Customer Stories / Media & Entertaintment / United States

January 2025

AWS Partner Loka Helps Cameo Enhance Personalized Celebrity Video Discovery

Connect with Loka

Cameo, an online marketplace connecting fans with over 50,000 celebrities for personalized video messages, teamed up with AWS Partner Loka to develop a chat-based discovery process using generative AI. This solution aims to provide a more personalized and efficient experience by engaging users in conversation to understand their needs and preferences, then recommending relevant categories and celebrities. The solution leverages Claude on AWS Bedrock to improves conversion rates, reduce time to purchase, and increase customer satisfaction by streamlining the discovery process.

Learn more about AWS Partner Loka and its offerings on AWS Marketplace

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We’re looking to partner with AWS’s expertise in cloud and Amazon Bedrock with Loka’s expertise in generative AI, engineering, and AI and ML, and Cameo’s expertise in celebrity, and really bring all three together to build this awesome product feature.”

Dom Scandinaro
Chief Technology Officer

Opportunity

  • Helping users find the right celebrity out of 50,000+ options
  • Making the discovery process more efficient and personalized

Solution

  • Developed chat-based discovery using Claude on Amazon Bedrock
  • Uses conversational AI to understand user needs and make recommendations

Outcome

  • Improved conversion rates
  • Reduced time to purchase
  • Increased customer satisfaction
  • More personalized video recommendations

AWS Services Used

Amazon Bedrock

Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies like AI21 Labs, Anthropic, Cohere, Luma (coming soon), Meta, Mistral AI, poolside (coming soon), Stability AI, and Amazon through a single API,
along with a broad set of capabilities you need to build generative AI applications with security, privacy, and responsible AI.

Learn more »

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