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Good customer intelligence software for medium to large size businesses
What do you like best about the product?
SAS helped us streamline our entire marketing processes and provided a unified and consolidated view of our marketing, especially for marketing planning and customer activation across the buyer journey. We were also able to unlock great amount of insights due to their robust anaytics platform
What do you dislike about the product?
The price could pinch at the start and it is bit costly for a medium size business. Moreover many of its capabilities can be leverage at much better degree at large scale business.
What problems is the product solving and how is that benefiting you?
SAS CI 360 helped us to navigate through our marketing processes and streamline the entire ecosystem. We are using SAS primarily for planning and execution, for buyer journey activation - providing personalised and omnichannel experience to our customers and it has been really beneficial for our business as we have seen 3X growth in customer acquisition and retention since implementation.
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Like the user interface including the query builder
What do you like best about the product?
Allows low code individuals to be able to modify data sets easily enough.
What do you dislike about the product?
AI will likely be able to take over the benefits of the user interface through more natural language queries instead of accomplishing through user interface.
What problems is the product solving and how is that benefiting you?
Easily allow data sets to be integrated between each other.
Strong CRM tool that does require some customisation
What do you like best about the product?
The speed within the tool while navigating and the process time to run campaigns and generate exports is vastly superior to our previous provider
What do you dislike about the product?
It isn't as intuitive as some other campaign tools. For example, campaign flow charts (segment maps) and export files (tasks) are in separate modules within the tool
What problems is the product solving and how is that benefiting you?
It's very useful for our CRM team to generate campaigns of all types (DM, EM, push, SMS, etc.). It's fairly easy for a business person and not an analytics person to create complex queries and scenarios without having a SQL background
SAS customer intelligence 360 can help marketing analytic decision
What do you like best about the product?
SAS 360 can provide a robust set of tools for marketing analytical excise. The various modules can help different business needs.
What do you dislike about the product?
The features and capabilities of SAS Customer Intelligence 360 need to be further customized by different organizations.
What problems is the product solving and how is that benefiting you?
customer anlytics and optimization
good functionality
What do you like best about the product?
The ease of use to use SAS Customer Intelligence 360
What do you dislike about the product?
unreliable cloud service of SAS Customer Intelligence 360
What problems is the product solving and how is that benefiting you?
SAS Customer Intelligence 360 is solving our digital marketing needs
Value foe Every Dollar Spent
What do you like best about the product?
Case studies to relate with existing cases
What do you dislike about the product?
Pricing is a little expensive than buying it from competetors
What problems is the product solving and how is that benefiting you?
Effectively reaching out to audiences of your brand
Sophisticated cloud-oriented SAS product tailored to customer needs
What do you like best about the product?
The ease of integration with existing On Premise architectures and older SAS products gives the advantage of having a modern platform in a short time.
What do you dislike about the product?
I have no negative comments. Everything seems to me to be correct and I can't draw any criticism.
What problems is the product solving and how is that benefiting you?
It is adapted to all the needs we have, so it solves any problem you may have
SAS Analyst Review
What do you like best about the product?
This tool helped us in reducing lot of manual work at our end and now we can focus more on campaign analysis. This tool helped in improving paid campaigns revenue.
What do you dislike about the product?
This is very expensive for our business currently compare to other tools available in the market. Although it gives high performance but many small businesses of Cimpress has very tight budget who cannot afford this tool.
What problems is the product solving and how is that benefiting you?
Automating campaign planning, selecting target audience , cohorts for email campaigns and generating essential report required by business stakeholders. Time efficient.
Collect and analyse user behaviour from various sources
What do you like best about the product?
Can collect customer behaviour across a range of digital environments. Monitor views, interactions and customer journeys. Customizable data collection, but still staying GDPR compliant
What do you dislike about the product?
Take time to learn how to use it. It could be a bit more user-friendly. Wish I could customize the visualizations more to make it easier to display data. Start up cost is high relative for small and medium sized firms.
What problems is the product solving and how is that benefiting you?
Helps us with making more accurate and reliable predictive models when it comes to marketing and customer insight strategies. In general helps us work smarter with digital data.
Likely
What do you like best about the product?
I like that SAS 360 provides a comprehensive suite of analytics and data-driven marketing tools that help marketers make informed decisions. The platform is powerful and easy to use, allowing marketers to quickly analyze their data and develop strategies to improve their marketing efforts. Additionally, SAS 360's cloud-based architecture allows marketers to access their data from any device, making it easy to communicate insights and collaborate with team members.
What do you dislike about the product?
I dislike the fact that SAS 360 can be difficult to learn and use, especially for those who are unfamiliar with the software. Additionally, the cost associated with the software can be quite high and may not be feasible for some organizations.
What problems is the product solving and how is that benefiting you?
SAS 360 Engage is a cloud-based analytics and marketing solution designed to help businesses create, measure, and optimize customer engagement. It provides insights into customer behavior and preferences, enabling organizations to create personalized experiences that drive customer loyalty. By using SAS 360 Engage, businesses are able to:
• Gain customer insights – Gain a deeper understanding of customer behavior and preferences, enabling organizations to create personalized experiences that drive customer loyalty.
• Drive engagement – Leverage SAS 360 Engage’s real-time personalization capabilities to increase customer engagement across multiple channels.
• Optimize campaigns – Optimize marketing campaigns based on customer data to ensure maximum ROI.
• Analyze results – Get actionable insights into customer engagement and campaign performance, enabling organizations to make data-driven decisions.
Overall, SAS 360 Engage helps organizations understand customer behavior and preferences, enabling them to create personalized experiences that drive customer loyalty and engagement. This helps organizations increase customer retention, reduce customer churn, and improve overall marketing ROI.
• Gain customer insights – Gain a deeper understanding of customer behavior and preferences, enabling organizations to create personalized experiences that drive customer loyalty.
• Drive engagement – Leverage SAS 360 Engage’s real-time personalization capabilities to increase customer engagement across multiple channels.
• Optimize campaigns – Optimize marketing campaigns based on customer data to ensure maximum ROI.
• Analyze results – Get actionable insights into customer engagement and campaign performance, enabling organizations to make data-driven decisions.
Overall, SAS 360 Engage helps organizations understand customer behavior and preferences, enabling them to create personalized experiences that drive customer loyalty and engagement. This helps organizations increase customer retention, reduce customer churn, and improve overall marketing ROI.
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