The goal of UID2 is to enable deterministic identity for advertising opportunities on the open internet with consumer transparency and controls in place. UID2 provides a collaborative framework for all constituents and a healthy, open internet by utilizing a transparent and interoperable approach.
Unified ID 2.0 is an open-source identity solution built for the open internet. UID2 leverages encrypted email and phone number data to provide a privacy-conscious, secure, and accurate identity standard for the entire digital advertising ecosystem.
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