Demandbase
DemandbaseReviews from AWS customer
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Great ABM Fit for Enterprise GTM, but Not Always User-Friendly
What do you like best about the product?
I love the ABM, it suit my approach to enterprise GTM.
What do you dislike about the product?
Not always user friendly and integrations could be better.
What problems is the product solving and how is that benefiting you?
Data
GDPR
ABM
GTM
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Powerful Account-Based Marketing Tool with Room for UX Improvement
What do you like best about the product?
I like the intent feature in Demandbase One that helps us identify target accounts and deals that need immediate attention. The heat maps are great for understanding the types of stakeholders browsing our products, which helps us adjust our offerings as needed. I also appreciate the ROI feature for our ABM campaigns, which gives us insight into the effectiveness of our marketing efforts.
What do you dislike about the product?
Setting up and customizing intent in Demandbase One was pretty difficult and not self-explanatory. When someone new joined who was familiar with Demandbase from before, they suggested some tweaks that worked for other customers, but it messed up our system. This also means the customer service could improve. Lastly, the UX felt a bit clunky, especially when moving between different profiles.
What problems is the product solving and how is that benefiting you?
I use Demandbase One for account-based marketing, identifying buyer intent, managing campaigns, and assessing ROI. It helps identify risks, target potential stakeholders, and refine strategic decisions by analyzing competition and understanding stakeholder interests.
Focuses Our Outreach with Precision
What do you like best about the product?
I like Demandbase One for its ability to quickly identify companies that are a good fit and prioritize outreach. It helps our team focus on the right accounts instead of contacting companies randomly. It makes it easier for the team to stay focused, make their time productive, and convert as much as they can. Using it with our other tools like CRM and LinkedIn enhances efficiency in organizing outreach and managing opportunities in the pipeline.
What do you dislike about the product?
One thing that could be better is the setup; it can take time to understand all the features at the beginning, especially for smaller teams, and sometimes I find it hard to figure out the signals. Making everything simpler will help to manage it the right way.
What problems is the product solving and how is that benefiting you?
I use Demandbase One to identify and prioritize company accounts for outreach, solving the issue of contacting unsuitable companies. It helps our team focus on valuable leads, organize the pipeline, and convert effectively, making outreach more efficient.
Best-in-Class Tracking That Saves Time on Cold Calls
What do you like best about the product?
The tracking is honestly the best part. I don’t have to guess if someone is interested anymore. It’s saved me a ton of time on cold calls. Once you finally figure out how to use all the filters, it’s a beast.
What do you dislike about the product?
It’s a huge pain to learn. Don't expect to just log in and get it. If your current customer list is a mess, this won't fix it—it’ll just show you a mess in a new format. Also, the reporting screens are kind of annoying if you like to play with your data.
What problems is the product solving and how is that benefiting you?
It stops from wasting my breath on the wrong people so i can spend my energy closing the ones who actually want to talk.
AI-Driven Automation with Room for UI Improvement
What do you like best about the product?
I like that Demandbase One is great for automating workflows, which makes it easy to navigate my tasks. I appreciate its AI capabilities and how well they work in automating my work. The setup was also pretty easy.
What do you dislike about the product?
I feel that the UI could be improved.
What problems is the product solving and how is that benefiting you?
I use Demandbase One for automating workflows, which simplifies my daily tasks. The AI tools are easy to navigate and work well.
Lead Scoring Excellence, need better AI features
What do you like best about the product?
I like Demandbase One for its lead scoring capabilities based on activity on our website, which helps us prioritize the right set of leads.
What do you dislike about the product?
Integrations and AI features could be better
What problems is the product solving and how is that benefiting you?
Demandbase One helps with account-based marketing, lead scoring, and enrichment. I particularly find the lead scoring based on website activity useful as it helps prioritize the right set of leads.
Demandbase One: Transformative for Targeted Outreach
What do you like best about the product?
I love how Demandbase One has completely changed my daily outreach approach. Using site visit intelligence, I can see which target accounts are visiting our site and which specific pages they're viewing. The real-time alerts in Slack allow me to reach out at the moment of peak interest, significantly improving my connection rates. I also appreciate the smart scoring and deep insights, along with account intelligence, intent data, and technographics. Access to a database of 176 million B2B contacts is a huge plus. I find Demandbase Selector and website personalization very good, as they help map out and track how accounts move from awareness to engagement. The sales playbooks, Demandbase advertising, escalation engine, ABX orchestration, and marketing tools save me a lot of time, making my experience with Demandbase One very positive. The unified bases and these tools together provide a great overall experience for B2B business.
What do you dislike about the product?
It took a few weeks to get used to the interface, but the payoff in saved time was worth it.
What problems is the product solving and how is that benefiting you?
Demandbase One has improved my outreach by providing site visit intelligence, real-time alerts, and smart scoring. It saves time with advertising and marketing tools, and enhances experiences with personalized journeys, account intelligence, and insights, making it great for B2B.
Strategic ABM Made Simple, Minor Reporting Hurdles
What do you like best about the product?
I use Demandbase One to run and measure our account-based marketing in one place. I like that it helps us identify target accounts, understand buying intent, personalize outreach, and align sales and marketing around the same data. It solves the frustration of not knowing which accounts are worth my time and clearly shows which companies are showing intent, allowing me to focus on the right accounts. I love having everything in one place like intent data, account insights, and campaign performance because it makes it easy to focus on what's working. Intent data shows me which accounts are actively researching solutions, and account insights provide a clearer picture of engagement, while campaign performance highlights what's driving the pipeline. The initial setup was easy, and once integrations were connected, everything came together smoothly, allowing us to start seeing value quickly. It works well with tools like Salesforce and HubSpot, which helps keep account data, campaigns, and sales activity aligned in one flow.
What do you dislike about the product?
With Demandbase One, reporting can feel a bit complex at times, and there’s definitely a learning curve when you first start. A more intuitive dashboard and simpler customization would make it even better.
What problems is the product solving and how is that benefiting you?
I use Demandbase One to run account-based marketing in one place. It helps me identify target accounts, understand buying intent, and align sales and marketing. It saves time, reduces guesswork, and makes efforts more strategic with clear intent and account insights.
Easy-to-Understand Reporting, Pricier Than Expected
What do you like best about the product?
I like that Demandbase One makes reports easy to understand. This is particularly helpful because it allows higher management to grasp the reports more easily. Additionally, I found the initial setup to be very easy.
What do you dislike about the product?
I think the pricing could be improved with Demandbase One.
What problems is the product solving and how is that benefiting you?
Demandbase One assists with marketing, making reports understandable for higher management and simplifying reporting.
Efficient, User-Friendly with Room for Integration Improvement
What do you like best about the product?
I like that Demandbase One is efficient and user-friendly, which saves me time. I find its capability in accelerating sales cycles quite valuable as it helps in identifying the right decision-makers within buying groups and reaching them at their peak interest, allowing the team to move deals through the funnel faster. I appreciate the reduced waste from its native B2B DSP, since it ensures advertising budgets are spent only on the accounts that matter. I also enjoy the higher conversion rates due to personalized web experiences and shortened, auto-filled forms, which are powered by data enrichment, leading to lower bounce rates and more completed registrations. The initial setup of Demandbase One was very easy, which was a great start to the experience.
What do you dislike about the product?
I dislike the integration 'glitchiness' with Demandbase One. There's a sync latency issue, where there are occasional delays in data syncing between Demandbase and CRMs like Salesforce or HubSpot. This can result in sales reps seeing slightly outdated intent signals.
What problems is the product solving and how is that benefiting you?
I use Demandbase One to tackle customer churn and retention issues. It accelerates sales cycles by connecting with key decision-makers, reduces ad spend waste, and boosts conversion rates with personalized experiences.
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