Transforming NFL cleats with generative AI
For the first time, the NFL’s My Cause My Cleats program has teamed up with AWS to let players DK Metcalf, Maxx Crosby, and Josh Allen personally design cleats that showcase causes close to their hearts. Using AWS’s generative AI, these players had hands-on control over style, color, and textures, blending technology and purpose in a unique, interactive experience to personalize their cleats, which were then hand painted by artists.
Win actual game-worn 'My Cause My Cleats'
How to play:
- Design your dream cleats. Unleash your creativity and design cleats that tell your story.
- Share your custom cleat design on X or Instagram by December 12 along with your player pick: #JoshAllenMCMC | #MaxxCrosbyMCMC | #DKMetcalfMCMC.
- Win our athletes’ actual game-worn 'My Cause My Cleats' cleats! Terms apply.
Generative AI gives cleat design a personal touch
Go under the hood to learn how generative AI brings cleat design to life using Claude from Anthropic in Amazon Bedrock, which converts descriptive input into a detailed prompt ready for image generation. Text-to-image models from Stability AI in Amazon Bedrock create stunning, high-resolution images in seconds backed by GPU processing performed on Amazon EC2.
