Data 360

What do you like best about the product?

What I like best about Salesforce Data 360 is the ease of use.

What do you dislike about the product?

I have not used Salesforce Data 360 long enough to find anything I dislike.

What problems is the product solving and how is that benefiting you?

We are moving from a (very old) CRM that had multiple data sources to Salesforce, so the possibilities seem endless.

What do you like best about the product?

I like being able to pull together all the disparate marketing analytics via API and then use marketing intelligence with Agentic AI to generate insights.

What do you dislike about the product?

It’s not a feature that’s widely shared.

What problems is the product solving and how is that benefiting you?

No more scuba gear. Data 360 brings together multiple sources of performance data—GA, LI, Meta, spreadsheets, and more—into one place. With the new Marketing Intelligence platform, you can use Agentic AI to query that data, or set up your marketing performance analytics in other ways within Data 360 to surface insights. It cuts out hours of diving through dashboards, reports, and spreadsheets just to understand what’s working.

What do you like best about the product?

The ability to unify data from multiple sources, takes the gas work out of consolidating contact information

What do you dislike about the product?

At this point there's nothing to not like!

What problems is the product solving and how is that benefiting you?

It's giving us the ability to bring all of our data together

What do you like best about the product?

The data integration across channels will accelerate our ability to better meet member needs in a more personalized, timely, and efficient manner now and as we further explore agentic marketing capabilities in Salesforce.

What do you dislike about the product?

Concerned with any default settings allowing a marketing role to delete an account (perhaps accidentally or intentionally). Administrator can turn this potential hazard off, but it would be nice to default to not allow that to happen without deliberate permission or a failsafe in place to recover data insights.

What problems is the product solving and how is that benefiting you?

Serving as a central repository to migrate our disparate data silos for a better picture of our information, savings from releasing other platforms and ability to coordinate efforts

What do you like best about the product?

The way its out of the box data model captures many common customer attributes and touchpoints across industries. This enables quick wins out of the box instead of custom configurations.

What do you dislike about the product?

Way too many click required in a workflow. I am constantly going back to a main tab and clicking through many screens to get to where I need to go.

What problems is the product solving and how is that benefiting you?

Giving a click not code solution to building customer segments for a marketing team.

What do you like best about the product?

Impressive integration across the Salesforce stack

What do you dislike about the product?

It can be tricky connecting it to no standard data sources with the help of a Salesforce partner

What problems is the product solving and how is that benefiting you?

It allows my team to easily access data across our ecosystem when targeting.

What do you like best about the product?

I like how easy Salesforce Data 360 is to use.

What do you dislike about the product?

I haven’t had enough experience yet to know what I dislike

What problems is the product solving and how is that benefiting you?

Transitioning from a 20+ year old CRM with fragmented data sources. Having our data in one place will be amazing!

What do you like best about the product?

I love the integration and clean room data sharing. This is based on the demo.

What do you dislike about the product?

The quantity of info and fields. I feel like im constantly scrolling.

What problems is the product solving and how is that benefiting you?

N/A

What do you like best about the product?

Zero Copy is great. So we do not have to worry about coping data from our data warehouse. Data kit makes easier to implement and map everything.

What do you dislike about the product?

The platform is too slow when it comes to building segments and activating them.

What problems is the product solving and how is that benefiting you?

Our marketing team doesn’t need to worry about writing queries anymore, and most of the additional systems we use already have default connectors.

What do you like best about the product?

The ability for Account Engagment customers to access and use all SF data

What do you dislike about the product?

The UI is a bit too technical for the average marketer to build segments anf data graphs.

What problems is the product solving and how is that benefiting you?

Data silo -- better data access
Plus usable data with unification