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Efficient app to create video content for marketing

  • By Jane N.
  • on 02/20/2025

What do you like best about the product?
Riverside is built for virtual recording sessions, and it’s very easy for the “guests” to use, even if they aren’t very comfortable with video technologies, so I like to use it with my clients. The quality of the audio and video is good, and the new AI tools make it easy to clean up and assemble clips. Riverside’s editing tools have all the digital editing tools that are table stakes like multi-track editing, plus text-based editing and auto-generated captions and transcripts. What sets Riverside apart from similar video editing software is that it’s super intuitive and easy to use. Using Riverside increased efficiency for my video production and my clients are happy because I can turn professional video around so quickly (and inexpensively).
The application is consistent and doesn’t crash, so say goodbye to the “spinning ball of doom” we all remember from Adobe Premiere or Final Cut Pro. From a marketing POV, it allows you to add bumpers, branding, music, resize the aspect ratio, so Riverside will suit many creators and marketers perfectly.
What do you dislike about the product?
Riverside’s editing suite contains the essentials for video and audio production. Designed for podcast producers (i.e. interviews), the trade off for folks who want to make very elaborate videos, is that it comes with a streamlined set of tools. Professional editors might find the tools too limited.
What problems is the product solving and how is that benefiting you?
I use Riverside to create social media (i.e., LinkedIn videos) for my B2B clients in the high-tech hardware industry. It streamlines the production process because I can schedule, record, and edit interviews in a single application.


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