SaaS Business Enablement

AWS SaaS Factory

APN helps you build a successful AWS-based SaaS business by providing valuable transformation, pricing, marketing, metrics, customer success, and go-to-market (GTM) support and resources. Whether you’re building new SaaS products on AWS or migrating an existing offering, AWS has a variety of resources and benefits available to you at each stage of the SaaS journey.

SaaS 3.0: Building and Optimizing a Modern SaaS Company


SaaS continues to grow in popularity, with more customers opting for SaaS and more vendors selling SaaS than ever before – across industries, categories, and geographies. The expertise in building and operating SaaS products and services has shifted from a nice-to-have to a requirement for survival for modern software companies.

In the second of a two-part webinar series, guest speaker Liz Herbert, VP and Principal Analyst at Forrester Research, will share insights about building and operating a modern SaaS organization. Whether you are in the early stages and SaaS-first or making a broader organizational shift to SaaS and a subscription delivery model, we explore the fundamentals of building a successful SaaS business including organizational design and the broader cultural transformation and optimization of product teams, sales, marketing, and other core business functions.

You will also hear from Craig Wicks, a Sr. Manager for AWS SaaS Factory, regarding the intersection between AWS customers and their SaaS adoption including best practices and examples from successful partners that have built SaaS solutions on AWS and made broader transformations from traditional software delivery to a SaaS business. AWS SaaS Factory is a comprehensive set of business and technical content and training to empower and support ISVs at each stage of their SaaS on AWS journey. To wrap up, Liz and Craig will open up to audience Q&A and discussion.

Maximize Innovation and Agility by Building Your SaaS Solution on AWS

YouTube Video 

Partners increasingly look to a SaaS delivery model for products to respond to customer demand, improve operational efficiency, increase agility, and expand market and global reach. AWS provides a low-cost, reliable, and secure foundation to use as you build and deliver SaaS solutions to your customers. The AWS Partner Network (APN) helps you build a successful AWS-based business by providing valuable business, technical, marketing, and go-to-market (GTM) support. In this session, we discuss what a typical journey to SaaS on AWS looks like, and all of the AWS and APN resources and benefits available to you in every stage.

ISV Business Case for Building SaaS on Amazon Web Services (Forrester Consulting)


The ISV Business Case for Building SaaS on Amazon Web Services (AWS), a commissioned study conducted by Forrester Consulting on behalf of Amazon Web Services, August 2016. AWS commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to develop the business case for independent software vendors (ISVs) that sell on-premises software to develop software-as-a-service (SaaS) on AWS. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of developing a SaaS product.

SaaS Metrics Fundamentals: Using Data to Increase Customer Lifetime Value (CLTV)


Customer Lifetime Value (CLTV) is a critical measure of success for every SaaS organization, and is driven entirely by customer retention and expansion. SaaS providers must use data to identity opportunities to optimize key CLTV variables and build long-lasting, high-value relationships with customers. By studying engagement metrics throughout the entire customer life cycle, SaaS businesses can develop more relevant products and features, shorten the path-to-value, reduce the risk of churn, and grow average revenue per account (ARPA) through upselling. In this webinar, we will highlight opportunities to build these data-driven relationships with customers. We will review frameworks to measure engagement trends from onboarding to renewal and explore the ways in which data can help to identify new leads within existing accounts.

Learn More about SaaS in Our Other AWS SaaS Factory Trainings

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