Funnel Marketing Intelligence Platform

What do you like best about the product?

Easy to navigate UI, simple to use the dimension and metric rules and the impact on data explorer.

What do you dislike about the product?

You cannot create one off exports that may be too big to display in data explorer. Having to create an export that has to be scheduled is an unnecessary step. Also, the fact you cannot set a schedule to monthly is frustrating, particularly when I gave this feedback years ago.

What problems is the product solving and how is that benefiting you?

Effortlessly blending data sources together and helping to have a clean front end

What do you like best about the product?

I like the interface and some of the integrations

What do you dislike about the product?

Very hard to use if you're not familiar with how to set it up

What problems is the product solving and how is that benefiting you?

connect all of our channels in one place

What do you like best about the product?

The centralisation of data and the API options

What do you dislike about the product?

The ergonomy of the tool seem complex it's sometimes no the easiest to understand

What problems is the product solving and how is that benefiting you?

It allows us to have a quick overview of data cross media sources

What do you like best about the product?

It’s easy to personalise, which is important because my different clients have different needs.

What do you dislike about the product?

How the set-up is to get the PMAX campaigns in

What problems is the product solving and how is that benefiting you?

How I do my reporting, as it allows me to use more of my time in analyzing the data

What do you like best about the product?

The most useful aspect for Funnel is the simplicity of managing connectors, querying databases, and creating dashboards without requiring a strong knowledge of data manipulation. This makes it easier to work with data independently, quickly, and efficiently, even without advanced technical skills.

What do you dislike about the product?

Nothing, I really like the platform and the UI

What problems is the product solving and how is that benefiting you?

Funnel helps me simplifying the workflow, supporting on data integration, analysis, and dashboard creation

What do you like best about the product?

It’s easy to manage different sources of marketing data with Funnel AI. It also helps me quickly analyze the data, and the dashboards make it simple to visualize KPIs.

What do you dislike about the product?

Honestly, I can’t think of a single thing I dislike about this product.

What problems is the product solving and how is that benefiting you?

Reporting within the organization has been the biggest time-saver we’ve identified. It also helps us understand user patterns across different channels over time and compare results from one period to the next. Having this data available has helped us create better ads and content going forward.

What do you like best about the product?

easy to use and excellent implementation IA

What do you dislike about the product?

the set up was a real pain, It was long and not really easy. the rules are not really easy to implement

What problems is the product solving and how is that benefiting you?

recovering the data from acquisition platforms and confront it to our CRM's. make metrics calculations easily

What do you like best about the product?

Funnel helped us kick-start our business with an easy-to-use interface, seamless connections to a wide range of social media and marketing platforms, and powerful tools to harmonize and explore KPIs across our media inventory. On top of that, Funnel provides first-class support, handling every request with speed, care, and attention to detail.

What do you dislike about the product?

We had high expectations for the portal and dashboard features, but at their current stage of development, they did not fully accommodate our specific approach to managing campaigns and clients. We therefore decided to develop our own dashboard and campaign management interface.

What problems is the product solving and how is that benefiting you?

Funnel provides and maintains API connections to a wide range of social media and marketing platforms, including Meta, TikTok, and Reddit. We know how much work goes into building these integrations and keeping them up to date, so we’re happy to leave this to Funnel’s developers. This saves us time, money, and a lot of headaches.

What do you like best about the product?

The dashboard is great, and it really helps many of my clients view and understand their data.

What do you dislike about the product?

Nothing to add right now. From everything I’ve used so far, it’s worked well.

What problems is the product solving and how is that benefiting you?

It pulls everything into one place, including all performance channels, which makes it much easier to manage and review.

What do you like best about the product?

AI feature straight away when you get online.

Quick duplicating of dashboards and editing what you need for another client.

Merging all the conversions of channels so you can see metrics across a whole performance view.

What do you dislike about the product?

Sometimes things can’t be aggregated which I know there’s a reason but I wouldn’t mind it just appearing for the sake of it. So then I can caveat with the client some of the data is aggregated but blah blah needs some attention for example.

What problems is the product solving and how is that benefiting you?

Absolutely time saving. Removing the need to create large ppts for campaign analysis and also removing the time wasted on exporting excel sheets and manipulating data manually.