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Braze

Braze | 1

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External reviews

1,119 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Alex C.

Braze has very great UI/UX and sending capabilities but is lacking when it comes to reporting.

  • December 23, 2024
  • Review verified by G2

What do you like best about the product?
Really intuitive, clear, and easy to navigate UI/UX. Customer Success Reps are great (shoutout Arjun Kumar and Raf Chowaniec). Very good sending capabilities, felt confident in our deliverability within Braze and our good domain/IP reputation.
What do you dislike about the product?
Braze could use a lot of work regarding their reporting and anaytics campaibilities within the system. I understand they intend for you to migrate your data out and do analytics on another platform internally, but this creates friction and extra work. Really need to work on their revenue reporting, as that's most important to most executive leaderships. Last Click reporting is CRITICAL, and Braze is severly lacking regarding this functionality.
What problems is the product solving and how is that benefiting you?
Great at segmenting and sending to all of our different user groups. Deliverability is great and it has allowed us to build up a great domain/IP reputation.


    Corinne I.

Great trainings for new user

  • December 20, 2024
  • Review verified by G2

What do you like best about the product?
Intuitive workstreams, great training modules and customer support (we have a dedicated CSM that we meet with weekly)
What do you dislike about the product?
Filtering and search are sub-par, difficult to work with and require some manipulation in order to find campaigns
What problems is the product solving and how is that benefiting you?
Creating campaigns across different apps/marketing touchpoints (IAM, push nofitications, email) all in one platform with the ability to integrate into internal reporting


    Cassie L.

Braze has been instrumental in enabling our team to hit our business goals

  • December 13, 2024
  • Review verified by G2

What do you like best about the product?
Flexible and intuitive interface, expansive insights, ease of implementation of new channels based on business needs
What do you dislike about the product?
Customer support response timing can often lag for days, communication around new features is confusing, ability to create and use templates is limited
What problems is the product solving and how is that benefiting you?
Braze allows us to scale digital marketing campaigns and iterate on them based on the insights provided to further improve effectiveness.


    Daniel W.

User Engagement with Braze: A Real Breeze

  • December 13, 2024
  • Review verified by G2

What do you like best about the product?
Persoanlly for me Braze's combination of both robust personalization and segmentation capabilities really stand out.
What do you dislike about the product?
It can sometimes feel overwhelming for new users.
What problems is the product solving and how is that benefiting you?
Mostly for customer engagement and retention through personalized messaging.


    Leisure, Travel & Tourism

Marketing Made Easier: Braze Delivers Power and Flexibility

  • December 11, 2024
  • Review provided by G2

What do you like best about the product?
We migrated to the Braze platform from SFMC over a year ago and have found it to be so much easier to use to execute our marketing messaging. Here's where we found the advantages:

Personalization/Segmentation: Where Braze really stands out is in its ability to segment audiences in highly granular ways. Using a combination of behavioral, custom attribute, and location data, I can create very specific audience segments that ensure our messages reach the right people at the right time.
Omnichannel Capabilities: Braze excels in its ability to execute omnichannel campaigns. We can seamlessly coordinate across channels like email and in-app messaging, all within one platform. The unified messaging experience for users has helped us to reach customers via email or on our site. In addition, we can also leverage Braze for our social media audiences and messaging, whether building lookalike or exclusion audiences for targeting.
Flexible Integrations: Integrating Braze with our existing tech stack was relatively smooth. It also allows for other integrations, like Segment CDP, data warehouses, and many other third-party tools.
Customer Support: Braze’s support team is knowledgeable and responsive. Additionally, they provide comprehensive resources such as webinars, documentation, and best practices guides that have helped us make the most of the platform. We've also leveraged the online community for asking questions and getting answers.
What do you dislike about the product?
No software platform is without its challenges. Some areas we've cited for improvement are:

Currents (contract limitations) - in order to get the full reporting insights and data inflow/outflow to support our reporting and targeting, we'd need to spend a lot more money on additional Currents flows (only one Currents is included).

Design/Engineering overhead - some features, like the in-app messages and content cards, can require a heavier lift from engineering and design support, which presents a bottleneck for our projects and ability to rapidly excecute campaigns.

Intuitive, but to a point - While the platform is incredibly powerful, some of the advanced features, like like campaign triggers, data integrations, or automation rules, require a bit of a learning curve, especially for those new to marketing automation (our junior or newbie staffers) . More guidance for advanced use cases would be helpful.
What problems is the product solving and how is that benefiting you?
Personalized Customer Engagement:
One of the biggest challenges we faced before using Braze was delivering personalized, timely messages at scale. Braze enables us to use detailed customer data (like behavior, preferences, and past interactions) to segment our audience with precision. This personalization has helped us drive higher engagement, improved conversion rates, and ultimately stronger customer loyalty.

Omnichannel Campaign Execution:
Prior to Braze, we struggled to deliver a consistent, unified experience across multiple channels. Braze solves this by allowing us to run integrated campaigns across email and our site (in-app messages). This omnichannel approach ensures that customers receive relevant messages, wherever they are in the customer journey, leading to improved brand consistency and engagement.

Automated Workflows and Retargeting:
Braze has made it easy for us to set up automated workflows that trigger messages based on specific customer behaviors—whether that’s sending a retargeting email or a re-engagement follow-up. This automation has saved our team time and effort, while also ensuring that customers receive timely, relevant communication without manual intervention.


    Ashish G.

Braze the next best Martech tool for e-commerce mobile app

  • December 05, 2024
  • Review verified by G2

What do you like best about the product?
The simplicity in usage and easy to use access guide
What do you dislike about the product?
Inability to create own landing pages and custom attribute taking data points
What problems is the product solving and how is that benefiting you?
I can create customer journey with much more faster rate + event trigger base marketing is now becoming more real and imp.


    Gillian M.

Difficult with coding but overall user friendly and exciting with all the possibilityies

  • November 28, 2024
  • Review verified by G2

What do you like best about the product?
all the cool things you can do - canvases, liquid, automations, push notifications. awesome
What do you dislike about the product?
our data is very complicated:( Which makes it hard/complicated ot use braze sometimes
What problems is the product solving and how is that benefiting you?
not having to import data, it's already in there. great templating so I can create emails pretty quickly


    Entertainment

A feature rich CRM product with very easy to understand journey and campaign creation

  • November 27, 2024
  • Review verified by G2

What do you like best about the product?
- Easy UI to understand
- Canvas journey visualization is great
- Little hiccups in terms of technical issues
What do you dislike about the product?
- Audience integrations could be smoother
What problems is the product solving and how is that benefiting you?
It's the primary basis for the creation of all our customer journeys and CRM campaigns


    Financial Services

Lots of very useful features

  • November 22, 2024
  • Review verified by G2

What do you like best about the product?
I love how Braze makes it easy to target specific customer groups with personalized messages that drive engagement. The flexibility to integrate with other tools is also a huge plus—it makes everything feel seamless and efficient. We use webhooks quite a lot to feed data back to Braze and it works really well.
What do you dislike about the product?
It can be difficult to attribute campaign performance directly to campaigns in Braze without doing additional, deeper analysis outside the platform. Overall, Braze reporting can be difficult, especially when multiple campaigns are running across multiple regions/countries.
What problems is the product solving and how is that benefiting you?
Deliver personalised messaging to customers via different channels in more than 15 countries.


    Tyson W.

Twenty3 Group review – Tyson Wray

  • November 22, 2024
  • Review verified by G2

What do you like best about the product?
The automation aspect of the email campaigns is a functionality that far exceeds the ability of competitors.
What do you dislike about the product?
Segmentation and the uploading of data could be streamlined more efficiently.
What problems is the product solving and how is that benefiting you?
Selling tickets to our events and following up customers that haven't converted with the automation options.