APN Partner Central

APN Partner Central (formerly known as the APN Portal) is the partner-only section of the AWS site that provides all AWS Partner Network (APN) Partners with the tools and content they need to grow their business on AWS, regardless of tier.

Through APN Partner Central, APN Partners can access AWS technical and non-technical training, request marketing and business support, download partner-focused content, and connect with other APN Partners around the world.

Learn more about APN Partner Central features and how to get started below.

Partner Programs and Competencies

Want to show your specific areas of expertise? Apply to APN Programs and AWS Competencies at any time through APN Partner Central.


APN Competencies

Demonstrate technical proficiency and customer success. Differentiate your firm by becoming an AWS Competency Partner.


Managed Service Providers

Interested in becoming or already a Managed Service Provider? Discover the benefits of AWS as an MSP Partner.


Reseller Resources

Increase your knowledge in AWS operations, billing, and marketing to successfully grow your AWS Reseller business.



Looking to grow your Software as a Service offering? Check out the SaaS tab for learning and building SaaS resources.


Access integrated joint marketing options through the APN Marketing Toolkit to increase awareness and generate demand for your company’s products and solutions.

APN Marketing Central

Access self-service marketing campaigns that allow you to quickly co-brand and launch solution-based campaigns or engage participating agencies for select marketing services with APN Marketing Central.

AWS Sponsorships

Sponsorship opportunities allow you to educate, entertain, and engage with the best and the brightest developers and IT decision makers, hottest start-ups, and visionary technology leaders from a wide range of industries.

How To Guides

Learn best practices for marketing your business with AWS. Guides are available to provide simple steps to extend the skills of your marketing team and help you showcase your products and services when marketing with AWS.


Log in to APN Partner Central to start taking advantage of the features designed for the APN Partner ecosystem:

Webcasts: Get a head start with AWS by watching AWS Webcasts to learn more about AWS Basics, APN, and APN Partner Central. Browse and view our on-demand webcasts, with weekly refreshed content.

Partner Training: Keep up-to-date with the latest online and in-person partner education offerings from AWS. Register for AWS Trainings, earn Partner Accreditations, and access e-learning modules through the Partner Training tab.

Partner Content: Browse and download from a repository of technical and business materials in the Partner Content section, including past presentations, AWS Quick Starts, and more.

Submit an Opportunity: Request AWS Alliance support when engaging prospective AWS customers by submitting details through the Submit an Opportunity tool.

APN Knowledge Base: Have questions regarding APN and supporting Partner Programs? Get answers through the APN Knowledge Base.

Share Ideas: Collaborate with fellow APN Partners and submit feedback via Ideas, our open forum partner section.

APN Logos: Select (formerly Standard) tier or higher? Find your APN program logo(s) in the APN Partner Central and download them for use.

APN Partner Funding Benefits: New section of APN Partner Central visible to eligible APN Partners, designed to provide incentives to partners to help our partners with a path to market, differentiation, and customer engagement to help to build and grow on AWS.

Partner Scorecard: Share your success with AWS by updating your Partner Scorecard. Upon meeting program success thresholds, you can apply to upgrade to APN’s Select / Advanced / Premier tiers.

Contact Alliance or SA Teams: Need guidance on running your AWS business? Have a GTM request? Submit your technical, business, and marketing questions 24x7 to AWS Partner Teams.

Manage Partner Solutions Finder Listing: Share your firm’s AWS solutions and case studies with AWS customers by maintaining your firm’s Partner Solutions Finder Listing.

Getting Started

  • Step #1: Register
  • Step #2: Activate Login
  • Step #3: Add Users
  • Step #1: Register
  • Register as an APN Partner

    New APN Partners

    In order to access the APN Partner Central, your firm must register with the AWS Partner Network (APN).

    After registration, your firm will receive an email with your APN Partner Central login credentials and temporary password. Please watch your inbox for an email from APN Partner Central Support with the subject line, “Welcome to APN Partner Central.” If your firm doesn’t receive this email, please Contact the APN Team.

    Existing APN Partners

    If your firm is already a member of the AWS Partner Network (APN), use the links below to access APN Partner Central:

  • Step #2: Activate Login
  • Activate APN Partner Central Login

    Within 2 hours of registration, your firm will receive an email with your APN Partner Central login credentials and temporary password. In order to validate your firm, please activate your APN Partner Central login within 72 hours of receipt.

    Please follow the below steps to activate your login and access APN Partner Central:

    • Step #1: Go to APN Partner Central Homepage
    • Step #2: Enter APN Partner Central Username (from email)
    • Step #3: Enter Temporary Password (from email)
    • Step #4: Set New Password
  • Step #3: Add Users
  • Add APN Partner Central Users

    Provide colleagues access to all the training, marketing tools, and content the APN Partner offers by submitting the APN Partner Central Self-Registration form. Please have colleagues register with your firm’s domain (i.e. @partnercompany.com).

    Additional Resources