Amazon Personalize
Elevate the customer experience with ML-powered personalization
180,000 real-time recommendation requests for the first two months
with the AWS Free Tier
Unify your data to create meaningful customer experiences across the entire user journey.
Increase revenue and brand loyalty, and stand out from competitors by catering to individual customer preferences.
Quickly implement a customized personalization engine in days—not months—with no ML expertise required.
Adapt recommendations in real time for relevant customer experiences, new users, or new catalog items.
How it works
Get started with Amazon Personalize and generative AI
You can now use Amazon Personalize and generative AI powered capabilities to quickly create hyper-personalization experiences for your users. To learn how to get started, click here >>
Use cases
Optimize recommendations
For swifter deployment, automate creating and maintaining personalized recommendations for industries such as retail, media, and entertainment.
Target customers more accurately
Apply ML to run more effective prospecting campaigns by segmenting users based on preferences such as product, category, and brand.
Maximize your data’s value
Unlock information trapped in product descriptions, reviews, or other unstructured text to generate more relevant recommendations.
Promote items using business rules
Customize your recommendations by promoting specific items based on business goals, while still ensuring the highest relevance possible.
1.a911a995d17e37362223dcaab3c550fb5344a9ad.png)
How to get started
Try a free demo
Generate personalized movie recommendations with the Magic Movie Machine.
Explore the developer guide
Personalize a video streaming app, create customized emails, and more.
Start building now
Get started with Amazon Personalize in the AWS Management Console.