Pacific Market International Drives Campaign Engagement with Highly Targeted Audience Segments
With Amperity, an APN Advanced Technology Partner with AWS Competencies in Digital Customer Experience and Retail
Addressing the Challenges of Siloed Customer Data and No Single View of the Customer
Pacific Market International (PMI) wanted to deliver best-in-class digital personalization experiences to its customers. The company faced a common customer data challenge: customer data resided across multiple systems including email marketing systems, siloed marketing lists, transactional e-commerce systems, warranty claims, as well as survey, rating, and reviews data. There was no single view of the customer and thus, no way to personalize communications around how the customer engaged with them. As PMI was building their direct to consumer business, they wanted to get the foundation right to ensure they could focus on driving the business forward, rather than retroactively updating systems.
"Amperity consolidated over 10 disparate data sources and feeds into an Amperity Customer 360 database, hosted on Amazon Web Services, to segment and deliver data to downstream channels."
- James Campbell-Harris, Director of eCommerce at PMI
Building the Right Foundation for e a Best-In-Class Customer Experience
PMI chose a solution from Amperity, an APN Advanced Technology Partner, to accelerate its mission to customer-centricity to create the foundation for its Direct to Consumer business. “Amperity consolidated over 10 disparate data sources and feeds into an Amperity Customer 360 database, hosted on Amazon Web Services, to segment and deliver data to downstream channels,” said James Campbell-Harris, PMI Director of eCommerce at PMI.
Giving multiple teams across the organization access to a complete customer profile to better identify, know, and serve their customers, allows PMI to focus high cost discount campaigns to their highest-value customer segments vs. broadcast sends to their entire database. AWS adds cloud-scale and reliability for efficiency and results.
“We’ve seen an almost 75% increase in open rate compared to our previous averages. And we’ve seen an over 350% increase in our click-thru rate compared to our previous averages and 7X the sales conversion rate.”
- Robert Dietrich, Vice President of Global eCommerce at PMI
Achieving Higher Conversion Rates and Greater Customer Engagement
Amperity stitched together customer profiles so PMI has access to attributes previously unavailable for argeting purposes. By leveraging transactional data (e.g. customer lifetime value) and brand engagement data, PMI can target emails to high value audiences and drive significant increases to customer engagement and conversion. “We’ve seen an almost 75% increase in open rate compared to our previous averages. And we’ve seen an over 350% increase in our click-thru rate compared to our previous averages and 7X the sales conversion rate,” said Robert Dietrich, PMI Vice President Global eCommerce. This holistic view means PMI customers will continue to benefit from a company willing to invest in a modern tech stack that includes Amperity and AWS to optimize the customer experience every day.
About Pacific Market International
Pacific Market International is a leading global manufacturer of sustainable food and beverage container solutions. It builds simple, stylish food and beverage container solutions upon a foundation of innovation, value and sustainability. For more than 30 years, PMI has designed and manufactured sustainable products that revolutionize how people eat and drink on the go.
Amperity helps brands to know their customers, make strategic decisions, and consistently take the right actions to serve individuals and grow their businesses. The Amperity Customer Data Platform provides next-generation customer data management, freeing technical teams from endless integrations and delivering a comprehensive Customer 360 in less than 90 days. Point-and-click segmentation, predictive analytics, and integrations everywhere let brands personalize every customer experience, build long-term loyalty, and drive growth. Amperity serves many of the world’s most loved brands, including Stanley, Starbucks, Alaska Airlines, Lucky Brand, Planet Fitness, Moët Hennessy USA, Kendra Scott, Sounders, and many more.
Published January 2020