AWS Marketplace Features

AWS Marketplace offers features that are tailored to meet the needs of a wide variety of users, from builders to procurement leaders.

Governance & Entitlement


Enable teams to build while implementing controls and automating provisioning

With AWS Marketplace you can access a broad selection of software solutions from a variety of vendors that can be implemented quickly and with the controls you need – giving you the agility to keep up. The third-party software sellers in AWS Marketplace offer pricing options that give you the flexibility to step your way in to commitments, paying for what you need, when you need it.

Managed entitlements for AWS Marketplace

Managed entitlements enable customers to distribute, activate, and track software license entitlements acquired in AWS Marketplace through AWS License Manager. Administrators can use AWS License Manager to automate the distribution and activation of software entitlements to end-users and workloads across accounts in their AWS organization.

Cost Allocation Tagging

Amazon Machine Images (AMI) deployed on AWS Marketplace will inherit tags from their corresponding Amazon Elastic Compute Cloud (Amazon EC2) instances. This update provides greater spend management visibility into your AWS Marketplace software costs. Additionally, it will not impact your billing process or invoiced amount. You can use tags to categorize, allocate, and perform cost reporting on AWS Marketplace usage-based AMI spend.

Vendor Metered Tagging

Customers want to view all AWS related costs via one single pane of glass, whether it be AWS service charges, or third party tools and software licenses purchased through AWS Marketplace. Read this blog “ Monitoring your AWS Marketplace Costs and Usage” to learn how you can use AWS Cost Management tools to monitor your software expenses.

AWS Organizations

AWS Organizations is integrated with other AWS services so you can define central configurations, security mechanisms, audit requirements, and resource sharing across accounts in your organization. AWS Organizations is available to all AWS customers at no additional charge.

Procurement at speed

→ Unlock innovation with features that streamline procurement and simplify transactions

Cost Management

→ Use pricing flexibility and cost transparency to help manage software budgets

Sell in AWS Marketplace

→ Discover how you can grow your business by selling to millions of AWS customers in AWS Marketplace

Why buy in AWS Marketplace?

AWS Marketplace is a curated digital catalog that makes it easy to find, testbuy, and deploy the third-party software you want, with the simplified procurement and controls you need.


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