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External reviews

111 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Hospital & Health Care

Review for SAS CI 360

  • June 11, 2024
  • Review provided by G2

What do you like best about the product?
SAS customer intelligence 360 has a very good user interface and it comes with very powerful analytics capabilities which has embraced me a lot at the time of implementation the customer support team was very helpful which has allowed us to implement the software very quickly.
What do you dislike about the product?
SAS CI 360 has few disadvantages and the major one which I came across was that it was very tough for new user since the learning curve is very steep and it requires significant training and time to fully understand its features.
What problems is the product solving and how is that benefiting you?
SAS customer intelligence 360 has allowed us to leverage advanced analytics for the precise segmentation of our customer base which ultimately enabled our marketing team to put the marketing efforts that resonate with the specific consumer groups. It led to increased efficiency and revenue for our team.


    Consumer Goods

Highly Recommended for Utility Analytics

  • June 11, 2024
  • Review provided by G2

What do you like best about the product?
I really like the feature of customer data platform on SAS customer intelligence 360 because it allows us to look into the data in very detail and enabled us to create journeys which are based on very personal experience and across different touch points of the customer life cycle.
What do you dislike about the product?
Learning curve is very steep and it has a lot of features. I have used it very frequently, still not able to understand all the features.
What problems is the product solving and how is that benefiting you?
SAS customer intelligence 360 has helped us by leveraging advanced analytics to allow precise segmentation of the customer base which has actually allowed us to create targeted marketing efforts. It has also improved improved the campaign effectiveness to analyse the consumer behaviour in real time.


    Aditi B.

Good Experience

  • June 11, 2024
  • Review provided by G2

What do you like best about the product?
SAS customer intelligence is quite helpful and intelligent tool. I found it very useful and easy to use
What do you dislike about the product?
There isn't anything as such to dislike about it
What problems is the product solving and how is that benefiting you?
Credibility of the data is the biggest issue when it comes to analytics


    Apparel & Fashion

Great and knowledgeable experience

  • June 10, 2024
  • Review provided by G2

What do you like best about the product?
Its robust analytics capabilities, comprehensive customer data integration, and advanced marketing automation features. The platform's ability to provide actionable insights for targeted marketing campaigns and customer engagement strategy. Really liked it.
What do you dislike about the product?
Sometimes it takes a little longer but other than that it's great tool
What problems is the product solving and how is that benefiting you?
The platform's ability to provide actionable insights for targeted marketing campaigns and customer engagement strategies. It is making a job easier when it comes to look at insights of data.


    Markey B.

A Great Company

  • June 10, 2024
  • Review provided by G2

What do you like best about the product?
It's an easy to use product that helps enhance your work while also providing a number of features for all of your employees, or yourself.
What do you dislike about the product?
It is more technology than human-based. But the product continues to help humans improve.
What problems is the product solving and how is that benefiting you?
Understand the market, search keywords, help identify problem areas, etc.


    Non-Profit Organization Management

Review of SAS Customer Intelligence 360

  • June 10, 2024
  • Review provided by G2

What do you like best about the product?
I like the customer mapping features eased put pretty well in the platform.
What do you dislike about the product?
Sometimes lags a bit and need to be reloaded which makes me lose data on my template, if any.
What problems is the product solving and how is that benefiting you?
- Giving a detailed analysis per user.
- The segmentation really helps to create very personalized Marketing automation strategies.


    Saahas C.

SAS Review

  • June 10, 2024
  • Review provided by G2

What do you like best about the product?
Very easy to use, easy to integrate with the system and implementation with multiple features with daily usages and the best part is the customer support!!!!!!!!!!!!!
What do you dislike about the product?
Nothing as of now!!!!!!!!!!!!!!!!!!!!!!!!
What problems is the product solving and how is that benefiting you?
it helped me to integrate with dashboard for insights


    Naveen M.

game-changer for our marketing strategy.

  • June 09, 2024
  • Review provided by G2

What do you like best about the product?
it is a Comprehensive Data Analytics platform provides data analytics capabilities, allowe us to use deep insights into customer actions & campaign performance.
User-Friendly platforms The interface is easy to navigate, making it accessible to all team members.
What do you dislike about the product?
It was all good nothing specific as such
What problems is the product solving and how is that benefiting you?
Data Silos & Integration Challenge-
it integrates data from all various sources, breaking down graps & providing a clear view of customer data. This integration helps marketing teams can get comprehensive and real time customer information, leading to more correct decision-making.


    Mohit M.

A fantastic tool for creating custom reports

  • June 09, 2024
  • Review provided by G2

What do you like best about the product?
BI reporting, ad serving, inventory forecasting.
What do you dislike about the product?
Technical issues with websockets and mobile integration prevents setup for production
What problems is the product solving and how is that benefiting you?
To orchestrate campaigns with easy to understand segmentation abilities.


    Nalin B.

Honest Review

  • June 08, 2024
  • Review provided by G2

What do you like best about the product?
The interactive UI and support which is provided during the whole process is commendable and worth trying.
What do you dislike about the product?
Just need to focus more on graphics and latency between switching pages.
What problems is the product solving and how is that benefiting you?
The best thing is they are interacting good with the coustomer with review part.