AWS Well-Architected Partner Program

Fashion Brand Marc O’Polo Unlocks Business Transformation with Lemongrass on AWS

Pan-European home-improvement retailer OBI, with headquarters in Germany, worked with AWS Partner Arvato Systems to help it containerize and migrate its highly-customized version of SAP Hybris to the cloud. With a modern and resilient cloud-based ecommerce infrastructure built on Amazon Web Services (AWS), OBI can now easily scale automatically to support peak season web traffic for its online store and allow multiple development teams to deliver new features concurrently. It also has a strong foundation for growth that supports the entire business.

Dubai-based Sharaf Group was founded in 1968 and has since expanded into multiple brands and businesses, employing more than 9,000 staff, and operating in 54 countries. Its IT infrastructure was a complicated mix of on-premises and cloud systems that were managed by separate third parties. The group’s retail division Sharaf Retail worked with AWS Partner Zero&One to transform its infrastructure by migrating all its servers, business applications, and databases to Amazon Web Services (AWS). This resulted in a 50 percent reduction in IT staff costs, 65 percent reduction in infrastructure costs, and slashed the go-to-market lead time for opening new stories by 75 percent.

Burberry is a luxury fashion brand founded in 1856. The company transformed its SAP systems with AWS and AWS Premier Consulting Partner Capgemini, reducing operational costs by 30 percent and increasing agility for maximum uptime during sales peaks. Separately, its digital team overhauled Burberry’s global ecommerce platform and rebuilt it on AWS. The new estate is a holistic, omnichannel customer experience that can be localized to best serve its customers’ needs in Europe, the Americas, and Asia.

HomeTiger, which builds marketplaces that sell millions of home and garden products to customers across Germany and France, improved the reliability and scalability of its websites after it migrated a key part of its IT infrastructure to Amazon Web Services (AWS). The company decided to migrate after problems with its physical systems led to a costly 5-hour outage of its websites. With help from AWS Partner CloudHero, HomeTiger migrated its Elasticsearch database to AWS, using Amazon EC2 and Amazon VPC, and completed the project in less than 3 months with zero downtime.