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Using SAS for Marketing
What do you like best about the product?
The software allows you to perform the appropriate and necessary statistical tests to quantitatively analyze data.
What do you dislike about the product?
The SAS interface is not particularly intuitive, some training would be required for new users.
What problems is the product solving and how is that benefiting you?
The platform stores all of the data and produces results from the tests in one place, allowing the user to translate the data and display it in different ways.
Recommendations to others considering the product:
Educate users before utilizing the software - learning the functions ahead of time will save time when processing data and results
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