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Amazon Marketing Cloud Insights on AWS helps advertisers analyze and improve advertising and marketing campaigns that run on Amazon Ads. The AWS services deployed in this AWS Solution help store, query, evaluate, and visualize reporting from the Amazon Ads API and Selling Partner API (SP-API). It uses preconfigured components with an AWS Cloud Development Kit (AWS CDK) to provision AWS services and accelerate and automate deployment time.
Analysts and developers with active Ads API and SP-API credentials can use the combined data to understand how their advertising efforts impact their sales compared to baseline sales activity. For example, an advertiser can use this solution to combine Amazon Marketing Cloud (AMC) results from brand campaigns using the Ads API and organic sales from Vendor Central with the SP-API to unify their advertising exposures with other data sources, including non-ad-attributed sales. The solution automates workflows to analyze ad campaign lift, prioritizes high-performing segments for increased ad spending, and reduces wasteful spending.
Benefits
Reduce manual reporting
Automatically provision AWS services for storing, querying, analyzing, and visualizing data.
Analyze campaign metrics to determine advertising lift and optimize campaigns
Quickly build dashboards to track and monitor the performance of ad campaigns.
Combine reports
Consolidate data from multiple sources into a single, unified view.
Step 3 AWS Lake Formation controls access permissions to the transformed data in the staged S3 bucket.
Step 4 You can access the transformed data using Amazon Athena to run a query analysis on the staged S3 bucket.
Step 5 You can build dashboards in Amazon QuickSight from Athena queries that run on the staged data.
Step 1 Data that lands in your raw data Amazon Simple Storage Service (Amazon S3) bucket is picked up by the data lake pipeline and moved to the pre-stage S3 bucket.
Step 2 AWS Glue applies transformation logic on the incoming data to prepare it for analysis, storing the result in the post-stage S3 bucket.
Step 3 AWS Lake Formation controls access permissions to the transformed data in the staged S3 bucket.
Step 4 You can access the transformed data using Amazon Athena to run a query analysis on the staged S3 bucket.
Step 5 You can build dashboards in Amazon QuickSight from Athena queries that run on the staged data.
Step 1 Data that lands in your raw data Amazon Simple Storage Service (Amazon S3) bucket is picked up by the data lake pipeline and moved to the pre-stage S3 bucket.
Step 2 AWS Glue applies transformation logic on the incoming data to prepare it for analysis, storing the result in the post-stage S3 bucket.
Step 3 AWS Lake Formation controls access permissions to the transformed data in the staged S3 bucket.
Step 3 AWS Lake Formation controls access permissions to the transformed data in the staged S3 bucket.
Step 4 You can access the transformed data using Amazon Athena to run a query analysis on the staged S3 bucket.
Step 5 You can build dashboards in Amazon QuickSight from Athena queries that run on the staged data.
Step 1 Data that lands in your raw data Amazon Simple Storage Service (Amazon S3) bucket is picked up by the data lake pipeline and moved to the pre-stage S3 bucket.
Step 2 AWS Glue applies transformation logic on the incoming data to prepare it for analysis, storing the result in the post-stage S3 bucket.
Step 3 AWS Lake Formation controls access permissions to the transformed data in the staged S3 bucket.
Step 4 You can access the transformed data using Amazon Athena to run a query analysis on the staged S3 bucket.
Step 5 You can build dashboards in Amazon QuickSight from Athena queries that run on the staged data.
Step 1 Data that lands in your raw data Amazon Simple Storage Service (Amazon S3) bucket is picked up by the data lake pipeline and moved to the pre-stage S3 bucket.
Step 2 AWS Glue applies transformation logic on the incoming data to prepare it for analysis, storing the result in the post-stage S3 bucket.
Step 3 AWS Lake Formation controls access permissions to the transformed data in the staged S3 bucket.
The Amazon Ads API enables Amazon advertisers to programmatically manage advertising operations and request data from properties (such as Sponsored Products) or platforms (such as AMC).