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Brands, media publishers, and the companies they work with want to more easily collaborate to improve campaign planning, activation, and measurement while protecting consumer data privacy. Data Clean Rooms solutions on AWS help companies connect, analyze, and activate their advertising campaigns together without sharing underlying consumer data.
Simple, collaborative and open platform: This unified platform simplifies your data architecture by eliminating the data silos that traditionally separate analytics, data science and machine learning. It’s built on open source and open standards to maximize flexibility.
Enable LiveRamp's foundational identity solutions, including identity resolution and transcoding, for AWS. Generate a common ID for all customers within a collaboration to more accurately match and analyze across shared datasets, supporting privacy-enhanced media planning, insights, data enrichment, media activation, and measurement use cases.
Habu offers data collaboration software operating on top of AWS, walled gardens, and other data clean rooms. For those looking to stand up their own data clean rooms or wanting to scale their collaboration efforts, Habu is the solution for smart brands.
Best-in-class customer intelligence. Unlimited customer profiles, impactful insights and actionable IDs – all secured by AWS Clean Rooms. Understand your customers and impact business outcomes with AdPredictive Customers 360.
This Guidance shows you how to use customer data platforms (CDPs) to set up a collaboration between first-party marketing data and third-party data from a publishing partner.
This Guidance demonstrates how AWS services can help you automate the collection of customer first-party and third-party data, enabling collaboration without sharing raw data, and generate predictive segments using machine learning.