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Sophisticated cloud-oriented SAS product tailored to customer needs
What do you like best about the product?
The ease of integration with existing On Premise architectures and older SAS products gives the advantage of having a modern platform in a short time.
What do you dislike about the product?
I have no negative comments. Everything seems to me to be correct and I can't draw any criticism.
What problems is the product solving and how is that benefiting you?
It is adapted to all the needs we have, so it solves any problem you may have
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SAS Analyst Review
What do you like best about the product?
This tool helped us in reducing lot of manual work at our end and now we can focus more on campaign analysis. This tool helped in improving paid campaigns revenue.
What do you dislike about the product?
This is very expensive for our business currently compare to other tools available in the market. Although it gives high performance but many small businesses of Cimpress has very tight budget who cannot afford this tool.
What problems is the product solving and how is that benefiting you?
Automating campaign planning, selecting target audience , cohorts for email campaigns and generating essential report required by business stakeholders. Time efficient.
Collect and analyse user behaviour from various sources
What do you like best about the product?
Can collect customer behaviour across a range of digital environments. Monitor views, interactions and customer journeys. Customizable data collection, but still staying GDPR compliant
What do you dislike about the product?
Take time to learn how to use it. It could be a bit more user-friendly. Wish I could customize the visualizations more to make it easier to display data. Start up cost is high relative for small and medium sized firms.
What problems is the product solving and how is that benefiting you?
Helps us with making more accurate and reliable predictive models when it comes to marketing and customer insight strategies. In general helps us work smarter with digital data.
Likely
What do you like best about the product?
I like that SAS 360 provides a comprehensive suite of analytics and data-driven marketing tools that help marketers make informed decisions. The platform is powerful and easy to use, allowing marketers to quickly analyze their data and develop strategies to improve their marketing efforts. Additionally, SAS 360's cloud-based architecture allows marketers to access their data from any device, making it easy to communicate insights and collaborate with team members.
What do you dislike about the product?
I dislike the fact that SAS 360 can be difficult to learn and use, especially for those who are unfamiliar with the software. Additionally, the cost associated with the software can be quite high and may not be feasible for some organizations.
What problems is the product solving and how is that benefiting you?
SAS 360 Engage is a cloud-based analytics and marketing solution designed to help businesses create, measure, and optimize customer engagement. It provides insights into customer behavior and preferences, enabling organizations to create personalized experiences that drive customer loyalty. By using SAS 360 Engage, businesses are able to:
• Gain customer insights – Gain a deeper understanding of customer behavior and preferences, enabling organizations to create personalized experiences that drive customer loyalty.
• Drive engagement – Leverage SAS 360 Engage’s real-time personalization capabilities to increase customer engagement across multiple channels.
• Optimize campaigns – Optimize marketing campaigns based on customer data to ensure maximum ROI.
• Analyze results – Get actionable insights into customer engagement and campaign performance, enabling organizations to make data-driven decisions.
Overall, SAS 360 Engage helps organizations understand customer behavior and preferences, enabling them to create personalized experiences that drive customer loyalty and engagement. This helps organizations increase customer retention, reduce customer churn, and improve overall marketing ROI.
• Gain customer insights – Gain a deeper understanding of customer behavior and preferences, enabling organizations to create personalized experiences that drive customer loyalty.
• Drive engagement – Leverage SAS 360 Engage’s real-time personalization capabilities to increase customer engagement across multiple channels.
• Optimize campaigns – Optimize marketing campaigns based on customer data to ensure maximum ROI.
• Analyze results – Get actionable insights into customer engagement and campaign performance, enabling organizations to make data-driven decisions.
Overall, SAS 360 Engage helps organizations understand customer behavior and preferences, enabling them to create personalized experiences that drive customer loyalty and engagement. This helps organizations increase customer retention, reduce customer churn, and improve overall marketing ROI.
Great Software
What do you like best about the product?
The Data and Solution knowledge for Marketing purpouses
What do you dislike about the product?
The Metadata Facility and Front-End to Users
What problems is the product solving and how is that benefiting you?
Prepare marketing campaigns easily
Working for SAS automation
What do you like best about the product?
Accessability is very good and performance is well
What do you dislike about the product?
More updated required to fasten the process
What problems is the product solving and how is that benefiting you?
We can plan and test marketing campaigns and user can define target segments,selection rules,select communication channels,analyze results.
Good marketing tool for business
What do you like best about the product?
Easy to use, Integrations, Good analytical reports User segmentation and real-time interaction
What do you dislike about the product?
I found the interface of this tool is a bit less attractive
What problems is the product solving and how is that benefiting you?
We use this software to do planning, to test and to carry out our marketing, and it stores all the data in one place, allowing the user to translate the data and display it accordingly.
SAS Marketing Automation Tool
What do you like best about the product?
User segmentation functionality, analyze and extrapolate outcomes for strategic decision making, user-friendly platform, ability to perform statistical tests to quantifiably analyse data, tool is easily customized.
What do you dislike about the product?
Pricey to install and utilize in smaller companies
What problems is the product solving and how is that benefiting you?
Predicting outcomes and profitability of new corporate initiatives. SAS allows for scenario building and sensitivity analysis to compare different strategies.
SaaS Marketing Automation - Vital to success
What do you like best about the product?
SaaS Marketing Automation tool that cuts down on the time it takes to create and send emails. It's very intuitive and definitely worth the money! The AI-powered technology does a great job at generating personalized subject lines and copies for me, so I don't even have to think about it
What do you dislike about the product?
The only thing that would make the service better would be an integration with [another software].
What problems is the product solving and how is that benefiting you?
This is a great marketing automation tool that helps me schedule emails and creates unsubscribe links to help nurture leads. I have been using the platform for a while now and have seen a great increase in my customer base & revenue as well as subscriber list growth. I would recommend this for any business
It is more assessalble and eseier to follow the steps automate and implement campiegn
What do you like best about the product?
Sas automation is is easier to implement and campiegn prediction of using online exposure is real profitable able to use the tool to achive combination
What do you dislike about the product?
Complex programming language
Very high in price
Using privious knowledge is not internet basic analysis
Need more ui and api
Very high in price
Using privious knowledge is not internet basic analysis
Need more ui and api
What problems is the product solving and how is that benefiting you?
Manny company struggle to aliegn their costmers and tech to achive their goals
Recommendations to others considering the product:
Price
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