform; my clients always handled that. If I experienced any issues, I just informed my clients, but I am unaware if they contacted support further.

    Which solution did I use previously and why did I switch?

    I used STL Trados before, but I did not switch to Phrase Localization Platform completely because different clients have different CAT tool requirements. Whenever a client wants me to work on Phrase Localization Platform, I do so; whenever they want Trados or some other tool such as Wordbee or Smartcat, I just use those CAT tools.

    What was our ROI?

    I have seen a return on investment by using Phrase Localization Platform, especially as it saves time. The unique feature I find in Phrase Localization Platform is that I can see the actual document right there; I do not have to open it repeatedly since I can view the actual document in the pane below, and this is the best thing I see in Phrase Localization Platform.

    What's my experience with pricing, setup cost, and licensing?

    I did not purchase Phrase Localization Platform; my clients purchased it for me and always share the ID and password whenever I need to work.

    I do not have experience with pricing or setup costs because I did not purchase it; my client bought it for me and possibly shared the license with other users, so I have no idea how much it costs.

    Which other solutions did I evaluate?

    Before choosing Phrase Localization Platform, I always dealt with Trados, which I think has been renamed. Trados remains my favorite tool.

    What other advice do I have?

    I rate Phrase Localization Platform a six out of ten. I chose this rating because it is not 50%; it is more than that, actually 60%. I found Trados to be much better than this.

    I do not know what public cloud or what cloud means; my clients give me the ID and password, and I log in to work on Phrase Localization Platform. I do not work on it offline.

    To others considering using Phrase Localization Platform, I would advise them to always watch the original document while working on the segments, as sometimes the segments may look different on their own, but it is when you see them together in the full document that the actual meaning becomes clear.

    reviewer2906058

    Cloud translation workflows have become faster and now support reliable volunteer projects

    Reviewed on Oct 01, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for Phrase Localization Platform is that I occasionally translate for Clear Global, an NGO that does not pay, as a volunteer, so I use it for translation purposes, AI, and for post-editing purposes, and translation memory.

    A specific example of how I use Phrase Localization Platform for these projects is that I have used it from both perspectives as a project manager in translation and a translator. I used to use it as a project manager on a daily basis to set up a project, to set up translation memory, glossaries for our clients, and to set up any project for translation purposes. For translation, I constantly use the translation memory that is assigned to a specific project. If there is an AI project, I usually post-edit it, and I deliver projects as a translator or a proofreader.

    Phrase Localization Platform is a very straightforward platform, and it is very good because it is on cloud, and there is a free membership, so you do not necessarily have to pay for the basic functions, and I am really comfortable using it.

    How has it helped my organization?

    Phrase Localization Platform has positively impacted my organization because it is a complete tool. I would say it is very easy to set up, very easy to install, and very straightforward to understand, so I did not have to learn specifically how to use it. I have a certification, so it was good for having a company membership and having the chance to do a certification that is also a qualification that you can share on different platforms. When setting up a project with deadlines and other considerations, it is very useful because it gives you a realistic timeline of what you need and what you need to do.

    Since using Phrase Localization Platform, the specific outcomes or metrics include that it requires fewer steps than usually required by a translation project. Whenever it comes to translating any African language, for example, which is not my native language, I am able to spot any different mistakes that different translators, who are usually not paid, make. It takes half of the time. In terms of metrics, if a translation regularly requires at least three steps, with Phrase and AI implemented with it, it takes just one step less, which is great. In terms of budgeting, it is very good because you do not have to pay an extra person for proofreading, so I believe it is doing many steps ahead.

    What is most valuable?

    In my opinion, the best features Phrase Localization Platform offers include a very straightforward translation memory that is available in so many languages right now. The AI is developing, and I believe that is the most straightforward tool I have ever used in this field.

    The translation memory and AI translation specifically help me in my workflow by being very easy to set up and good to have in different languages. There is no need to update it because the platform is regularly updated. The AI speeds up the project process a lot, so I can just proofread it a couple of times, which takes half of the time rather than just translating. From a project manager's perspective, the translation memory is very useful because even when you do not know a language, at least you know what reliable translators have translated so far, so it is set up immediately with whatever things need to be fixed and the errors are, and you can spot them at a glance.

    What needs improvement?

    I believe Phrase Localization Platform can be improved because right now, there can be so many different options. It really depends on how AI evolves because obviously, the translation job right now is no longer a proper job, so it would be great if there was a chance to connect any redundant and repetitive tasks such as setting up projects and setting timelines. If some functions are automated, that would be good.

    I think it is already well straightforward.

    For how long have I used the solution?

    I have been using Phrase Localization Platform for a couple of years for translation projects.

    What do I think about the stability of the solution?

    Phrase Localization Platform is stable.

    What do I think about the scalability of the solution?

    Phrase Localization Platform's scalability is good. You can actually produce a lot of work and save a lot of time with it.

    How are customer service and support?

    I did not have to deal with customer support, but all the times my organization's tech department had to deal with it, it was very fast and responsive.

    For my entire experience, I would rate the customer support a 10.

    Which solution did I use previously and why did I switch?

    I did use SDL Trados previously, and I switched to Phrase because it is less expensive, and either way, it is functional.

    What was our ROI?

    I have seen a return on investment, and I can share relevant metrics such as fewer employees needed, money saved, and time saved.

    What's my experience with pricing, setup cost, and licensing?

    My experience with pricing, setup cost, and licensing has been okay. I was not handling that, I was just an employee, but as far as I know, it is one of the cheapest tools available, and there is also a membership that is free, so it is good because you can use it also on some devices such as Mac, and I usually translate from my phone with it, which is good.

    Which other solutions did I evaluate?

    Before choosing Phrase Localization Platform, I evaluated other options, and we used Make-up.

    What other advice do I have?

    On a scale of 1 to 10, I would rate Phrase Localization Platform a nine.

    I choose nine because I think it needs to be implemented. Some repetitive tasks can be easily automated with AI.

    Regarding Phrase Localization Platform's AI capabilities, I believe its governance and security are fine. Everyone has social media, and we should be more concerned about using Google rather than being concerned about using a CAT tool for once in a while.

    Regarding Phrase Localization Platform's AI capabilities, I think its accuracy and reliability of output are becoming stronger, and as the job continues to have a human person just handling the strategic and the creative thinking, I suppose it can work just right next to a human and be balanced rather than be used as an only source.

    I do not remember the information about which cloud provider we use.

    My advice to others looking into using Phrase Localization Platform is to trust it. Overall, I have given Phrase Localization Platform a nine out of ten rating.

    Marta Kumar

    Glossary and QA features have ensured consistent technical translations for complex manuals

    Reviewed on Sep 29, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for Phrase Localization Platform is for translation and MTPE. I am usually issued with instruction manuals for engineering projects, specifically technical manuals where I have to translate the content. My main use case is translating technical manuals and content for engineering projects.

    What is most valuable?

    The best features that Phrase Localization Platform offers, in my experience, are the glossary and the QA option at the end.

    The glossary and QA option help me in my work by definitely keeping consistency in my work.

    Phrase Localization Platform has positively impacted my organization by being simple to use and helping to speed up my work. It speeds up my work particularly through the preview option, where I have the preview of the document and the manual underneath the translation platform, and that helps me keep consistency in my work.

    What needs improvement?

    For improvement, perhaps we need some kind of subsets of options in the glossary because many times I have the same term translated in different ways, but it just depends on context. It would be really useful if we had some kind of fields underneath each option that would suggest the use of the term depending on context.

    I believe Phrase Localization Platform deserves an eight because if we had those extra glossary options, that would be great and would make it a nine. What keeps it away from a ten is that the QA list is really long, possibly due to the complexity of my language, Polish, which is quite difficult and has a lot of inflections, sometimes resulting in false positives regarding terminology. These are really false positives due to inflection. We might look at ways to make it shorter, perhaps if possible in the future.

    For how long have I used the solution?

    I have been using Phrase Localization Platform since it was created. Before that, I used Memsource, but I cannot quite remember when it started. It was definitely a couple of years ago.

    What other advice do I have?

    I connect remotely from my laptop to Phrase Localization Platform through login details, but I am not really sure about the deployment. I really do not know which cloud provider my organization uses for Phrase Localization Platform. I have never used the AI feature in Phrase Localization Platform. My advice for others looking into using Phrase Localization Platform is that I think it is a great product and recommend keeping using it, as it looks and is really convenient. I would rate Phrase Localization Platform a solid eight on a scale of one to ten.

    Dunja G.

    AI Suggestions and Smart Memory That Cover All Our Translation Needs

    Reviewed on Sep 28, 2026
    Review provided by G2
    What do you like best about the product?
    I love the AI suggestions and the smart memory feature. It offers a wide range of filters and add-ons for practically everything. Overall, it covers all of our translation needs and makes it easy to manage different languages. I also really like being able to retrieve texts directly from the database.
    What do you dislike about the product?
    The interface offers a lot of functions, which can feel overwhelming for users. It also includes many features that may not be useful, and that makes it somewhat difficult to navigate for someone who is new to the field.
    What problems is the product solving and how is that benefiting you?
    It has reduced the need for constant back-and-forth communication and helps optimize my translation workflows. It lets me keep all my projects under control and makes task assignment much simpler. It also includes many useful features overall, and the translation memory is especially helpful. I recommend this program for managing translation tasks.