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Advanced Analytics and Real-Time Insights That Elevate Our Campaigns
What do you like best about the product?
What really sets it apart for me is the combination of advanced analytics and real-time insights. I’ve found the customer journey mapping to be extremely effective for our campaigns, and even with how deep the data goes, the interface is still fairly manageable once you get the hang of it—which isn’t always true with enterprise software.
What do you dislike about the product?
It definitely has a steep learning curve, and that can feel pretty overwhelming when you first dive in. On top of that, the pricing model is quite high, which makes it a difficult pill to swallow for smaller departments or businesses that don’t have a massive enterprise budget to put toward their marketing tech stack.
What problems is the product solving and how is that benefiting you?
It’s giving us a much-needed 360-degree view of our customers—something we were missing before. With the machine learning features, we’re able to make smarter decisions much faster and engage people in real time across multiple channels. Overall, it has boosted our marketing effectiveness and helped us demonstrate a much better ROI to our stakeholders.
Flexible Marketing Automation with Fast A/B Testing Insights
What do you like best about the product?
The flexibility to build truly tailored marketing strategies is a huge plus. I really like the built-in automation, because it eliminates so many repetitive manual tasks that used to eat up our time. Being able to run A/B tests across different campaign versions and see the results right away also makes it much easier to pinpoint what actually resonates with our audience.
What do you dislike about the product?
My main issue is that campaign management can feel a bit too rigid at times. It’s great for planning and setting things up, but making changes mid-stream when market conditions shift is surprisingly difficult. A few workflows also take far too many clicks and unnecessary steps, which really slows us down when we’re trying to stay agile and make quick adjustments.
What problems is the product solving and how is that benefiting you?
It has essentially solved our issue with inconsistent engagement. Before using it, we struggled to maintain a personal touch across all our platforms at the same time. Now we can trigger messages in real time based on specific customer actions, which has noticeably improved our overall engagement and made our campaign results far more predictable.
AI-Driven Decisioning and Omnichannel Offers in One Smooth Dashboard
What do you like best about the product?
The way it combines AI-driven decisioning with campaign execution is genuinely solid. I especially appreciate being able to build, test, and launch offers across mobile, email, and web from a single dashboard, rather than juggling five different tools. That consolidation has noticeably sped up our campaign cycles and made the overall workflow feel much smoother.
What do you dislike about the product?
The learning curve is steep—putting it mildly. If you don’t have a team that’s already comfortable with data analytics and complex automation, getting started can be a rough experience. The documentation is often vague, and we’ve had to work out some of the more advanced configuration features largely on our own.
What problems is the product solving and how is that benefiting you?
It tackles our data fragmentation issues head-on. We used to have customer data scattered across separate silos, and that made our marketing feel inconsistent from one touchpoint to the next. With SAS, we’ve been able to consolidate everything into a near real-time stream, which finally allows us to automate personalized messaging at scale—without the constant manual intervention we were dealing with before.
All-in-One Customer Data, Analytics, and Campaigns for Better Personalization
What do you like best about the product?
What I like best about SAS Customer Intelligence 360 is how it brings customer data, analytics, and campaign management together in one place. It makes it much easier to understand customer behavior across channels and create more relevant, personalized communications.
I also like the automation features and reporting tools. They help save time, track campaign performance clearly, and make quicker adjustments when needed. Overall, it’s a solid platform for improving customer engagement in a structured way.
I also like the automation features and reporting tools. They help save time, track campaign performance clearly, and make quicker adjustments when needed. Overall, it’s a solid platform for improving customer engagement in a structured way.
What do you dislike about the product?
What I dislike most about SAS Customer Intelligence 360 is that some features can take time to learn, especially for new users who are not familiar with more advanced marketing or analytics tools. The interface in certain areas could also be more intuitive, making navigation and setup faster.
In addition, some customizations may require extra time or technical support, depending on the complexity of the project.
In addition, some customizations may require extra time or technical support, depending on the complexity of the project.
What problems is the product solving and how is that benefiting you?
SAS Customer Intelligence 360 helps solve one of the biggest challenges in marketing: having customer information spread across different tools. It brings data, campaign activity, and reporting into one place, which makes communication much more organized.
For example, in one campaign we noticed email engagement was dropping, and the platform helped us quickly identify which audience segment was reacting less. We adjusted the messaging and timing, and results improved.
The main benefit for me is being able to make faster decisions, personalize campaigns more effectively, and avoid wasting time moving between multiple systems.
For example, in one campaign we noticed email engagement was dropping, and the platform helped us quickly identify which audience segment was reacting less. We adjusted the messaging and timing, and results improved.
The main benefit for me is being able to make faster decisions, personalize campaigns more effectively, and avoid wasting time moving between multiple systems.
Build Customer Journeys Without Moving Data to SAS
What do you like best about the product?
Build customer journeys without moving data to SAS
What do you dislike about the product?
Getting things to market is a little slow
What problems is the product solving and how is that benefiting you?
Building jouneys quickly
A Versatile and Efficient Marketing Automation Tool
What do you like best about the product?
I use SAS Customer Intelligence 360 for client marketing automation activation. It offers flexibility and a quick go live for cross-channel campaign management. I really like the user interface and the easy connection to external data sources, along with the helpful services. It's very accessible for marketers to get started without much dependence on IT and other departments. We switched from Mailchimp to SAS Customer Intelligence 360 because it offers more channels, more solutions, and more service. The initial setup was very easy, and we were able to go live within 8 weeks.
What do you dislike about the product?
I don't like that SAS Customer Intelligence 360 lacks full integration with Stripo for email templates and doesn't integrate campaigns with external paid advertisement platforms like Google and Meta.
What problems is the product solving and how is that benefiting you?
SAS Customer Intelligence 360 offers flexibility and quick activation for cross-channel campaigns, and its user interface helps marketers start easily without heavy IT reliance.
Intuitive with Strong Marketing Capabilities
What do you like best about the product?
I find SAS Customer Intelligence 360 easy to use. It's absolutely simple to share client data, allowing clients to do their own personalization with emails and mobile notifications. The market can flow smoothly with this. It's easy to get new clients and work with them, as it feels friendly and positive. Overall, it's a good software.
What do you dislike about the product?
So far no issue
What problems is the product solving and how is that benefiting you?
I use SAS Customer Intelligence 360 to collect data on customer behavior, manage campaigns, and personalize client experiences, improving our marketing efficiency with AI analytics.
Versatile and Autonomous, But Non-Intuitive Setup
What do you like best about the product?
I like the versatility and autonomy that SAS Customer Intelligence 360 offers in managing and tracking campaign processes. I especially value its ability to cover different needs, which led us to switch from Teradata to SAS Customer Intelligence 360.
What do you dislike about the product?
Possibly its construction at the time of assembling more complex campaigns for functional users. Additionally, the configuration and migration were not so intuitive.
What problems is the product solving and how is that benefiting you?
I use SAS Customer Intelligence 360 to manage and track CRM campaigns, which facilitates the control of our business initiatives.
Great Multi-Channel Features, But Needs Better Front-End Error Logs
What do you like best about the product?
I like the fact that marketeers can easily create a multi-channel customer journey using the journey feature of the user interface. As a developer, I also like the fact that SAS CI 360 is easy to integrate to different database systems and thir-party technologies in the back-end.
What do you dislike about the product?
I dislike the fact that front-end users have very little information about the log of a task or segment after they run. It makes sense that the front-end user gets almost only resumed information, but the amount of information is too short. Most error messages that appear at the front-end are very unspecific. As a developer who was also responsible for deploying and migrating SAS CI 360 at different companies, I can say that having access to a more detailed log of a task or segment at the front-end would have been very helpful for me and for the customers to troubleshoot task design problems more quickly and without having to rely on colleagues who work at the back-end.
What problems is the product solving and how is that benefiting you?
As an external SAS consultant who has been helping to deploy and migrate SAS CI 360 at the Telecommunications branch in Europe, I can say that SAS CI 360 has been helping my customers to create more meaningful marketing campaigns for the challenges that the market of customer acquisition and customer care have brought with the increase of e-commerce and improved expectations of customers with their experience online.
Powerful Journey Orchestration with a Learning Curve
What do you like best about the product?
I find the real-time journey orchestration in SAS Customer Intelligence 360 incredibly beneficial. It lets us transform fragmented passenger data into proactive, location-based services, like instant 'Fast Track' offers through the iGA mobile app. I also appreciate its capability as a CDP, where it merges offline flight and retail data with online app behavior into one profile, solving the data fragmentation problem for us.
What do you dislike about the product?
The platform is incredibly dense and often requires significant training or specialized SAS knowledge to move beyond basic campaigns and truly master advanced journey orchestration. The initial setup was quite intensive, requiring significant coordination between marketing and IT teams to integrate deep offline data like flight schedules and beacon sensors.
What problems is the product solving and how is that benefiting you?
I use SAS Customer Intelligence 360 to solve data fragmentation by merging offline flight/retail data with online app behavior, creating unified profiles. It enables real-time journey orchestration, transforming passenger data into proactive services like instant offers through the iGA mobile app.
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