Great CDP Tool for Segmentation and Marketing
What do you like best about the product?
Building Data pipelines and monitoring them is very smooth, also it allows us to write sql and python scripts within workflows which allows to do lot of customizations to achive our company specific goals. Also they have lot of built in connectors to Ingest and to activate the data to and from various systems. They are continuosly improving the system by adding new features like Delta Activation, Journey orchestration etc., The product support team is very prompt in resolving the issues.
What do you dislike about the product?
We have experienced with few issues when working with postback API's like payload column names need to be consistent with it's case. But we have a work around for those issues.
What problems is the product solving and how is that benefiting you?
We are using Treasure Data to unify of customer data that we are aquiring from multiple sources like our websites,facebook , Google and other internal sources. We want to create unified record of each customer with all their behavior data, which helps us understand the latest information user has submitted and their interests which inturn helps to segment them easily for marketing purposes. We will also evaluate how our campaigns are performing as well after the activation, to improve it.
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