AWS Partner ThinkAnalytics

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Personalized Content Discovery, Metadata, Viewer Insight and Targeted Advertising for Media and Entertainment

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AWS Partner Highlights

2 AWS Competencies

1 Partner Programs

2 AWS Service Validations

20+ AWS Certifications

20+ AWS Customer Launches

ThinkAnalytics powers the world’s largest studios, broadcasters, distributors and media platforms maximizing viewer engagement, value and loyalty. Our award-winning ML/AI technology powers search, personalized content discovery seamlessly across all devices, currently delivering over 7 billion recommendation per day. ThinkAdvertising provides audience affinity data for targeted advertising.

AWS Partner Website

ThinkAnalytics website

Headquarters

Glasgow

Parkview House, 6 Woodside Place,

Glasgow, Scotland G3 7QF

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AWS Partner descriptions are provided by the AWS Partner and are not verified by AWS.

AWS Validated Qualifications

AWS Competencies

Advertising and Marketing Technology Software Competency
Media & Entertainment Software Competency

Partner Programs

Advanced Tier Services
AWS ISV Workload Migration

AWS Service Validations

Amazon RDS Ready Product
AWS Direct Connect Delivery

AWS Certifications

AWS Certified Machine Learning - Specialty
AWS Certified Cloud Practitioner
AWS Certified Solutions Architect - Associate
AWS Certified Developer - Associate
AWS Certified SysOps Administrator - Associate
AWS Certified DevOps Engineer - Professional

Solutions (4)

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Advanced

Media & Entertainment Software Competency | Amazon RDS Ready Product

Think360

A world leader in AI-based content discovery and viewer analytics, ThinkAnalytics enables media & entertainment providers to deliver personalized experiences. Think360’s proven results show a significant uplift in viewer engagement, reduced churn and lower operational costs. Plus, ThinkAdvertising enables the targeting of audience segments previously only available in digital, while helping to identify inventory value and minimize ad waste.

Foundational

ThinkAdvertising

ThinkAnalytics employs advanced AI models that leverage first party viewing data to generate and activate targeted audience segments at scale. - Unleash Revenue Potential: Transform real time, aggregated, anonymized 1P viewing data into valuable and highly targeted audiences that increase yield and revenue. - Enable Cross Media Audience Segments: Create audience segments that span multiple platforms, enabling effective targeting across various media channels. - Deliver Advanced Addressability: Bring the power of digital and advanced audience targeting to TV with granular and high value audience data to advertisers. - Manage Data Efficiently: Streamline data processing and management, ensuring compliance with identity and privacy regulations in a post cookie, regulated world.

Advanced

Advertising and Marketing Technology Software Competency

ThinkAnalytics

ThinkAnalytics have over 15 years' experience in the personalized content discovery market and over 80 pay TV and OTT service providers spanning 350 million subscribers worldwide. Leveraging AWS allows ThinkAnalytics customers to scale to 100+ million viewers delivering increased viewer engagement.

Foundational

ThinkFAST

ThinkAnalytics offers an AI-powered channel content scheduling solution that effortlessly generates new FAST channels from your existing content libraries. It also proposes alternative schedules for already launched channels. Our proven AI services understand content to create thematic and genre-based channels that align with your audience’s interests and preferences

Practices (1)

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Advanced

AWS Direct Connect Delivery

Personalized Content Discovery and Viewer Insight

Case Studies (3)

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Direct to Consumer | Media & Entertainment

Personalisation to drive viewer engagement

ThinkAnalytics migrated full production environments for viewer personalisation plus associated non-production systems for all seven European countries to AWS.

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Direct to Consumer | Media & Entertainment

Personalisation to drive viewer engagement

Deutsche Telekom subscribers were not able to quickly and easily find content to watch, which affected their perception of the value of their subscription and packages resulting in dissatisfaction, lack of engagement and reduced ARPU.

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Direct to Consumer | Media & Entertainment

Super Aggregation and Personalisation to drive viewer engagement

TataPlay is a TV company who provide pay tv and OTT services in India to 20+ million subscribers. The challenge is that it has a very large catalogue of its own linear TV and VOD content in 9 different languages in India plus 25 OTT sources of content available in a "Binge" platform.

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ThinkAnalytics Customer References (12)

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